INS-16-5549 Quote Exchange Infographic 030817 v5€¦ · annual advertising spendii 42.5M online...

1
Monetizing Online Traffic $6.4B annual advertising spend ii 42.5M online quotes generated i 3.5M policies purchased i but only Low ROI and poor brand experience Data Enriched Quotes convert Ideal Customers and Provide Positive Brand Experiences consumers demand Flexible shopping experiences across channels Current Online Acquisition Efforts Are Wasteful Insurance Shopping Behaviors have changed Predictive data can help targeting decisions Be there when potential customers are in market Maximize ROI Online Learn how at transunion.com/QuoteExchange or email Emily at [email protected] i. 2015 comScore Auto Insurance Shopping Report ii. 2014 Property and Casualty Advertising Total. Auto Insurance Report Vol. 22#31/1039, May 4, 2015 BUT buy a policy online i 10% less than research and quote insurance online 71% of consumers credit fraud violation

Transcript of INS-16-5549 Quote Exchange Infographic 030817 v5€¦ · annual advertising spendii 42.5M online...

Page 1: INS-16-5549 Quote Exchange Infographic 030817 v5€¦ · annual advertising spendii 42.5M online quotes generatedi 3.5M policies purchasedi but ... Auto Insurance Report Vol. 22#31/1039,

Monetizing Online Traffic

$6.4Bannual advertising

spendii

42.5Monline quotes

generatedi

3.5Mpolicies

purchasedi

but only

Low ROI and poor brand experience

Data Enriched Quotes convert

Ideal Customersand Provide

Positive BrandExperiences

consumers demand

Flexible shoppingexperiences

across channels

Current Online

Acquisition Efforts Are Wasteful

Insurance Shopping

Behaviors have changed

Predictive data can help targeting decisions

Be there when potential

customers arein market

Maximize ROI Online

Learn howat transunion.com/QuoteExchange or

email Emily at [email protected]

i. 2015 comScore Auto Insurance Shopping Report

ii. 2014 Property and Casualty Advertising Total. Auto Insurance Report Vol. 22#31/1039, May 4, 2015

BUT

buy a policy onlinei

10%less than

research and quote insurance online

71%of consumers

credit

fraud

violation

https://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/2015-Online-Auto-Insurance-Shopping-Report
http://riskinformation.com/auto-insurance-report/
http://www.transunion.com/quoteexchange?utmsource=infographic
mailto:[email protected]

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