10 Outstanding Money-Making AppsStuart Dredge

Who He?•Online editor of Mobile Entertainment•Also write for Music Ally, Sunday Times,

Recombu, What Mobile•www.iphonegamesbulletin.com•Formerly: Informa Telecoms & Media, T3,

Official Dreamcast Magazine, Mobile Choice

In Summary...

Pizza Hut• Nearly 1m

downloads in three months

• Generated $1m of sales

• Drove registrations for main website

Paper Toss• 10m+ downloads• $125k in monthly ad revenues• Helped sell $1.25m of paid apps

Wall Street Journal• Launch app for iPad• 64k active users in first

month• $17.99 monthly

subscription• News Corp keeps the lot

Pandora Radio•Adding 30k users a day

just from the iPhone – half its new users from mobile

•25% of its traffic comes from iPhone

•$40m of revenues in 2009, and first profitable quarter in Q4 2009

Doodle Jump•4m downloads since

launch in Mar-09•80k downloads on

Christmas Day alone•$0.99 price equals

$2.8m for two-man team Lima Sky

•Now a $3.99 Android game

RedLaser•2m downloads since

launch in May-09•950k active in the last

month•At $1.99 price point

equals $2-2.5 million of revenues

•50m barcodes scanned

Flight Control•2m downloads

since Mar-09•At $0.99 equals

$1.4m of revenues

•Now a $4.99 iPad game, and also a DSiWare title

Shazam•75m registered users –

25m added in last six months

•1bn songs tagged so far•Fuelling 260k track

purchases every day – 6.3% of global total

•Mixture of revenue streams: ads and affiliate fees

Tap Tap Revenge•More than 30m downloads•$1m of revenues a month•Sold 1m songs in first month

of in-game store, and 100k Ke$ha tracks in two weeks

•Premium spin-offs: Lady Gaga, Nirvana, Coldplay etc

•Also ads, virtual items...

eBay•$600m of sales volume

through mobile in 2009•Predicts $1.5bn in 2010•1.5m items bought

through eBay Mobile at Christmas

•6m iPhone downloads by Dec-09

Honourable Mentions...•Apple - $5.45bn from iPhone hardware in

Q1•AdMob – being bought for $750m•EA Mobile - $212m in its last fiscal year•Gameloft - $25m from iPhone alone in 2009•Recent funding for Booyah ($20m), Ground

Truth $7m), ngmoco ($25m), TuneWiki (7m), SMS GupShup ($12m), Flurry ($7m)...

Lessons from the 10•Your app has to be excellent•Word of mouth is very important•Mix and match your revenue streams•Free often spawns premium apps•Help people buy stuff in the real world•Free apps are great for cross-promotion

Thank You• stuart.dredge@intentmedia.c

o.uk• www.mobile-ent.biz• www.iphonegamesbulletin.co

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