Insight Presentation: "Driving Corporate Innovation from the Inside (The Story of Coca-Cola's Social...

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Doug Busk DRIVING CORPROATE MARKETING INNOVATION FROM THE INSIDE Kevin Planovsky Known 5+ years New Dads (8 & 14 mo.) 8+ Year Mobile Veterans Wear Fun Socks No BS, ever. Love Technology

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Insight Presentation: "Driving Corporate Innovation from the Inside (The Story of Coca-Cola's Social HUB)"

Transcript of Insight Presentation: "Driving Corporate Innovation from the Inside (The Story of Coca-Cola's Social...

Page 1: Insight Presentation: "Driving Corporate Innovation from the Inside (The Story of Coca-Cola's Social HUB)"

Doug Busk

DRIVING CORPROATE MARKETING INNOVATION FROM THE INSIDE

Kevin Planovsky

Known 5+ years

New Dads (8 & 14 mo.)

8+ Year Mobile Veterans

Wear Fun Socks

No BS, ever.

Love Technology

Page 2: Insight Presentation: "Driving Corporate Innovation from the Inside (The Story of Coca-Cola's Social HUB)"

INSERT FAMILY TREE

Page 3: Insight Presentation: "Driving Corporate Innovation from the Inside (The Story of Coca-Cola's Social HUB)"

GLOBAL

STRENGTH

GLOBAL

AWARENESS

GLOBAL

PREDICTIONS

GLOBAL

STANDARDS GLOBAL

CONSISTENCY

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COUNTRIES 207 PRODUCTS 3,500

PEOPLE 700,000 RETAILERS 23,000,000

FANS 85,000,000 SERVINGS/DAY 1,900,000,000

THE WORLD’S MOST SOCIALLY DISCUSSED BRAND

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2/3 of Journey Readers

are under the age of 34

25-34 make up the largest group

18-24 make up the second

largest group

51%

Male

49%

Female

News Junkies

& Avid

Readers

Cooking

Enthusiasts

Travel Buffs TV Lovers Shutterbugs Movie Lovers Sports Fans Music Lovers Technophiles

Reader Profile

Our Readers Are…

Page 6: Insight Presentation: "Driving Corporate Innovation from the Inside (The Story of Coca-Cola's Social HUB)"

The HUB

Page 7: Insight Presentation: "Driving Corporate Innovation from the Inside (The Story of Coca-Cola's Social HUB)"

The HUB

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The HUB


storage.googleapis.comstorage.googleapis.com/wzukusers/user-14869108/documents... · 2015. 8. 10. · Already, as a direct result of Coca-Cola's supply chain engagement, a major supplier

storage.googleapis.comstorage.googleapis.com/wzukusers/user-14869108/documents... · 2015. 8. 10. · Already, as a direct result of Coca-Cola's supply chain engagement, a major supplier

Key Themes In Coca-Cola's Upcoming Earnings

Key Themes In Coca-Cola's Upcoming Earnings

 · Art.-Nr. 450010 450110 450012 450212 ... Bonaqua Still Apollinaris Classic Apollinaris Medium Coca-Cola Coca-Cola Cherry Coca-Cola Light Coca-Cola Vanilla Coca-Cola Zero Fanta

 · Art.-Nr. 450010 450110 450012 450212 ... Bonaqua Still Apollinaris Classic Apollinaris Medium Coca-Cola Coca-Cola Cherry Coca-Cola Light Coca-Cola Vanilla Coca-Cola Zero Fanta

Coca-Cola's America Is Beautiful | Touchstorm Video Scoreboard

Coca-Cola's America Is Beautiful | Touchstorm Video Scoreboard

COCA-COLA - SourceWatch...‘Coca-Cola’, ‘Coke’, ‘Diet Coca-Cola’, ‘Coca-Cola Zero’ and the Contour Bottle are registered trade marks of The Coca-Cola Company. This ad

COCA-COLA - SourceWatch...‘Coca-Cola’, ‘Coke’, ‘Diet Coca-Cola’, ‘Coca-Cola Zero’ and the Contour Bottle are registered trade marks of The Coca-Cola Company. This ad

INTERNSHIP REPORT IN PT. COCA-COLA AMATIL … · PT.Coca-Cola Amatil Indonesia is a soft drink product known as soft drink. Coca- Cola's growth as a soft drink has made it a popular

INTERNSHIP REPORT IN PT. COCA-COLA AMATIL … · PT.Coca-Cola Amatil Indonesia is a soft drink product known as soft drink. Coca- Cola's growth as a soft drink has made it a popular

CUA, FM, Principles of Marketing - storage.googleapis.com · ... Erickson created Coca-Cola's ... How to succeed in business ...

CUA, FM, Principles of Marketing - storage.googleapis.com · ... Erickson created Coca-Cola's ... How to succeed in business ...

*Participating products include any Coca-Cola …Singles Coca-Cola Life (Reg Cal) 4900006522 Singles Coca-Cola Zero 4900005121 Singles Coca-Cola Zero 4900004086 Singles Coca-Cola Zero

*Participating products include any Coca-Cola …Singles Coca-Cola Life (Reg Cal) 4900006522 Singles Coca-Cola Zero 4900005121 Singles Coca-Cola Zero 4900004086 Singles Coca-Cola Zero

The Monster Created By Wall Street - Andrew Left · 2017-11-26 · Now let's get back to reality. Coca Cola's investment is NOT the first step towards an eventual purchase. On the

The Monster Created By Wall Street - Andrew Left · 2017-11-26 · Now let's get back to reality. Coca Cola's investment is NOT the first step towards an eventual purchase. On the

Insights from Project GLOBE - Homework For You...this particular campaign are still in question, it is clear that Coca-Cola's international brand recognition is an important asset

Insights from Project GLOBE - Homework For You...this particular campaign are still in question, it is clear that Coca-Cola's international brand recognition is an important asset

Coca-Cola's First LFG Energy Project (PDF)

Coca-Cola's First LFG Energy Project (PDF)

Social Media Campaign Analysis :: Coca-cola's #shareacoke

Social Media Campaign Analysis :: Coca-cola's #shareacoke

Simplify Operations Using Integration Tools · Coca-Cola Consolidated Coca-Cola United Coca-Cola Central Florida Coca-ColaDesign & Great Lakes Coca-Cola SWIRE Coca-Cola Refreshments

Simplify Operations Using Integration Tools · Coca-Cola Consolidated Coca-Cola United Coca-Cola Central Florida Coca-ColaDesign & Great Lakes Coca-Cola SWIRE Coca-Cola Refreshments

Coca-Cola & Co-opting - Killer Cokekillercoke.org/downloads/buying_respectability.pdf · Coca-• Coca-Cola • Cola. the . of .” Center. : Supply Chain Issues: How Coca-Cola Deflects

Coca-Cola & Co-opting - Killer Cokekillercoke.org/downloads/buying_respectability.pdf · Coca-• Coca-Cola • Cola. the . of .” Center. : Supply Chain Issues: How Coca-Cola Deflects

Coca-Cola's social media in public relations

Coca-Cola's social media in public relations

PPT Slides of Coca-Cola's Reward System In Relation To Performance

PPT Slides of Coca-Cola's Reward System In Relation To Performance

The impact of food and beverage - Food Active · The impact of food and beverage ... Coca-Cola's ‘Grandpa-Living a Healthy Lifestyle’ ... Hierarchy of Effects to Food Promotions

The impact of food and beverage - Food Active · The impact of food and beverage ... Coca-Cola's ‘Grandpa-Living a Healthy Lifestyle’ ... Hierarchy of Effects to Food Promotions

PERFORMANCE APPRAISAL - Easyonlinebookseasyonlinebooks.weebly.com/uploads/1/1/0/7/11075707/performance... · •INTRODUCTION: • Coca-Cola's ... Parle system were inefficient and

PERFORMANCE APPRAISAL - Easyonlinebookseasyonlinebooks.weebly.com/uploads/1/1/0/7/11075707/performance... · •INTRODUCTION: • Coca-Cola's ... Parle system were inefficient and

Coca Coca Company

Coca Coca Company

Coca-Cola's most popular drink in Japan isn't Coke of them have Coke and Coke Zero products inside. Coca-Cola sells many other drinks that do not have its name on them, though. The

Coca-Cola's most popular drink in Japan isn't Coke of them have Coke and Coke Zero products inside. Coca-Cola sells many other drinks that do not have its name on them, though. The