Innovation Presentation 07 04 2008
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I2S, Blue Ocean and Beyond: can Global Account do better? April 7th, 2008
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Transcript of Innovation Presentation 07 04 2008
I2S, Blue Ocean and Beyond: can Global Account do better?
April 7th, 2008
2
How we can do it!
I. History
II. Beyond I2S and Blue Ocean:
the Virtual Coffee Machine
III. Rollout at Global Accounts
3
Part I
History
4
I2S HQ: Merits
A useful tool to encourage ALL employees to
contribute to the company development
Thinking out of the box can generate profitable
solutions for MAG
Good ideas are not limited to management
5
I2S HQ: and Limits
With vicious effects which may limit IS2 impact:
Individual reward prevents team approach
Selection process potentially kills « not finalized good ideas »
3 best ideas rewards limit sound evaluation of ideas
Campaigns with a theme limit free spontaneous thinking
KPI implementation tracking favours existing ideas instead of real innovation
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Innovation Brazil: Pull and Push
A permanent, spontaneous and guided approach:
All year long, employees submit their ideas to the Innovation Committee
In parallel, each LOB innovation workgroup submits every quarter new ideas to the Innovation Committee
Each idea is rated by the Innovation Committee and could receive if selected from 40€ to 10,000€ reward
Successful implementation of the idea and its actual impact on growth/profit, will be associated with a complementary reward (% of generated profit up to initial reward amount)
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Innovation Brazil: lessons and limits
The Innovation Committee is a key success factor:
A team of permanent members selected in senior management of Operations, HR, Commercial, IT and Finance
Importance of diversity (division and hierarchy) of members in workgroups
always approach the idea with a customer point of view
Make the employees involvement permanent
Despite very positive results, some limits:
Evaluation based on ROI difficult to estimate for all ideas
After 3 years, intense involvement is a challenge to keep
8
I2S: the best of two ways
Cooperation/Competition: favour group instead of individual approach to get more mature/finished ideas
3Ps: Push, Pull in a Permanent I2S attitude
Top Management involvement: to show how serious we are about the process and results at stake, and get contribution of ALL employees
Rating/Ranking: quantitative AND qualitative criteria to reward ALL good ideas and not just a limited number
Recognition/Reward: best reward is idea implementation and associated recognition
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Alternative Rewards
“Fringe benefits” Public recognition Champions
One afternoon off for the teamAn extra day-off / possibility to adapt one’s working hoursGain of points, and attribution of rewards according to number of pointsPossibility to finance a humanitarian project to be chosen by the group
Breakfast with the presidentParticipation to I2S committeeIndividual congratulations from all COMEX membersInnovation employee of the yearName project after initiating personCommunication throughout the group
Identification of competencesUse by HR for mobility Provide training offers according to competence/center of interestInclude and reward through Annual performance ReviewParticipation of champion to presentations of project to Bus or Allianz, and to implementation
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Part II
Beyond I2S and Blue Ocean: the Virtual Coffee Machine
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Beyond I2S and Blue Ocean: the Virtual Coffee Machine
A NEW PROCESS FOR GENERATING IDEAS AND SECURING IMPLEMENTATION
Method: Study of the workflow of an idea
how to adapt it to MAG
what tools can we use
what are the pre-requisites for success of the process
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The workflow of an idea
GENESISEXPRESSION
MATURATIONWORKGROUP
PUBLICATIONVALIDATION
REWARD
IMPLEMENTATIONEVALUATION
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The workflow of an idea
GENESIS
EXPRESSION
MATURATION
WORKGROUP
PUBLICATION
VALIDATION
REWARD
IMPLEMENTATION
EVALUATION
Birth of an idea
A flash, the result of a discussion, a hobby…
• Facilitators:
Brainstorming, socializing among colleagues
Participation to conferences, shows, seminars
Meetings with clients and business units
Push of official topics (NPS, Global Empl Survey)
• Pre-requisite:
Possibility to express and share the idea
On-going process
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The workflow of an idea
GENESIS
EXPRESSION
MATURATION
WORKGROUP
PUBLICATION
VALIDATION
REWARD
IMPLEMENTATION
EVALUATION
The idea needs to be shared in writing
Tools: user friendly web-based application, forum, open blog, wiki...
Pre-requisite:
– make sure the access to the tool is general among all employees (automatic welcome page, invitations to connect, consult and participate)
– Reward the expression of ideas
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The workflow of an idea
GENESIS
EXPRESSION
MATURATION
WORKGROUP
PUBLICATION
VALIDATION
REWARD
IMPLEMENTATION
EVALUATION
The idea needs to be challenged in the selected tool, in order become a candidate for dedicated groupwork
A moderator will decide when it is time to change from IDEA status to GROUPWORK status
Pre-requisite:
Reward participation in discussion: trace contributions and provide recognition
For simple ideas, possibility for moderator to decide to skip groupwork and go directly to publication/validation
If idea not selected for groupwork, feedback needs to be provided
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The workflow of an idea
GENESIS
EXPRESSION
MATURATION
WORKGROUP
PUBLICATION
VALIDATION
REWARD
IMPLEMENTATION
EVALUATION
Discuss, develop, improve, detail, structure the idea in order to publish it
4 to 5 participants
Application for participation to be performed on the “tool”
Public approval from N+1 required
N+1:– needs a program description to approve
(objectives, means, deliverables, planning)– commits to give participants the means to
contribute (timewise – priorities)– needs to receive recognition for his effort
to facilitate contribution of his/her team members, and thus the department’s effort towards innovation.
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The workflow of an idea
GENESIS
EXPRESSION
MATURATION
WORKGROUP
PUBLICATION
VALIDATION
REWARD
IMPLEMENTATION
EVALUATION
Make the result of groupwork available for validation and go-ahead
Use a pre-definite but simple format to submit the result of the groupwork
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The workflow of an idea
GENESIS
EXPRESSION
MATURATION
WORKGROUP
PUBLICATION
VALIDATION
REWARD
IMPLEMENTATION
EVALUATION
GO / NO GO for implementation
A validation committee needs to be formed:
1. presided by one COMEX member, changing every year
2. includes selected managers
Validation with immediate reward effect
Validation to take place as an on-going process
Validation of ALL quality ideas (no quota)
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The workflow of an idea
GENESIS
EXPRESSION
MATURATION
WORKGROUP
PUBLICATION
VALIDATION
REWARD
IMPLEMENTATION
EVALUATION
Reward is needed. So is recognition.
Financial remuneration to be spread over time (immediate + after visible effects)
Other types of reward as valid as financial:
Ideas for non financial reward
1. Benefits: afternoon off, use reward budget in humanitarian project…
2. Recognition from COMEX, president, pairs...
3. Identification of champions: link with Annual Performance Review, training, mobility…
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The workflow of an idea
GENESIS
EXPRESSION
MATURATION
WORKGROUP
PUBLICATION
VALIDATION
REWARD
IMPLEMENTATION
EVALUATION
Transfer to the concerned department for implementation, with support of the workgroup
Evaluation of the results:
Qualitative and quantitative evaluation of success
Appreciation of financial impact
Distribution of second part of remuneration
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Part III
Rollout at Global Accounts
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Change management
Habits
Culture
ToolsTraining
Organization
We propose
In order to change
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Tools
Suggestion box
– Blog : http://www.wmaker.net/innovation(login: Anne, psw: Masas2007)
Workgroups
– Google Groups / Google Apps– Confluence / PB Wiki– www.doodle.ch
Others
– Ma.gnolia, RSS readers, iGoogle
Online, ready to be used. We do not need IT.
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Suggestion box
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Training
Learn to work in a collaborative way
– Cooperation not Competition
Learn to use the tools
– Google Groups / Confluence / PB Wiki– Ma.gnolia / Technorati / Digg– RSS readers / iGoogle– SaaS mode
In a funny way
– One day long– Treasure hunting
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Organization
Innovation Comity (Franck, Anne, Erick) :
– deals with planning conflicts– validates ideas
Animator
– animates the forum– helps ideas turn into workgroups– organizes presentations of workgroups’ publications
General secretary
– organizes comity meetings– takes notes
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List of Ideas Internal Organisation
Salesforce
Tenders
Tele-working
Globale Accounts / Global Warming (collabortative tools to avoid travelling to BUs => sparings)
ISO 9001
Data Warehouse, Reporting & KPI
Car park availability - Telematics
Wikipintouch (collaborative directory including all the contacts GA account is using on a daily basis)
Automotive B2C
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Conditions For Success Use of collaborative and user friendly tools, like Wikis.
Tool needs to allow modification by participants (not IT), to track modifications, to provide measurement and rankings of participation.
Strong involvement of COMEX and middle management
On-going process
Animation and moderation. Create a guide of conduct.
Part of company culture to facilitate innovation
Favour group vs individual
NO MORE COMPETITION BUT COOPERATION
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Planning
GO / NOGO
(in months) T+0 T+1 T+2 T+3
Training of the team on collaborative work and tools
(Tools are already here)
3 to 5 workgroups un progress
1 to 2 ideas published
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The End
Anne Douard-Dupin
Isabelle Solli
Laurent Bazac-Billaud
Olivier Coquille
Cédric Ringenbach
