Innovation Management and Organization
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Innovation management and organization www.Cisquared.com
description
This short document sets out CIsquared's beliefs on Innovation management and organization based on our long experience from top tier international companies. CI squared™ is an innovative company that combines the practicioners’ expertise and knowledge with a drive for simplicity and function to bring you the best possible support for your business processes. Go to www.cisquared.com for more information about our systems; they are easy to use - that's why they work!
Transcript of Innovation Management and Organization
Innovation management and organization
www.Cisquared.com
Defend
Keep relative competitive position
Meet regulatory requirements
Continuous operational improvements
Develop
Market and product expansion from current base
New products and new applications
Transform
Long term sustainability of the business
Innovation to support strategic pillars
Imp
act
Breakthrough growth
Levels of innovation management
Mitigate risk
Typical company balance
Desired balance*
85-95% 5-10% 0-5%
70% 20% 10%
Companies typically have a too short term focused innovation strategy and “risk making an ever faster sailing ship”
* Depends on type of company, industry, market maturity, etc. Numbers are idealized across the typical Fortune 1000 company www.Cisquared.com
Company’s product zone
Existing products and services
Current solutions
Well known value proposition
Existing Offering
New Offering
Existing Markets
New Markets
Company’s customer zone
Current customer relationships
Existing channel partners
Well known segments, and geographies
60%
15%
25%
0%
Typical innovation focus
Companies typically define innovation within current business frameworks, constraining them unnecessarily
Break-through innovation
New offering in new markets, but can be based on existing products, services and technologies
What builds your company for the long term future
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• Avoid working on a range of unrelated initiatives, which, although possibly creating value one by one, do not build on each other and achieve synergies
• An innovation theme builds on the long term strategy of the company with relevance across the value chain
• It has a fit with the company’s strategy• It has a higher value potential in total than
the sum of its projects• Responds to a megatrend and focuses the
company’s efforts where most effective
We believe Innovation should be conducted in a way that brings a consistent value logic through the chain, in line with the company’s strategy
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We believe the best innovation management applies the right archetype for the job
Employ all archetypes of innovation management – but know what to use when!
The usual suspects The innovation team The Crowd
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We believe innovation and co-creation happens and must be captured “in the moment”, requiring a mobility enabled innovation management system
Bright ideas appear in the moment and are gone just as quick
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Discover Develop Deploy
Decision gate Decision gateDecision gate
Idea collection Idea screening Idea mapping Feed back
Business case IP analysis Feasibility study Performance
requirements
Updated business case
Customer analysis
Prototype/trial IP protection
Commercial-scale trials
Value in use analysis Marketing plan Sales enrolment
We believe the innovation process must be aligned with the corporate investment process, yet incorporate other issues such as IP
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The CI squared™ innovation system is designed to facilitate the best possible Ideation, Innovation and Co-creation all in one
CI squared™ is an innovative company that combines the practitioners’ expertise and knowledge with a drive for simplicity and function to bring you the best possible support for your business processes.
The CI squared™ system includes our One Click Idea™ solution. It has the most intuitive user interface on the market.
It's easy to use, that's why it works.
