Innovation in press media - INMA Berlin presentation
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Transcript of Innovation in press media - INMA Berlin presentation
Europe
an sco
op
the future of printmedia?
digital print
2KERK & LEVEN Vatican edition
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Publisher and printing company in Antwerp
Focus on religious books
>50 years “Kerk & Leven” formerly known as Parochieblad
Weekly circulation of >500 k (2002)& 1 mio readers
The most popular magazine in Flanders
Who the hell is
Halewijn?
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480 different editions of Kerk & Leven
282.000 copies distributed every week by bpost
What was the
challenge?
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What was the
challenge?
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bpost, a strategicpartner
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Combined purchase of OcéColorstream 3900 digital printer
Same printing process & quality at Halewijn and Speos
Shared best practices during outroll and bilateral back-up possibilities
Personal door to door homes delivery
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• A modern, ambitious company in a decreasing market
• Restyled to attract new (younger) subscribers
• Free capacity for new future applications
new applications?
“The personalisation and the colours make it
my newspaper”
What do subscribers say?