Insights Insights from from first commercial the first ... Hyundai FCH-JU... · 2013 - 2016 2016 -...
Transcript of Insights Insights from from first commercial the first ... Hyundai FCH-JU... · 2013 - 2016 2016 -...
Frank Meijer - Head of Fuel Cell Electric Vehicle | Hyundai Motor Europe
Insights from first commercial deployment Insights from the first Manufacturer in commercial deployment
Electric
FCEV Fuel Cell
Electric
Vehicle
EV Electric
Vehicle
R&D
Down-
sizing
DCT
Turbo
GDi
ISG
Clean
diesel
CNG
Combustion + Electric
PHEV Plug-in
Electric
Hybrid
HEV Hybrid
Electric
Vehicle
Fuel efficiency improvement /
Reduction in carbon emissions
EFFICIENCY TECHNOLOGY
Electric powertrain /
improved fuel efficiency
HYBRID SYSTEM
Clean energy
system
CLEAN MOBILITY
Gasoline
Diesel
Combustion
Hyundai’s Global Approach
North America California
Asia South-Korea
Europe Multi country
Alternative
for the horse
Refuelling
infrastructure
Carbon
dioxide
(CO2)
Is history repeating itself?
at the heart of Europe Hyundai
A true European player
EU sales
90%
Factory Investment
2,2 € billio
n
Created jobs
152k
2008 2009 2010 2011 2012 2013
1,8%
2,4%
2,6%
2,9%
3,5%
European market share
growth since 2008 3,4%
A true European player
A true European player
2008 2009 2010 2011 2012 2013
1,8%
2,4%
2,6%
2,9%
3,5%
European market share
growth since 2008 3,4%
Italy Netherlands Norway Sweden United Kingdom
Austria Belgium Denmark France Finland Germany
of Fuel Cell vehicles Deployment
Italy Netherlands Norway Sweden United Kingdom
Austria Belgium Denmark France Finland Germany
11 Countries in Europe
Italy Netherlands Norway Sweden United Kingdom
Austria Belgium Denmark France Finland Germany
Canada USA
South Korea Australia
15 Countries Worldwide
Hyundai’s journey to leadership
ix35 Fuel Cell
World´s
first FCEV
mass production
starts operation
in 2013
2013
3.300m² new facility in Ulsan
2014
refuelling
stations across
Europe
29
2014
refuelling
stations in
Germany
13
refuelling
stations in
Germany
13
2015
50
35 Other
75 ix35 Fuel Cell
110 Fuel Cells vehicles
2013 - 2016 2016 - 2020 2020 and beyond
Target Customers
34% 34% 2,5% 13,5% 2,5%
Innovators Early Adopters Early Majority Late Majority Laggards
2013 - 2016 2016 - 2020 2020 and beyond
Target Customers
2013 - 2016
• Companies with an interest in hydrogen (e.g. production or supply)
• Governments
• Subsidized sales
34% 34% 2,5% 13,5% 2,5%
Innovators Early Adopters Early Majority Late Majority Laggards
34% 34% 2,5% 13,5%
2013 - 2016 2016 - 2020 2020 and beyond
Target Customers
2016 - 2020
• Governments
• Subsidised sales
• Corporate Companies
34% 34% 2,5% 13,5% 2,5%
Innovators Early Adopters Early Majority Late Majority Laggards
13,5% 2,5%
2013 - 2016
• Companies with an interest in hydrogen (e.g. production or supply)
• Governments
• Subsidized sales
2013 - 2016 2016 - 2020 2020 and beyond
Target Customers
2016 - 2020
• Governments
• Subsidised sales
• Corporate Companies
2020 and beyond
• General competitor for ICE/EV/PHEV
• SME
• Private
34% 34% 2,5% 13,5% 2,5%
Innovators Early Adopters Early Majority Late Majority Laggards
13,5% 34% 34% 2,5%
Eco-Friendly Vehicles Sales Figures 1st half year 2014 Europe
130,977 Units
Total Eco Friendly Car Sales 2014 H1
(including Hybrid, PHEV and BEV)
Source: JATO Analytics
Netherlands
13%
17%
11%
32% 27%
France
Germany
GB
Norway
Total Volume of
38,400 Units
Eco-Friendly Vehicles Sales Figures 1st half year 2014 Europe
BEV & PHEV Markets
Source: JATO Analytics
Norway 39%
17%
16%
10%
4%
14%
Germany
France
GB
Netherlands
Other
Total Volume Europe
23,927
Netherlands 52%
11%
9%
9%
6%
13%
Sweden
Germany
GB
Norway
Other
Total Volume Europe
14,469
Netherlands
13%
17%
11%
32% 27%
France
Germany
GB
Norway
Total Volume of
38,400 Units
Eco-Friendly Vehicles Sales Figures 1st half year 2014 Europe
Market PHEV Market BEV
Source: JATO Analytics
Italy Netherlands Norway Sweden United Kingdom
Austria Belgium Denmark France Finland Germany
of Fuel Cell vehicles Demand
HyFive Actual demand Austria Denmark Germany Italy United Kingdom
France Netherlands Norway Sweden