Insights From the Class of 2022 Fall Survey
Transcript of Insights From the Class of 2022 Fall Survey
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Today’s Presenters
Will Patch
Senior Enrollment Insights Leader, Higher Ed
Niche
Jeremy Tiers
Senior Director of Admissions Services
Tudor Collegiate Strategies (TCS)
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Today’s Discussion
Add questions in the console (usually loads on the right side of your screen)
The recording will be posted on the Enrollment Insights Blog and you’ll receive a link that includes the recording and podcast version of our panel.
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Survey Overview > 12,000 responses> Open August 20 - September 20
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Survey Overview
> 15% African American/Black> <1% American Indian/Alaska Native> 15% Asian
> 2% Asian-Other> 1% Bangladeshi> 4% Chinese> 1% Filipino> 3% Indian> 1% Korean> 1% Pakistani> 2% Vietnamese
> 40% Caucasian/White> 15% Hispanic/Latinx> 1% Middle Eastern/North African> 12% Multiracial> <1% Native Hawaiian/Pacific Islander> 1% Do not know> 2% Chose not to respond
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Survey Overview> 83% attended a public high school> 12% attended a private high school> 1% were homeschooled> 3% were international students
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Survey Overview
> 33% were first-generation students
> 12% from households < $25,000> 16% from households $25-49,999> 15% from households $50-79,999> 16% from households $80-130,000> 12% from households > $130,000> 27% do not know
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Survey Overview
> 1% have not started actively researching (<1% last year)
> 8% just started actively researching (11% last year)
> 24% have been researching, but haven’t started applying
> 35% have narrowed their list, but not started applying (36% last year)
> 28% have started applying (42% last year)
> 5% have submitted all of their applications they plan to (11% last year)
Last year’s survey was run one month later, meaning timelines aren’t a perfect
comparison.
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Insight
63% of students say that personalized and relevant outreach from their admissions counselor influences their decision to
visit or apply to that school
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Insight
14% of students said a college's name recognition and brand was very important when deciding where to apply
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Insight
Only 4% of students said they have no fears or worries about the college search process, half of last fall’s 8%
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Biggest Fears and Anxieties
> 36% - Not being able to afford the college I want> 24% - Making the wrong decision> 20% - Grades or test scores preventing me from being accepted> 7% - Fear of being emotionally/socially prepared> 5% - Fear of moving away from home and fitting in> 3% - Other> 1% - Safety> 4% - No fears (This was 8% last year)
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Insight
If a student is unable to visit any campuses only 23% say they will delay making a decision.
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Insight
Students most want weekend virtual events that last 20-40 minutes and provide plenty of engagement opportunities, such
as a Q&A or AMA.
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Insight
Fine and performing arts again outpace athletics in importance - 66% want arts and cultural experiences, 46% want a strong
athletics fan experience, 36% want a student athlete experience.
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Insight
75% of students are eliminating colleges based on the total published cost.
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Submit Questions in Your Chat Window
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Submitted Questions
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Are informational webinars effective way to communicate with prospective students? How can we
make virtual visits and virtual info sessions as engaging as possible?
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Is there a way to quantify the value difference between a virtual tour vs. in-person tour? Is it worth the money for
a small 2-year college?
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How do these students say the prefer being contacted (phone, text, email, etc.) when the institution is
initiating contact?
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What is the future of in person recruitment travel? Is this important to high school students?
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Q&ASubmit your questions in the console.
We will follow up with an email tomorrow with a link to the recording,
podcast version, and resources.
Will Patch
Twitter: @will_patch
EI Twitter: @Niche_Insights
LinkedIn: Niche.com
Jeremy Tiers
Twitter: @CoachTiers
LinkedIn: jeremytiers
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Next Webinar
November 181:00 Eastern
5 Ways to Engage Parents in College Search: Results
From the 2021 Niche Survey