Insight to Innovation: Doctors Should be Designing Healthcare, Not Just Delivering It Angela Fusaro,...
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Insight to Innovation: Insight to Innovation: Doctors Should be Doctors Should be
Designing Healthcare, Not Designing Healthcare, Not Just Delivering ItJust Delivering It
Angela Fusaro, MDAngela Fusaro, MD
EMORY UNIVERSITY SCHOOL OF MEDICINE
DEPARTMENT OF EMERGENCY MEDICINE
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GoalsGoals
What is Healthcare Innovation?What is Healthcare Innovation? Why is it important that MDs participate?Why is it important that MDs participate? Why do Emergency Medicine MDs excel Why do Emergency Medicine MDs excel
as innovators? as innovators? What barriers exist?What barriers exist? How do we to get involved?How do we to get involved?
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What is innovation?
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Healthcare InnovationHealthcare Innovation
New match between a solution and a New match between a solution and a needneed
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A clear, deep and unbiasedunderstanding
of the healthcare need is the
critical starting point.
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The technology needs to follow The technology needs to follow
the problem, not the other way the problem, not the other way around.around.
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Emergency Medicine Emergency Medicine Physicians are Perfect in this Physicians are Perfect in this
Role Role Process favors imperfect Process favors imperfect
information over extensive data information over extensive data collectioncollection
Balance between efficiency and Balance between efficiency and accuracy accuracy
Observational studiesObservational studies Low resource environmentLow resource environment
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Healthcare professionals Healthcare professionals have been trained to try to have been trained to try to
eliminate variability in eliminate variability in processesprocesses
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Some Universities Exploit Their Some Universities Exploit Their Intellectual Property More Than Intellectual Property More Than
OthersOthers
GeographyGeography Industry-funded researchIndustry-funded research Policies with greater incentivesPolicies with greater incentives
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Traditional academic culture, Traditional academic culture, centered on publications and centered on publications and recognition from peers, has recognition from peers, has
not changed.not changed.
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Exceptional Ideas Are RareExceptional Ideas Are Rare
Increase:Increase:
Quality, Variability or QuantityQuality, Variability or Quantity
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Protect Time To
Brainstorm
Explore Ideas InGroups
Reward Smart Failure
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Generating InnovationGenerating Innovation Alternative approaches to existing Alternative approaches to existing
solutionssolutions Follow a passionFollow a passion Annoyance-driven innovationAnnoyance-driven innovation De-commoditize a commodityDe-commoditize a commodity Trend-driven innovationTrend-driven innovation
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SolutionsSolutions
Idea Challenge of the Month Idea Challenge of the Month Hack-a-thonHack-a-thon Partner with a BME programPartner with a BME program Fellowship and Certification Fellowship and Certification
ProgramsPrograms Medical School ElectivesMedical School Electives
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““You never know when that small You never know when that small idea is going to take wings and idea is going to take wings and literally change the course of literally change the course of
history.” history.”
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ReferencesReferences
Gerngross, Tillman. Gerngross, Tillman. It’s the Problem, Stupid! It’s the Problem, Stupid! Building Business. Nature Biotechnology. Advanced Online Building Business. Nature Biotechnology. Advanced Online Publication. 2013Publication. 2013
John Dodge, “Will Boering’s 787 Dreamline Improve the Flying Experience?” Design News Vol 62 Issue 8 June 4, John Dodge, “Will Boering’s 787 Dreamline Improve the Flying Experience?” Design News Vol 62 Issue 8 June 4, 2007, 112007, 11
Terwiesch, C., Ulrich, K., Innovation Tournaments: Creating, Selecting and Developing Exceptional Opportunities. Terwiesch, C., Ulrich, K., Innovation Tournaments: Creating, Selecting and Developing Exceptional Opportunities. 2008 2008
Gregorio, D.; Shane, S.; Smith, R. Why do some universities generate more start-ups than others? Research Policy Gregorio, D.; Shane, S.; Smith, R. Why do some universities generate more start-ups than others? Research Policy 32 (2003) 209–22732 (2003) 209–227
EdwardsM., Murray, F., Yu, R., Gold in the ivory tower: equity rewards of outlicensing. Nature Biotechnology. EdwardsM., Murray, F., Yu, R., Gold in the ivory tower: equity rewards of outlicensing. Nature Biotechnology. Volume 24 No 5 May 2006Volume 24 No 5 May 2006
Jason N. Itri,J., Ballard, D., Kantartzis, S., Sullivan, J., Weisman, J., Durand, D., Ali, S., Kansagra, A., Jason N. Itri,J., Ballard, D., Kantartzis, S., Sullivan, J., Weisman, J., Durand, D., Ali, S., Kansagra, A., Entrepreneurship in the Academic Radiology Environment. Academic Radiology, Vol 22. No 1. Jan 2015Entrepreneurship in the Academic Radiology Environment. Academic Radiology, Vol 22. No 1. Jan 2015
Langar, R., A Personal Account of Translating Discoveries in an Academic Lab. Nature Biotechnology, Vol 31 No 6 Langar, R., A Personal Account of Translating Discoveries in an Academic Lab. Nature Biotechnology, Vol 31 No 6 June 2013June 2013
Sanberga, P, Gharibc, M, Harkerd, P, Kalere,E, Marchasef, R, Sandsg, T, Arshadih, N, Sarkara, S. Changing the Sanberga, P, Gharibc, M, Harkerd, P, Kalere,E, Marchasef, R, Sandsg, T, Arshadih, N, Sarkara, S. Changing the Academic Culture: Valuing Patents and Commercialization Toward Tenure and Career Advancement. Academic Culture: Valuing Patents and Commercialization Toward Tenure and Career Advancement. www.pnas.org/cgi/doi/10.1073/pnas.1404094111 Edited by David A. Weitz, Harvard University, Cambridge, Edited by David A. Weitz, Harvard University, Cambridge, MA, and approved March 27, 2014 (received for review March 3, 2014)MA, and approved March 27, 2014 (received for review March 3, 2014)
Yazdi, Y, Acharya, S. A New Model for Graduate Education and Innovation in Medical Technology. Annals of Yazdi, Y, Acharya, S. A New Model for Graduate Education and Innovation in Medical Technology. Annals of Biomedical Engineering, Vol. 41, No. 9, September 2013 ( 2013) pp. 1822–1833Biomedical Engineering, Vol. 41, No. 9, September 2013 ( 2013) pp. 1822–1833
http://www.nfmri.org.au/research-and-innovation/