ITB Berlin 2012 - European Spas Press Conference
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Transcript of ITB Berlin 2012 - European Spas Press Conference
ITB 2012 Health and Wellness Media Days
8.2.2012
European Spas Association
MARKETING
Targets
ESPA members
Spa Destinations
TO
Journalists
Stakeholders
Public
…
ITB 2012 Health and Wellness Media Days
Messages
ITB 2012 Health and Wellness Media Days
The role of the European SPA destinations, Resorts, Hotels, clinics in prevention, health promotion and rehabilitation; Specific health problems of the society, e.g. aging population, obesity, osteoporosis, supported by concrete answers, new solutions and advices provided by ESPA medical experts; The advantages and healing qualities of mineral springs and climate for human body and spirit – traditions and new findings; News about the SPA destinations, members of ESPA – new developments, new services, improved quality, new EUROPESPA certifications, statistics;
ITB 2012 Health and Wellness Media Days
Printed
Materials
ITB 2012 Health and Wellness Media Days
PR & Events
ITB - Health and Wellness Media Days 2011 Termatalia 2011 (Ourense-Spain)
ITB 2012 Health and Wellness Media Days
Website
ITB 2012 Health and Wellness Media Days
ITB 2012 Health and Wellness Media Days
e-Newsletter
ITB 2012 Health and Wellness Media Days
Go to www.europeanspas.eu and subscribe the e-Newsletter
Social Media
ITB 2012 Health and Wellness Media Days
ESPA SOCIAL MEDIA MARKETING OBJECTIVES: Connect and engage with current and potential customers Brand Awareness Create a community around the European Spa Business Promote the European Spa philosophy, to Educate and Entertain Provide relevant content to the community (like Events, ESPA Academy, Project Obesity in Children and other projects, News, Lectures, Newsletter and so on) Market research (Learning Customer Preferences) Generating traffic to the new www.europeanspas.eu website Improving the ESPA Public Relations strategy towards the stakeholders
ITB 2012 Health and Wellness Media Days
ITB 2012 Health and Wellness Media Days
www.facebook.com/europeanspas
ITB 2012 Health and Wellness Media Days
@europeanspas
João Pinto Barbosa Marketing Manager [email protected]
ITB 2012 Health and Wellness Media Days