North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

WHO IS INSIDER?Insider is the UK’s leading provider of business news and information with

regional publishing operations across the UK.

Users of our online offering include company owners, board directors of the

UK’s fastest growing companies, entrepreneurs, and other business leaders.

Our range of website and email advertising opportunities enable advertisers

to engage with our members directly, and exclusively gain access to highly

sought after business audience.

IRELAND

who

North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

the factsINSIDER’S DIGITAL ADVERTISING OPTIONS

ENABLE YOUR MARKETING BUDGET TO GO

FURTHER

Extend your reach. No other business to business publisher delivers a

more influential business audience online.

160,000Website monthly unique visitors

500,000Website monthly page views

110,000Monthly unique email subscribers

2.2MMonthly emails delivered

69.6%

CEO, managing director, financial director, other board directors18.4%

Senior manager

12%

Other

Online audience

Source: Subscribers – Insider business news service

September 2012

Source: Adestra October 2012

Source: Google analytics

October 2012.

North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

RUN OF SITE BANNER ADVERTISING

Run of site banners appear on all business news

stories in a specified region.

Over 325,000 news stories read every month by

business owners, company directors & their

professional advisers.

40% of traffic to the website from subscribers to

Insider News email service

60% of traffic direct via URL, social media activity,

search engines or other syndicated news sites.

Two banner positions available both MPUs (300px

wide x 250px high), Leaderboard available in Wales,

North East, South East and Ireland. Other regions see

Channel sponsorship

Can support expandable or video based banner

advertisements (full technical specification available)

Prices for monthly tenancy based on page impressions

runof siteNorth West 38,000 95,000 n/a £2,375 £715

Yorkshire 26,800 67,000 n/a £1,675 £500

Midlands 29,600 74,000 n/a £1,850 £555

Wales 9,600 24,000 £480 £600 n/a

South West 16,400 41,000 n/a £1,025 £310

North East 6,000 15,000 £300 £375 n/a

South East 1,600 4,000 £80 £100 n/a

Ireland 2,000 5,000 £100 £125 n/a

Total all regions 130,000 325,000 n/a £8,125 £2,440

Monthly unique

visitors*

Monthly page

views*

(news stories)

Monthly tenancy

Leaderboard

(£20 cpm)

Monthly tenancy

MPU [1] & [2]

(£25 cpm)

Weekly tenancy

MPU 2 only

(£30 cpm)

*September 2012

MPU 1

MPU 2

Leaderboard

North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

channelCHANNEL SPONSORSHIP

Channel sponsorship enables advertisers to target businesses based on

their business interests and buying requirements

Choice of three channels – Business (includes manufacturing, international

trade, green & technology channels where available), Deals and Property

Sponsorship includes banner advertisement on channel related news stories

and on the channel homepages. The Business channel includes the main

regional homepage

Available in the North West, Yorkshire, Midlands & South West. Other regions

see run of site advertising

Pricing for monthly tenancy based on channel page impressions

Leaderboard (728px wide x 90px high)

North West 45,900 £1,610 30,600 £1,000 25,500 £830

Yorkshire 31,950 £1,110 21,300 £700 17,750 £585

Midlands 35,100 £1,229 23,400 £780 19,500 £650

South West 20,250 £700 13,500 £430 11,250 £360

Business

channel monthly

impressions

Business

channel monthly

tenancy

(£35 cpm)

Deals channel

monthly

impressions

Deals channel

monthly tenancy

(£35 cpm)

Property channel

monthly

impressions

Property channel

monthly tenancy

(£35 cpm)

*October 2012

North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

premiumPREMIUM FLOATING BANNER

For advertisers looking to make a significant high profile

impact

The “Floating” banner ensures your message cannot be

missed by website visitors.

User is still able to scroll up and down pages and navigate

to other pages while the banner is shown to minimise

annoyance factor.

Creative application appears to every unique user (shows

once per monthly period). Displays until user clicks it off or

maximum 5 minutes if user doesn’t.

Floating banner (728px wide x 90px high)

North West 38,000 £1,710

Yorkshire 26,800 £1,205

Midlands 29,600 £1,330

Wales 9,600 n/a

South West 16,400 £740

North East 6,000 n/a

South East 1,600 n/a

Ireland 2,000 n/a

Total all regions 130,000 £5,850

Monthly unique

visitors

Rate per campaign

(£45 per unique

user)

*September 2012

North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

INSIDER BUSINESS NEWS SERVICE

Published Monday to Friday each week

Easy to read digest of breaking business, deals and property news

Over 110,000 unique subscribers across the UK

Readers include business owners, local & regional government

leaders, and senior managers of fast growing professional, property,

manufacturing & service sector businesses.

100% requested – no spam

69.6% of subscribers are CEO, MD, board director.

Delivered before 9am each day

Enables advertisers to reach busy executives as they plan their day.

Lets your company’s message be the first thing they see each day.

Weekly packages include the opportunity to change your advertising

message during the campaign.

Top & bottom banners (728px wide x 90px high)

Skyscraper 1 & 2 (120px wide x 600px high)

Insider’s daily email is an excellent source of business news for theregion. It allows me to keep up to speed with the latest activities inthe market which in turn allows me to give my clients the bestadvice possible. Director, Jones Lang La Salle

“

email

North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

National 110,000 £8,250 £5,500 £4,125 £2,750

Total subscribers

(unique)

Rate top banner [[11]]

(£15 per 1000)

Rate top

skyscraper [[22]]

(£10 per 1000)

Rate bottom

skyscraper [[33]] /

bottom banner [[44]]

(£7.50 per 1000)

Rate sponsorship

(£5 per 1000)

North West 28,000 £2,100 £1,400 £1,050 £700

Yorkshire 23,000 £1,725 £1,150 £865 £575

West Midlands 20,000 £1,500 £1,000 £750 £500

East Midlands 12,000 £900 £600 £450 £300

South West 14,000 £1,050 £700 £525 £350

North East 9,000 £675 £450 £350 £225

Liverpool 8,000 £920 £640 £460 £180

Lancashire 8,000 £640 £440 £320 £160

N Wales & Cheshire 10,000 £800 £560 £400 £200

South Yorkshire 7,500 £600 £420 £300 £160

*September 2012

1

2

3

Wales 11,500 £920 £640 £460 £240

South East 8,000 £640 £440 £320 £160

Ireland 4,000 £320 £220 £160 £80

Main UK regions – daily newsletters (packages for 5 insertions ie week long campaign)

Main UK regions – non daily newsletters(packages for 4 insertions)

UK sub regions – non daily newsletters(packages for 4 insertions)

National campaigns – main UK regions(packages for 5 insertions) 4

email

North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

ask the expertASK THE EXPERT

12 months exposure to demonstrate expertise on chosen topic

Engage with board director level users of this service before

they appoint an adviser

Editorial style template

Heavy weight Insider promotional activity via website and

newsletters

North West, Yorkshire, Midlands, South West, North East –

week long promotion on newsletter and website

Wales – two week promotion

South East, Ireland – month long promotion

£425 per region

National campaign £2,900 (nine regions)

We are delighted to be involved withAsk the Expert online as it gives BlueSky Law the opportunity to reach outand connect directly with businesspeople across the region and beyond.It is a great platform for offering constructive business advice whenand where it is needed.

Partner, Blue Sky Law

“▼ Newsletter promotion

North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

blogBUSINESS MATTERS BLOG

Demonstrate your knowledge of a key business issue or sector

Position your company and you at the heart of debates and

topics for your chosen sector

12 months exposure online

Editorial style template

Heavy weight Insider promotional activity via website and newsletters

North West, Yorkshire, Midlands, South West, North East –

week long promotion on newsletter and website

Wales – two week promotion

South East, Ireland – month long promotion

£425 per region

National campaign £2,900 (nine regions)

▼ Newsletter promotion

North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

surveySTATE OFTHE NATION SURVEYS

Series of annual surveys to provide intelligence on the challenges & key issues facing

businesses in the region.

Focus on key themes such as Property, Leadership, Skills, and International trade, and

provide a benchmark to the community and regional economy

Sponsoring a survey enables your company to position itself at the centre of the dialogue

Post survey commentary allows you to put survey results in context with current economic

climate

Sponsorship of survey to include;

Branding on the actual survey and along side any promotion of the survey

Branding on the published results of the survey (minimum DPS in the magazine)*

Editorial column alongside results of the survey in the magazine*

Business matters blog online for 12 months commenting on the survey results. Blog is

promoted on the email newsletter for one week

* Survey results in the North East, South East and Ireland will be published online only

(downloadable pdf) and therefore do not include editorial column in the magazine.

North West 38,000 48,000 £2,500

Yorkshire 26,800 40,000 £2,250

Midlands 29,600 40,000 £2,250

Wales 9,600 32,000 £1,750

South West 16,400 32,000 £2,000

North East 6,000 n/a £1,250

South East 1,600 n/a £1,250

Ireland 2,000 n/a £1,250

Total National* 130,000 192,000 £15,500

Monthly

unique visitors

website

Monthly

magazine

readers

Rate per

survey

* Single survey run across all the regions

INTERNATIONAL

insider SEPTEMBER 2012 71

Leave yourbusiness travelto the experts

“It’s interesting to note the breakdown ofdestinations which respondents are travelling to. Despite the economic crisis inthe eurozone, around 90% are travelling toEurope which is in line with our clients’ travel patterns. Most SME companies havebusiness interests in European markets. TheFar East and Middle East are also emergingas strong business travel destinations, whilstthe USA is still a key market.

“However around a quarter of respondentsstill book their own travel individually ratherthan using a travel management company(TMC). They are definitely missing out onsignificant savings and efficiencies.

“I noticed that one respondent makesaround 50 trips a year to Europe andAustralasia, but still handles all the bookingsthemselves – that must take up a great dealof someone’s time, trawling the internetlooking for fares and booking hotels. They have a turnover of under £5m so business travel must be a significant cost ifthey are travelling to that extent. Perhaps thecompany feels that its turnover size means a TMC would not be interested in handlingtheir business, but I would recommend they talk to a specialist such as CorporateTraveller. It’s a myth that booking your own travel online will be cheaper – there are countless hidden extras in terms of cancellation or change fees, and you cannever be sure that you found the cheapestfare by searching through individual airlinewebsites. If you partner with an expert travelmanager, you can expect access to globallycompetitive prices for air, hotel and car hireand rapid turnaround on best prices for your business”

Ruth Scaife, Business Development Managerruth.scaife@corptraveller.co.ukTel: 07917 810559

BRITISH AIRWAYS 26.5%EMIRATES 25.3%LUFTHANSA 10.8%VIRGIN ATLANTIC 9.6%KLM 7.2%

£1m to £5m 30.9%under £1m 19.1%

£5m to £10m 9.6%£10m to £50m 14.9%

£50m to £100m 6.4%

more than £100m 19.1%

Survey respondents said FASTERTRANSFERS, DIRECT FLIGHTS

and LOWER PRICES were things that wouldmake business travel more enjoyable

ADVERTISEMENT

TOP 5AIRLINES

Key routes in need of development, according to our

survey, include directservices to India

and China, as well as more choice to the cities of Europe

and the US

HOWBIG? (TURNOVER)

WHATDO

YOU DO?

Agriculture, transport and energy 3.3%

Banking, insurance andbusiness services 26.6%

Constructionand property 16%

Distribution, hotelsand catering 5.3%

IT and telecoms 8.5%

Manufacturing andengineering 10.7%

Other services 27.7%

Public sector 2.1%

WELCOME TO INSIDER’S FIRST ANNUAL SURVEYOF BUSINESS TRAVEL. THE RESULTS ON THESEPAGES ILLUSTRATE THE TRAVEL HABITS OF NORTHWEST BUSINESSES ENGAGED IN OVERSEASTRADE AND REVEAL WHAT THEY WOULD LIKE TOSEE IMPROVED.

THE DESTINATION DATA BROADLY BACKS UPTHE FINDINGS OF THE INSIDER INTERNATIONAL

TRADE SURVEY, SHOWING A BIAS TOWARDSEUROPE AND NORTH AMERICA BUT A GROWINGINTEREST IN THE FAR EAST.

RESPONDENTS WERE SUPPORTIVE OF THEREGIONAL AIRPORT INFRASTRUCTURE, BUTSUGGESTED IMPROVEMENTS TO ROUTES THATCOULD BE MADE IN THE FUTURE. SEE PAGE 76 FORTHE AIRPORTS’ RESPONSES TO THESE DEMANDS.

70 insider SEPTEMBER 2012

INDIVIDUALS BOOK ITTHEMSELVES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35.2%

WE HAVE AN IN-HOUSE MEMBER OF STAFF MANAGING TRAVEL . . .35.2%

WE USE A TRAVEL MANAGEMENT COMPANY . . . . . . . . . . . . . . . . . . . .29.6%

1 TO 5 ................................37.5%6 TO 10..............................21.7%11 TO 20 ..............................9.2%21 TO 30..............................5.8%31 TO 50..............................5.0%50 PLUS ..........................20.8%

3.3%

AFRICAAFRICA

AUSTRALASIAAUSTRALASIA

FAR EASTFAREASTEUROPEEUROPE

MIDDLE EAST

14.2%

SOUTH ASIA SOUTHASIA(INDIA)

15%

36.7%

SOUTH EAST SOUTHEASTASIAASIA

14.2%

94.2%

NORTH AMERICANORTHAMERICA

47.5%

SOUTH AMERICASOUTHAMERICA

13.3%

30.8%

WHEREAREYOU GOING?

YES 79.3%NO 20.7%

HOW MANYOVERSEASTRIPS AREMADE BYEMPLOYEESEACH YEAR?

DO THE NORTH WESTAIRPORTS SERVE THEINTERNATIONALLOCATIONS YOU NEEDTO VISIT?

HOW IS FOREIGN TRAVEL

MANAGED?

www.northwestbusinessinsider.com/international www.northwestbusinessinsider.com/international

SPONSORED BY

The survey campaign we conducted with Insider gave us great scope to deliveropinion pieces via the website and daily bulletin, and provided increased brand profiling over a significant period, both online and in print. The survey also providedbusiness development opportunities to follow up with survey respondents and roundtable attendees. Insider were responsive to feedback and explored ways to ensurethe campaign was a success. Partner, big four accountancy firm

“

▼ Website promotion

North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

directoryBUSINESS SERVICES DIRECTORY

Directory of advisers & suppliers grouped together based on their related activity ie finance,

property, technology, education

Access to companies and services related to the website channels.

For example from the Deals channel ie deals stories & advice pages you can access

corporate finance related services such as financiers, financial advisers and deal brokers.

Similarly from the property channel you can access property consultants, advisers and

building services. Any editorial mentions of a company are hyperlinked to their profile in

the business services directory.

Available business directory channels

• Dealmakers services

• Property services

• Professional services (non dealmaking)

• Education services (January 2013)

• Technology & telecoms (business efficiency) (April 2013)

• Marketing & media (business profile) (April 2013)

• People services ie recruitment, training, HR, Health & safety (July 2013)

Multiple offices in each channel

1 office – no discount

2-3 offices – 5% discount

4-6 offices – 10% discount

6+ offices – max £1,950 per annum

Multiple channels for each office

1 channel – no discount

2 channels – 5% discount

3 channels – 10% discount

All channels – max £995 per annum

Rate £350 per office per channel

North West

0161 907 9720

Yorkshire

0113 220 4411

Midlands

0121 204 1490

Wales

02920 434 504

South West

0117 906 5902

N East, S East, Ireland

0161 907 9718

National campaigns

0161 907 9729

WWW.INSIDERBUSINESS.TV

B2B online video service

Superior marketing opportunity using top quality video production and skilled editing

Exciting opportunity for companies to showcase their people, expertise,

products & services

Extensive promotion of TV channel via magazines, events and email newsletters

– over 100,000 per week actively promoting videos on the site

Video is 50 times more likely to appear in Google searches

Prices on application

Thank you for coming to us withthe opportunity to co-sponsor thefilm ‘Routes to Business Recovery’which provided us with a cost-effective way to reach both a regional and national market, viathe Insider distribution channelsand our own website. Just wantedto say how pleased we are withthe end result – and what astraightforward process it was to get there.

Partner, Bond Pearce

“