Inside the Ropes:Access to the Premium Golf Lifestyle

Michael WilliamsThe BBD GroupWashington, DC

2010

The Concept

The Opportunity

The Potential

• Access to the U.B.E.R. class

• Direct Access• Platinum

Branding

• Recession Proof Sales

Why “Inside the Ropes”?

Golf• Exclusive “Boutique” Clubs

• Miura – Vega – George Spirit• Premier Clubfitting

Technology• Hi-Launch Golf – No.1 in DC

area

Lifestyle Events• Inside The Ropes• On-course events

Our Current Products

Customers› U.B.E.R. Class (Unaffected By Economic Recession)

› Average Household Income >$150K› Decision Makers

Products and Venues› Premium product lines› Events held in DC’s finest locations

2008 Sales Research

Effective way to brand/distribute products to U.B.E.R.S.

Year-Round opportunities Recession-proof

Sports Event Marketing

Effective way to brand/distribute products to U.B.E.R.S.

Year-Round opportunities Recession-proof

Sports Event Marketing

Effective way to brand/distribute products to U.B.E.R.S.

Premium products Congenial social setting

BUT…

PGA Tour Sponsorship

Limited opportunities High investment level EXPENSIVE

• Name Sponsorship = $6,000,000• Sponsor Tent = $200,000• Program Ad = $25,000

PGA Tour Sponsorship

Q: “How can I take advantage of the marketing opportunity of a PGA tour event without the huge cost?”

A: Use “Inside the Ropes: the Best of the Golf Lifestyle”.

Invitation event Mid-week dates At least one per month starting in

October 2009 Held in Morton’s Conn. Ave. bar area

“Inside the Ropes” Event

Hosted by Michael Williams› 7 years in local and national golf› Member, USGA› Co-host of Capital Golf Weekly› Guest Commentator, SportsTalk w/ Glen

Harris› Bunkershot.com Editor› Host, Sticks and Stones Radio Show

“Inside the Ropes” Event

Heavy Hors d’oeuvres Free signature cocktail Free cigar Discount on dinner from Morton’s

(same evening) Gift Bag Prize Drawing

“Inside the Ropes” Event: Benefits

Patio (with Boardroom Back-up) Dedicated wait staff (1 Bartender, 2

Servers) Event support from BBD Group

“Inside the Ropes” Event: Logistics

Exclusive golf travel packages Exclusive equipment shows from

Manufacturers Guest Speakers Special guest golf instructors Automobile test drives Whiskey/Cigar tastings

“Inside the Ropes” Event: Activities

Dave Lucas (Anchor, Newschannel8) Rep. Eleanor Holmes Norton Rep. James Clyburn Eric Trump (Entrepreneur) David Falk (Sports Agent) John Feinstein (Sportswriter) Frank Fahrenkopf (ex-GOP Party Chair) Harry Thomas (DC Council) Muriel Bowser (DC Council) Thomas Hanrahan (CEO, Morton’s)

“Inside the Ropes” Event:Invited Guest Hosts

Morton’s (Conn. Ave.) E-mail list› Highest net worth of any Morton’s in U.S.

D.C. Chamber of Commerce VIP List› Decision makers in the Region

BBD Group List› Exclusive list of public and private sector

Your Client List› Up to 100 e-mail invites for name sponsors

“Inside the Ropes” Event:Target Audience

All Covered› Largest IT Provider in Northern California

D.C. Chamber of Commerce› Hub for Decision makers in the Region

Jim Coleman Automobile Group› 7 brands including Jaguar and Land Rover

Sofio Barone Custom Tailors JB Cigars Morton’s the Steakhouse Miura Golf The Art of Shaving Newschannel8

“Inside the Ropes” Event:Sponsors

The House of Ruth› Shelters for Women and children

MenzFit› Life skills and clothing for needy men

Langston in the 21st Century Education Center› Providing tools and tutoring East of the

Anacostia

“Inside the Ropes” Event:Charities

Promotional Sponsor:

- Eligible to provide prize for event drawing and gift item for attendees (minimum: 250)- 1 custom club fitting session with Hi-Launch Golf

Presenting Sponsor:

- Table and Skirt- Eligible to provide prize for event drawing and gift item for attendees- Listed on all invitations and promotional events- 2 custom club fitting sessions with Hi-Launch Golf

Name Sponsor:- Name Event listing on all invitations and promotional events - Table and Skirt- Eligible to provide prize for event drawing- Listed on all invitations and promotional materials- Listed in Social Networks- 4 custom club fitting sessions with Hi-Launch Golf

Sponsor Opportunities

Questions and Answers