Innovation in magazines Monetising special interest content ......Innovation in magazines Monetising...
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Innovation in magazines Monetising special interest content, effectively Jens Henneberg EVP and Editorial Director, Bonnier Publications, Denmark
Transcript of Innovation in magazines Monetising special interest content ......Innovation in magazines Monetising...
Innovation in magazinesMonetising special interest content, effectively
Jens HennebergEVP and Editorial Director, Bonnier Publications, Denmark
Monetizing special interest content
effectivelyJens Henneberg
Executive Vice PresidentBonnier Publications
Denmark
Bonnier Publications at a glance
Revenue
EUR 140MEBITA margin
12%
B2C special interest media• More than 15 leading brands• Subscription – high price
Cross border• Denmark• Sweden• Norway• Finland• Netherlands
Publishing windows
Content is a key investment – and a key asset
Goal of multiple publication – not just once
Look for content with long lifetime
Content is a key investment – and a key asset
Goal of multiple publication – not just once
Look for content with long lifetime
Content is a key investment – and a key asset
Goal of multiple publication – not just once
Look for content with long lifetime
Systematic approach to improve return on content investment
Content is a key investment – and a key asset
Look for content with long lifetime
Goal of multiple publication – not just once
Get the fundamentals right
Rights to content – get them and save them
New mindset – re-publishing is a sport
Infrastructure –easy digital access to content
New mindset – re-publishing is a sport
Rights to content – get them and save them
Infrastructure –easy digital access to content
Rights to content – get them and save them
New mindset – re-publishing is a sport
Infrastructure –easy digital access to content
Rights to content – get them and save them
New mindset – re-publishing is a sport
Makes publications on all platforms fast, simple and efficient
Infrastructure –easy digital access to content
Cases from 3 brands
264
Content marketing Re-publishing Value packages
Content sells itself
265
PROTECT YOUR HOUSE FROM BREAK-INSubscription campaign DIY-magazineConceptualized and produced by editorial staff
Same old story – new audienceHISTORY (almost) NEVER GOES OUT OF DATE1 main brand, 4 smaller brands + books and specialsParameters: Themes, distribution, print & paper - and price
Easy to adapt articlesONLY MINOR ADJUSTMENTS
MagazineMagazine
BookBook
Special editionSpecial edition
BookazineBookazine
A value package that delivers
268
PRINT AND DIGITAL TO SUBSCRIBERSMore and better content to the readers – lower cost for us
A very promising project
269
HISTORY AND SCIENCE STREAMING SERVICESelected documentaries enhanced with articles and extra information Major new films supported by articles in magazines
