INNOVATION & ENTREPRENEURSHIP · Workshop 1 + 2 Workshop 3 + 4 Lunch Closing Ceremony Business...

INNOVATION & ENTREPRENEURSHIP

Milan 22nd - 25th July 2010

JEWC 2010 INNOVATION &

ENTREPRENEURSHIP

Welcome to Milan!We are very pleased to welcome you in Milan for the 2010 edition of the Junior Enterprise World Conference. We are about to live 4 challenging, interesting and extremely pleasant days.Here you can find all the useful info you need about the metting and about Milan.

JEME Bocconi Studentiis the Junior Enterprise of Bocconi University in Milan. Being the first Junior Enterprise in Italy, JEME is a non-profit organization that offers consulting services to companies and institutions.

Agenda & Dress Code

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Dress code:

Sunday 25thSaturday 24thFriday 23rd

09.00

10.30

11.30

12.30

13.30

14.30

19.00

21.00

Thursday 22nd

Check outGuidedTour

Bocconi University& Milan City Center

Check in

BusinessDinner

OpeningCeremony

Gala Dinner

Lunch

PanelDiscussion

Workshop1 + 2

Workshop3 + 4

Lunch

ClosingCeremony

BusinessDinner

Workshop5 + 6

Thursday 22nd Casual Dress

Friday 23rd Business Dress for the day & Gala Dress for the Gala Dinner

Saturday 24th Business or Business Casual

Sunday 25th Casual Dress

4 JEWC 2010 WWW.JEWC2010.COM

Meeting

Moving to the University

Breakfast

08.15

07.00Breakfast

Meeting

Moving to the University

Breakfast

The Junior Enterprise World Conference will be the moment to exchange inputs, business plans and ideas on how entrepreneurs can:

CONTRIBUTEto relaunch the economy

REASONINGon the themes of innovation and entrepreneurship as powerful economic tools

LEARNfrom the experiences of sector expertises

GROWpersonally and professionally with the help of successful managers

The concept

EXCHANGEINPUTS, BUSINESS PLAN & IDEAS

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ENTREPRENEURSHIP & INNOVATION

5JEWC 2010WWW.JEWC2010.COM


Opening Ceremony - Panel Discussion

10.15 - 10.45 The INTERVIEW: an OPEN ENTREPRENEUR

Letizia Moratti, Mayor of Milan *

Marco Agliati, pro-rector, Bocconi University

Antonia Sariyska, President, JADE

Renata Casoli, President, JEME Bocconi

A more informal interview with our guest of honour,

Mr. Jean-Pierre Lutgen, by a young entrepreneur

Richard Straub, Senior Advisor to the Chairman IBM and

President of the Peter Drucker Society

Jean-Pierre Lutgen, Entrepreneur, founder of ICE-Watch

Simone Cimino, Venture Capitalist, founder of CAPE NATIXIS

Stefano Tommasi, Entrepreneur, founder of INNEXT JEME and JADE alumnus

09.00 - 10.15 WELCOME SPEECH

10.45 - 11.15 COFFEE BREAK

11.15 - 12.45 PANEL DISCUSSION - ENTREPRENEURSHIP & INNOVATION

* to be confirmed


JEAN-PIERRE LUTGEN It all started just after he finished his university degree in international public affairs from the Université catholique de Louvain (Belgium). Because he did not want to follow the path mapped out by his family already comfortably ensconced in public life, he founded an import-export company with a friend to sell promotional items such as caps, t-shirts and the famous lapel badges. After 20 years in the promotional sector, Jean-Pierre came to the idea to enter in the retail sector with a new concept: a colorful designed watch that is accessible to as many people as possible with attractive packaging and affordable prices.Today, Ice-Watch is an international brand sold in more than 70 countries. His team sold 400.000 watches in 2009 and has a target of 2.000.000 watches and 5000 points of sales for 2010.

Panelists

STEFANO TOMMASI is a former associate of the Junior Enterprise Network. After several years spent in the family business located in Brianza and operating in furniture, has undertaken an international experience that led him to live in Brussels, London and Paris. He worked for Dale Carnegie® Trainining obtaining various certifications as a trainer and consultant in business development projects. From 2006 to 2008 was Chief Operating Officer of a media company which deals with solutions for semiconductors testing. Graduated in Business & Economics at Bocconi University in Milan, he is married with Annalisa and father of Matilda.

SIMONE CIMINO By his System of Closed End Funds, exclusively dedicated to investments in small and medium sized enterprises in Italy, he has well mixed the economic return for the investors and the social return for the acquired companies. Founded by Simone Cimino in 1999, Cimino & Associati Private Equity SpA manages funds ranging in various sectors and geographical areas.In Italy, among the private equity structures, Cape is probably the most determined to remain faithful to its mission: investing in SMEs providing both capital and know-how.Thanks to his modus operandi, Cimino has removed the negative view that people often have about private equity. To prove his approach, more industrial then financial, Cimino is President or Vice Chairman in 6 industrial companies and Board Member in other 5. Before Cape, he founded Advance and has been Partner & CEO of LBO Italia, after developed his skills for seven years in Montedison (since 1985 to 1991). He was born in Agrigento (Sicily) in 1961, and graduated cum laude at the Bocconi University in Milan, on Venture Capital. He attended part of the degree course at the Business School of New York University, NY.

RICHARD STRAUB, in the course of his international career, held various executive line and staff positions in IBM such as Assistant General Manager PC Marketing for IBM Europe based in Paris, Chief Learning Officer in the US with global responsibility and Director of Learning Solutions for Europe, Middle-East and Africa. After stepping down from his operational responsibilities in IBM in 2006 took the role of a senior advisor to the Chairman of IBM EMEA. Additional roles such as the Secretary General of the European Learning Industry Group and Director of Corporate Services and EU-Affairs at the European Foundation for Management Development are part of his portfolio. In 2008 he founded the Peter Drucker Society of Austria which became the Drucker Society Europe in the beginning of 2010. For the last 10 years he has been deeply involved in EU level industry initiatives in the area of skills, lifelong learning and innovation. Richard is married with Ilse and has 2 Children and 4 Grandchildren.


JADEthe largest student entrepreneurshipnetwork in the world

JADE is the European confederation of Junior Enterprises. JADE was born in 1992 with the mission to promote entrepreneurship among European students, fostering and stimulating the growth of the Junior Enterprises on the European territory. JADE includes today roughly 20 000 students . Together with the Brazilian network and numerous Junior Enterprises in South America, Asia and United States, it represents one of the largest network of students in the world. JADE is an “umbrella” organization that supervise all the national confederations, like JADE France, or JADE Italia. The latter is the Italian confederation of Junior Enterprises.

JADE Italia's mission is the promotion of the Junior Enterprises movement in Italy, facilitating the collaboration and the sharing of experiences between the existing ones. JADE Italia was founded in 1992 on the initiative of JEME. JADE Italia today includes 10 Junior Enterprises and a network of more than 150 students.

20.000 STUDENTENTREPRENEURS

The Junior Enterprise concept involves a great number of countries: Portugal, Spain, France, UK, Belgium, Holland, Germany, Czech Republic, Austria, Switzerland, Italy, Kosovo, Albania, Hungary, Romania, Bulgaria, Greece, Poland, Slovenia, Russia.

Students Fostering Entrepreneurship

BRASIL JUNIORSer jùnior, no Brasil, é ser gigante pela pròpria natureza

BRASIL JUNIOR - Brazilian Confederation of Junior Enterprises was created 6 years ago with the mission to represent the Brazilian National Junior Enterprise Movement and enhance it as an agent of entrepreneurial education and business promoter. Nowadays Brasil Júnior covers a geographic area which represents 75% of the country’s population and 85% of its GDP.With an amount of 700 Junior Enterprises and more than 20.000 students on the network, Brasil Júnior is proud to say that, step by step, we are solving our difficultys and brings results to our members and stakeholders. Due to this development JE’s and State Federations’ confidence is enhanced and we become stronger.



The Junior EnterpriseWorld Conference

The Junior Enterprise World Conference is the most important event of the world network of Junior Enterprises. The world conference takes place every 2 years, each time in a different country of the network.It aims at reuniting in the same place roughly 300 Junior Entrepreneurs coming from Europe, Asia and America.The heart of the event is the general assembly of all the confederation, during which important decisions are taken and the future strategy of the network is shaped.At the same time the Junior Entrepreneurs participate to conferences, debates and workshops. The whole event lasts for three days.

FIELDS OF STUDY OF THE PARTICIPANT TO THE2010 WORLD CONFERENCE

PERSONALITIES of PAST JUNIOR ENTERPRISE CONFERENCES

50%42%8%

Managementand Economy

ITand Engineering

Law, Designand Communication

2004

PARIS300 students-entrepreneurs4 daysBILL GATES - Microsoft

20042006

20082005

20072009

↘

2006

EINDHOVEN300 students-entrepreneurs4 daysGHERD KLEISTERLEE - CEO Philips

2008

PORTO300 students-entrepreneurs4 daysCLAUDE JEANDRON - ETF Group

2010MILAN


THE CONFERENCE'S NUMBERS

300 studentsentrepreneurscoming from the best schools of the world

40.000the network

4 daysof activitiesduring which young enterpreneurs will empower their ideas, for the first time in Italy.

2010,Milan

2010

The Junior Enterprise World Conference will start on Thursday 22nd and will be finalized on Sunday 25th.It will be an extremely challeging experience, which will allow students to enter in touch with experts and personalities of the world Economy, business leaders and entrepreneurial people: people that have actually changed the world, have improved their society or more simply their firms with innovative ideas.

Thursday 22nd

Friday 23rd

Saturday 24th

Sunday 25th

JULY2010


Bocconi University, founded in 1902, was the first Italian university to grant a degree in economics.For a century, Bocconi has played a leading role in Italy’s social and eco-nomic modernization. It has remained true to its founding values of being a major research university, with democratic values and open to the world, as well as financially and politically independent.Today, Bocconi is a research university of international standing in business, economics, and law. Its research projects are funded by national and supranational institutions. By virtue of being a major node in the European and global network of business and eco-nomics universities, Bocconi exchanges faculty and cooperates on large projects with like-minded European and American uni-versities and business schools.

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STARHOTEL - Business Palace Milano

Starhotel Business Palace will host Junior Entrepreneurs for 4 days in Milan!The Starhotels Business Palace is located in the south-east of Milan, close to the highway and Linate Airport. This 4 stars hotel is an example of the early 1900s post-industrial building requalification. In fact, it started life as a factory and was turned into a hotel in the early Nineties, requalifying the area and giving new functions to the building.

How to reach it

From Linate Airport : the better way to reach the hotel from Linate, far just 3 km, is by taxi.

From Malpensa Airport : take the Malpensa Express Train to Cadorna Station (Round ticket price: 14,50 €). Then take the metro line 1 (Red) to Duomo (direction Sesto) and the the metro line 3 (Yellow) to Porto di Mare (direction San Donato).

From Orio al Serio Airport: take the Orioshuttle bus to Milano Centrale railway station (Round ticket price: 14,00 €).

From Milano Centrale Railway Station: From the Milano Centrale Train Station (10 km), take metro line 3 to the Porto di Mare stop (direction San Donato).

From the Highways: From the A1 Milano/Roma highway take the Tangenziale Est (East bypass road) to the Piazzale Corvetto exit .From the A4 Milano/Venezia highway coming from Venezia take the Tangenziale Est (East bypass road) to the Rogoredo exit; coming from Torino take the Tangenziale Ovest (West bypass road) to the Piazzale Corvetto exit.

Starhotel Business Palace

Via Gaggia 320139 MilanITALY

SPONSORS

ICE - WatchWhat time is it? It is a very simple query, but it is probably one of the most universally asked questions. Our everyday lives now move so fast that we must constantly keep track of time personally. The wristwatch was once a luxury item but it has evolved into a vi-tal tool used by almost everyone. Today you would be hard pressed to find someone without a watch. This would seem to suggest total saturation of this market. Still the watch market is very dynamic. Much more than a simple device that enables you to al-ways know the time, the timepiece you wear makes a statement about your personality. Hence, the revival of expensive tech-mech watches and the popularity of the watch as a disposable fashion accessory.

Colourful, fashionable, and affordable, the Ice-watch concept, launched in 2007 by Belgian entrepreneur Jean-Pierre Lutgen quickly grew into a fashion phenomenon all over the world. Aided by a remarkable launch in 2009 at Baselworld, the biggest watch expo of the world, and product placement with celebrities like David Guetta, ice-watch made a huge leap forward. Currently more than 120,000 watches are sold every month. The brand is present in more than 70 countries and a staggering 3,000 outlets worldwide. The plastic timepieces are designed in Belgium and assembled in China using high quality Japanese movement Myota.

Typically, Ice-Watch is very proactive and fast in response to market demands. That strategy is in the business DNA of founder Jean-Pierre Lutgen who cut his teeth on the marketing of promotional items. ‘I always had this dream of launching my own brand. It is very fulfilling to make a name on the world stage from our Bastogne headquarters in the Ardennes. I am proud of my heritage and our success proves that it does not matter where you come from. Even when it is a small city or the countryside, you can achieve great things.’


PARTNERS & PATRONAGES


MEDIA PARTNER

TVN Media Group

TVN Media Group is an international multimedia publishing group that operates in communication, marketing and web TV.

The Group includes:

- Pubblicità Italia (www.pubblicitaitalia.it), communication magazine- Today Pubblicità Italia, daily newsletter- ADV (www.advertiser.it), magazine about strategic advertising- toBE Lux (R)evolution (www.tobemagazine.it), monthly magazine about luxury lifestyle- MyMarketing.Net, the leading web magazine about the marketing sector

In 2006, the group founded Televisionet.tv, the first Italian web TV, considered the most important online platform for fashion, design, culture, science and sport.

It also organizes the most popular Italian advertising award: the GrandPrix of the best brand and communication strategies (www.grandprixpubblicitaitalia.it).

The Wall Street Journal is the world's leading publisher of business information. In print and online, the Journal seeks to help its readers succeed by providing essential and relevant information, presented fairly and accurately, from a dependable and trusted source. Visit the WSJ at wsj.com.

PARTNERS & PATRONAGES

© Copyr ight Prospera, Al l Rights Reserved

Prospera is a free association of managers, professionists and Italian academics who have chosen to commit themselves for young students.Prospera is an open organisation which promotes the dialogue to develop in the country a managerial class with core values as the responsible commitment, transparency and intellectual honesty.Prospera is an ambitious challenge to sustain and stimulate productive models which are more responsible from the ethical poin of view and which respects people, to help the future generations and to promote a better vision of the future.The aim of Prospera is to share with the Italian community the competences and the experience acquired by its members, in different industries, from fi-nance to the academic world, by creating an environment in which Prospera's ideas and principles can find a place: promoting and starting projects with the goal to transmit and share experiences to youngs who are entering in the work arena with their activities.

Think Young is the first think-tank concerned with young Europeans.Our main activities are conducting sur-veys to find out the opinions of European youth, organising and contributing to conferences, and shooting documentary films about young people's lives.Our aim is to make Brussels aware of what young people think. Our vision is to make Europe think young.

Intervieweb is a young and innovative company. Our mission is to support, with new and innovative technologies, those involved in the process of personnel recruitment and selection of personnel.We provide our services to candidates, employers and job intermediaries. For each of them, we offer tailored solutions that increase the results and raise the efficiency of recruiting operations.


Why Think Young?There are 69 million Europeans under the age of 30 – that is 15% of the total EU population. We are the next European generation. But what do young people think about the future of their Europe? Nobody ever asks this question. Policy-makers are used to answering it for us.That is why ThinkYoung exists.


NOTES

CONTACTSJEME Staff contacts

Matteo Richiardi+39 338 7427 041

Renata Casoli+39 320 88 11 544

Martin Grande+39 339 30 27 256

Federico Vigani+39 328 08 20 129

Efrem Semi+39 347 51 42 435

Lorenzo Zanotti+39 328 44 91 624

Armando Del Vecchio+39 340 63 51 068

Irina Croitor+39 320 30 52 621

Angelo Solarino+39 328 79 67 871

Agnieszka Lesniewska+39 327 16 49 786


UniversitàCommerciale

L. Bocconi

Via Ferdinando Bocconi


Via Roberto Sarfatti

Via VignolaVia Vignola

Via Salasco

Via Ettore Artini

Via Salasco

Via Luigi Castiglioni

Via Roberto Sarfatti

Via Giuseppe Toniolo

Piazza Angelo Sra�a

UniversitàCommerciale

L. Bocconi


Via Carlo VittadiniVia Carlo Vittadini

Via Carlo Vittadini

→→

→→ →

→

→→

→

→

→

→

Viale Sebastiano Bach

Viale Giovanni Brahms

Via Vignola

P.TA ROMANA

Graphic Design

JEDES

Università Bocconi - How to reach it

From Linate Airport : the better way to reach Bocconi University from Linate is by taxi.

From Malpensa Airport: take the Malpensa Express Train to Cadorna Station (Round ticket price: 14,50 €). Then take the metro line 1 (Red) to Duomo and the the tram line 15 from Piazza Fontana to Castelbarco stop.

From Orio al Serio Airport: take the Orioshuttle bus to Milano Centrale railway station (Round ticket price: 14 €)

From Milano Centrale Railway Station: From the Milano Centrale Train Station (10 km), take metro line 3 (direction San Donato) to Porta Romana stop and then take the tram 29/30 or 9.

From the Hotel : from Porto di Mare station, underground line 3 to Porta Romana (direction Maciachini). Then or by walk o by Tram number 29/30 o 9 (direction Porta Genova).

INNOVATION & ENTREPRENEURSHIP · Workshop 1 + 2 Workshop 3 + 4 Lunch Closing Ceremony Business...

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