Innovacion 2.0 + Pinterest v2.00
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“angularidad ” en la imaginación
andrés velásquez
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¿son conejos o son patos? (Jastrow, 1892) andrés
velásquez
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¿conejo o pato? andrés velásquez
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¿pato o conejo? andrés velásquez
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¿innovación? Creatividad es convertir dinero en ideas Innovación es convertir ideas en dinero
o soluciones
andrés velásquez
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“aplicación de soluciones que satisfagan nuevas exigencias o necesidades no-articuladas existentes en el mercado*” *definición de Innovación
tomada de Wikipedia, traducida con Google,
adaptada por Andrés Velásquez.
andrés velásquez
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Enfocado en la Oferta “Product Push”
Cerrado Organización
Estructura Organizacional “Top-Down”
Procesos Corporativos Eficiencia (¿Soluciones?)
Taxonomía Centralización
“Deployed” Intermediario Confiable
Enfocado en la demanda “Customer Pull” Abierto Organismo Trabajo en Red “Bottom-Up” Creatividad Individual Eficacia (¡Ideas!) Ontología Democratización “Hosted” Plataforma Confiable
1.0 2.0
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Escasez de Información
“MEJORA”
Abundancia de Información
(transformado) 1.0 2.0 (evolucionado)
“DISRUPCION”
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{Hobbes: ¿“YA TIENES UNA IDEA PARA TU PROYECTO”? Calvin: NO, ESTOY ESPERANDO POR INSPIRACION}
{NO PUEDES ABRIR LA CREATIVIDAD COMO UN GRIFO; TIENES QUE ESTAR EN ANIMO ADECUADO}
{PANICO DE ULTIMO-MINUTO}
{¿QUE ESTADO ES ESE?}
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“Stay hungry, stay foolish”
- Steve Jobs
andrés velásquez
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pinterest.com/afvh
VISUALIZAR
ENCONTRAR
ORDENAR
PENSAR EN “VERDE”
PENSAR EN “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
VISUALIZAR
ORDENAR
PENSAR en “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
ENCONTRAR
PENSAR en “VERDE”
inspirarse
1. Benchmarking
andrés velásquez
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pinterest.com/afvh
VISUALIZAR
ENCONTRAR
ORDENAR
PENSAR EN “VERDE”
PENSAR EN “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
VISUALIZAR
ORDENAR
PENSAR en “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
ENCONTRAR
PENSAR en “VERDE”
investigar
2. Coolhunting
andrés velásquez
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pinterest.com/afvh
VISUALIZAR
ENCONTRAR
ORDENAR
PENSAR EN “VERDE”
PENSAR EN “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
VISUALIZAR
ORDENAR
PENSAR en “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
ENCONTRAR
PENSAR en “VERDE”
clasificar 3. Knowledge Management
andrés velásquez
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pinterest.com/afvh
VISUALIZAR
ENCONTRAR
ORDENAR
PENSAR EN “VERDE”
PENSAR EN “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
VISUALIZAR
ORDENAR
PENSAR en “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
ENCONTRAR
PENSAR en “VERDE”
ideas 4. Crowdsourcing - Ideas
andrés velásquez
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pinterest.com/afvh
VISUALIZAR
ENCONTRAR
ORDENAR
PENSAR EN “VERDE”
PENSAR EN “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
VISUALIZAR
ORDENAR
PENSAR en “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
ENCONTRAR
PENSAR en “VERDE”
soluciones 5. Crowdsourcing - Soluciones
andrés velásquez
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pinterest.com/afvh
VISUALIZAR
ENCONTRAR
ORDENAR
PENSAR EN “VERDE”
PENSAR EN “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
VISUALIZAR
ORDENAR
PENSAR en “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
ENCONTRAR
PENSAR en “VERDE”
pilotear 6. Prosumers
andrés velásquez
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pinterest.com/afvh
VISUALIZAR
ENCONTRAR
ORDENAR
PENSAR EN “VERDE”
PENSAR EN “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
VISUALIZAR
ORDENAR
PENSAR en “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
ENCONTRAR
PENSAR en “VERDE”
escuchar
7. Feedback
andrés velásquez
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Source: http://www.youtube.com/watch?v=4omM2Nat-w0
Build your Brand with FB
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Build your employment brand on LI
Source: http://www.youtube.com/watch?v=U1OfWqa0_qE
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Source: http://www.youtube.com/watch?v=NQ9PQ6vUDIo
“una red social de inventores”
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Source: http://www.youtube.com/watch?v=dTMYqgf1N2Q
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Source: http://www.youtube.com/watch?v=CSN8mLdV__s
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Source: http://www.youtube.com/watch?v=9VU2CX2jvVU
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pinterest.com/afvh
VISUALIZAR
ENCONTRAR
ORDENAR
PENSAR EN “VERDE”
PENSAR EN “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
comunicar
> Story-Telling via Trans-Media
andrés velásquez
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pinterest.com/afvh
VISUALIZAR
ENCONTRAR
ORDENAR
PENSAR EN “VERDE”
PENSAR EN “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
socializar
> Story-Telling via Trans-Media
andrés velásquez
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VISUALIZAR
Caso en Pinterest.com
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ORDENAR
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ACEPTAR e IMPLEMENTAR
Caso en Groupon.com
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MONITOREAR & EVALUAR
Caso en salesforcemarketingcloud.com
“Discovery en Español es un canal de TV especializado en programas de entretenimiento no-ficción como naturaleza, ciencia popular, tecnología, exploración e historia del mundo y así, con estos, satisfacer la curiosidad de los televidentes; está dirigido primariamente a una audiencia hispana.
Radian6 colaboró con ellos para monitorear la experiencia interactiva y convertir los medios sociales en espacios de visualización participativa para extender las conversaciones en-línea mas allá de los eventos en si mismos.”
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`storytelling´ via “transmedia”
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+
{caso integral}
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{caso integral}
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fin de “ Innovación 2.0 ”
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Inicio de “ Innovación+Pinterest ”
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pinterest.com/afvh
VISUALIZAR
ENCONTRAR
ORDENAR
PENSAR EN “VERDE”
PENSAR EN “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
VISUALIZAR
ORDENAR
PENSAR en “ROJO”
ACEPTAR e IMPLEMENTAR
MONITOREAR & EVALUAR
ENCONTRAR
PENSAR en “VERDE”
andrés velásquez
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andrés velásquez
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1 todos los seres
humanos somos
innovadores
pinterest.com/afvh andrés velásquez
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pinterest.com/afvh andrés velásquez
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andrés velásquez
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2 desarrollar soluciones valiosas
pinterest.com/afvh andrés velásquez
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andrés velásquez
{ `PATADITA EN EL CULO´ $1 }
{ HOBBES: “¿COMO VA EL NEGOCIO?” CALVIN: “TERRIBLE” }
{ HOBBES: “ME CUESTA CREELO” CALVIN: “NO PUEDO ENTENDERLO” }
{ CALVIN: “TODOS LOS QUE CONOZCO NECESITAN LO QUE ESTOY VENDIENDO” }
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andrés velásquez
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3 planear para la
innovación
pinterest.com/afvh andrés velásquez
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andrés velásquez
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andrés velásquez
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andrés velásquez
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andrés velásquez
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4 se necesita una red de innovacion
pinterest.com/afvh andrés velásquez
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andrés velásquez
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5 busqueda de
oportunidades revolucionarias
pinterest.com/afvh andrés velásquez
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andrés velásquez
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6 asumir riesgos inteligentes
pinterest.com/afvh andrés velásquez
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andrés velásquez
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7 a quien
conoces es tu potencial innovador
pinterest.com/afvh andrés velásquez
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