Mobile Engagement

The Opportunity for Beacon Technology in Education

03/05/2023

Mobile Engagement Trends

80% of the world owns a mobile phone. And we’re using them in the venues we visit.

52% of companies worldwide intend to implement location-based mobile marketing by 2017 (up from 27% in 2013).

Mobile Engagement

- White-label or custom

- Active Wi-Fi Connection Not

Needed

Meridian-Powered Mobile App

Self-registration, app delivery, personalized

advertising in the browser

ClearPass GuestWi-Fi

Meridian App Platform

Location-based and

personalized content for

apps

Aruba Beacons

Blue dot directions & notifications based on

real-time position.

ClearPass Guest prompts download of Meridian-powered app

Give us your Ideas !

» 1 x SUB1-MR-SWF – 1 year Meridian Software Subscription

» 1 x LS-BT1-50 – Battery Powered Beacons – 50 pack

» 1 x SUB1-PUSH-10K – 10,000 push notifications per year

» 1 x PS-MER-MAP-DEMO – For mapping pro services

» Approximate value £1,000

http://www2.capita-ites.co.uk/l/122372/2016-02-24/mv7fq

Browser-Based Engagement with ClearPass Guest

• Custom branded Wi-Fi access portal

• Adapts to smartphone screensize dynamically

• Gather user preferences for targeted ads

• Promote mobile app for the brand and the venue

Browser Ads with ClearPass Guest

• Additional advertising revenue channel: Wi-Fi onboarding portal

• Promote brand, increase mobile app awareness

MERIDIAN MOBILE APP PLATFORM• AppMaker • SDK

AppMaker: Easily, Affordably Build an App

AppMaker: Publish a Complete, Standalone App

AppMaker: Add Directions & Points of Interest

AppMaker: Deliver Self-Guided Wayfinding

AppMaker: Add Location Services for BluDot location

AppMaker: Add Location Services for proximity-push

AppMaker: Personalize the Mobile Experience

LOCATION SERVICES POWERED BY ARUBA BEACONS

Bluetooth vs. Wi-Fi

prevents the collection of the

iPhone MAC address

iOS8 randomizes the iPhone MAC

address

• Wi-Fi is not reliable for location services

• Wi-Fi is required for analytics with larger sample size

• Bluetooth Low Energy (BLE) is required for location services

• Bludot & proximity based push notifications

Easily Deploy and Configure Aruba Beacons

Deploy using one of the two options

• Battery powered & wall mounted

• USB powered

Configure beacons on location using the Aruba Beacons mobile app

No Aruba Wi-Fi? No Problem.

Manage Beacons over any Wi-Fi network withARUBA SENSOR (AS-100)• Dual band 802.11n 1x1 client radio• Bluetooth Low-Energy (BLE) radio• Advanced Cellular Coexistence (ACC)• Also acts as a normal Beacon with direct AC

power plug-in, with option to power over USB

Indoor Wayfinding with Blue Dot

How Does It Work?1. Meridian CMS is used to label

points of interest on the map.

2. Aruba Beacons help Meridian powered mobile app identify the real-time location.

3. Blue dot is placed on the indoor map in the mobile app.

4. Accurate location information helps end users wayfind and interact with the indoor physical space around them.

Improve Existing Apps with Meridian SDK

• Levi’s Stadium app integrates Meridian SDK

• Location services powered by 1,000+ Aruba Beacons

• 2,100 food orders with the app during the first game

BluDot SDK

Beacon SDK

NavKit SDK

“What VenueNext* has created is

unprecedented in the world of sports.”Al Guido, COO, San Francisco 49ers(*) http://www.venuenext.com

Meridian App Developer Zone

• Dedicated developer zone with free access to SDK download and FAQ

• App developers can support multiple customer accounts

• Dedicated support team for app developers using the Meridian SDK & CMS

http://www.meridianapps.com

Give us your Ideas !

» 1 x SUB1-MR-SWF – 1 year Meridian Software Subscription

» 1 x LS-BT1-50 – Battery Powered Beacons – 50 pack

» 1 x SUB1-PUSH-10K – 10,000 push notifications per year

» 1 x PS-MER-MAP-DEMO – For mapping pro services

» Approximate value £1,000

http://www2.capita-ites.co.uk/l/122372/2016-02-24/mv7fq

THANK YOU

jisc.ac.uk

James IzzardAruba Pre Sales SE

03/05/2023

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