Innovating the Guest Experience: How to Make Millennials Happy
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MILLENNIALS INNOVATING THE GUEST EXPERIENCE HOW TO MAKE THEM HAPPY www.ALICEapp.com
Transcript of Innovating the Guest Experience: How to Make Millennials Happy
MILLENNIALSI N N O V A T I N G T H E G U E S T E X P E R I E N C E
HOW TO MAKE THEM HAPPY
w w w . A L I C E a p p . c o m
Millennials are young adults born
and the early
1980s between the early
2000s
The millennial generationis growing up in a
technologically advancedworld where travelling
and communication go hand-in-hand and are easier than
ever before
They are the largestgeneration
By many expect
they willdrive
of purchasedecisions
2018
50%
TRAVELMILLENNIALS LOVE TO
BUT HOW?
Local
INFLUENTIAL
MOBILE
1 in 5 Millennials Access The InternetExclusively Through Mobile Devices
70% would like to visitall seven continents
ADVENTUROUS
DISLOYAL
Less than 20% are enrolled in aloyalty program
SPONTANEOUS
50% of Holiday Travelers Waitfor Last Minute Deals Before
Booking
SOCIAL
95% use user-generated travelreviews regularly to make booking
decisions
GREEN
3x more likely to book ‘green’ orenvironmentally-friendly
accommodations in 2015 versus2014
It Is Not the Strongest ofthe Species that SurvivesBut the Most Adaptable
TheSharingEconomy
SOCIAL
LOCAL INFLUENTIAL
GREENSPONTANEOUS
ADVENTUROUS
DISLOYAL MOBILE
HOW TO WIN
OVER THE MILLENNIAL
Engage: your neighbourhood
Change: your public space
Reward: Instant gratification
Innovate: the communication
Go Off Script: unique expriences
Own: the conversation
Value: social impact
Brands are evolving
“It’s about the spirit ofindependence; we aspireto create unique hotels
and experiences,”A l e x C a b a ñ a s , p r e s i d e n t a n d C E O o f B e n c h m a r k
H o s p i t a l i t y I n t e r n a t i o n a l
