Insight Innovation Challenge: Innovation Engineering – Fail Fast, Fail Cheap, Succeed Faster by...

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How Innovation Engineering® and its weekly “Fail Fast, Fail Cheap” Cycles of Learning gives you up to 6x the Speed to market, while reducing Risk 30-80%. More detail: Innovation Engineering® is a management system that creates a culture of innovation. It increases speed (up to 6x) and decreases risk (30-80%). One of the key ways it accomplishes this is through Fail Fast, Fail Cheap, 1-week cycles. The system of course includes insight mining, but also market mining, future mining, and tech mining, to ensure that the ideas that are created are truly meaningfully unique, not just line extensions. About Ideas To Go Ideas To Go partners with innovative companies to create concepts, solutions and opportunities with the creative voice of their customers. Since 1979, Ideas To Go’s expertise in the fuzzy front end has propelled innovative projects across industries from creative chaos to strategic momentum. Our commitment to our clients’ success is what drives us–and our passion for innovation is why Fortune 500 companies come to us again and again. Ideas To Go has offices in Minneapolis, MN, Morristown, NJ and Orlando, FL. Specialties: consumer insights, marketing, marketing research, concept development, optimization, ethnography, new products, new services, positioning, naming, packaging, strategy, promotions, branding, restaging, innovation, creativity, creative problem solving.