Innovacion reversa
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4/25/2012 1 Reverse Innovation: Create Far From Home, Win Everywhere Vijay Govindarajan Earl C. Daum 1924 Professor of International Business Tuck School of Business at Dartmouth College May 2, 2012 Tuck School of Business at Dartmouth College To ask a question … click on the “question icon” in the upper-left corner of your screen Type your the upper-left corner of your screen. Type your question and name and click on the send button
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Transcript of Innovacion reversa
4/25/2012
1
Reverse Innovation: Create Far From Home, Win Everywhere
Vijay Govindarajan
Earl C. Daum 1924 Professor of International BusinessTuck School of Business at Dartmouth College
May 2, 2012
Tuck School of Business at Dartmouth College
To ask a question … click on the “question icon” in the upper-left corner of your screen Type yourthe upper-left corner of your screen. Type your question and name and click on the send button
4/25/2012
2
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Reverse Innovation: Create Far From Home, Win Everywhere
Co-Authors Vijay Govindarajan and Chris Trimble
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Reverse Innovation
Vijay GovindarajanTuck School of Business at Dartmouth
www.vg-tuck.com
www.vijaygovindarajan.com (BLOG)j yg j ( )
Harvard Business Review PressMay 2, 2012
It is perfectly logical why a poor man would want a rich man’s product
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Why would a rich man want a poor man’s product?
Ford $20,000
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Tata Nano $2,000
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Cataract Surgery $30$30
Versus
U.S. Cost $3,000
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N.H. Hospital
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Open Heart Surgery $2,000
versus
U.S. Cost $50,000
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Dr. J
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Artificial Leg $30
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Baby Mosha’s Artificial Leg $30
U.S. Average $20,000
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In Emerging Markets
Don’t askWhat is the market for myWhat is the market for my
transplanted global strategy?
AskWhat is the strategy for this marketWhat is the strategy for this market using my global competencies and global resources?
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Questions?Questions?
To ask a question … click on the “question icon” in the upper-left corner of your screen.
Type your question and name, and additional yp y q ,information if you wish, and click on the send button.
Thank you for participatingThank you for participating
This webinar was sponsored by Accenture. To learn more about Accenture’s services, please
visit accenture comvisit accenture.com.
