Ininbox webinar-final-slides
Transcript of Ininbox webinar-final-slides
@ininbox | @formstack | #formchat
How to Collect & Convert Your Email Leadsa webinar by Formstack
FEATURING JELLE MOSTERT & CHRIS LUCAS
@ininbox | @formstack | #formchat
Flexible online form building platform. Quickly capture responses with branded web forms.
INTRODUCTION
@ininbox | @formstack | #formchat
@formstack #formchat Join the conversation on Twitter!
Tweet and get entered to win one of several book prizes.
This webinar is being recorded and will be emailed to registrants.
INTRODUCTION
@ininbox | @formstack | #formchat
Jelle Mostert Chris LucasChris Lucas is the VP of
Marketing at Formstack.
Jelle Mostert is the Relationship Manager at
INinbox.
INTRODUCTION
@ininbox | @formstack | #formchat
Today’s Webinar Agenda A. How to collect more email leads B. Best practices for deliverability C. Tips to boost your email open rate D. Driving email leads to landing pages
INTRODUCTION
@ininbox | @formstack | #formchat
Part 1 - How To Collect More Email Leads
@ininbox | @formstack | #formchat
Grow your subscribers list with online forms.
PART 1: HOW TO COLLECT MORE EMAIL LEADS
Text
Phone Call
Name*
How would you like to hear from us?*
First Name
Last Name
Complete this form.
@ininbox | @formstack | #formchat
Think outside the “contact form” box.
Contact
PART 1: HOW TO COLLECT MORE EMAIL LEADS
@ininbox | @formstack | #formchat
Consider the value proposition - “Why should I complete this form?”
52%Complete
PART 1: HOW TO COLLECT MORE EMAIL LEADS
@ininbox | @formstack | #formchat
Write compelling submit buttons.
PART 1: HOW TO COLLECT MORE EMAIL LEADS
Register now!1
2
Not Spam!Not JunkIncrease traffic on your forms with this 100% free solution
Increase traffic on your forms with this 100% free solution
1
Submit Registration
52%Complete
@ininbox | @formstack | #formchat
Make your “thank you” count.
PART 1: HOW TO COLLECT MORE EMAIL LEADS
@ininbox | @formstack | #formchat
Part 2 - Best Practices For Email Deliverability
@ininbox | @formstack | #formchat
Get your email in the inbox!
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
1
@ininbox | @formstack | #formchat
Avoid spam-triggering words in your subject line.
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
“Increase traffic on your forms with
this 100% free solution”
@ininbox | @formstack | #formchat
Ask subscribers to keep you out of spam.
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
Register now!1
2
Not Spam!Not SpamIncrease traffic on your forms with this 100% free solution
Increase traffic on your forms with this 100% free solution
1
52%Complete
@ininbox | @formstack | #formchat
Limit or cloak affiliate email links.
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
@ininbox | @formstack | #formchat
Make sure your emails are branded.
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
@ininbox | @formstack | #formchat
Pay attention to who you send the email from.
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
[email protected]@ininbox.com
@ininbox | @formstack | #formchat
Part 3 - Tips To Boost Your Email Open Rates And Engagement
@ininbox | @formstack | #formchat
Get subscribers to read your email.
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
@ininbox | @formstack | #formchat
Don’t ignore your email list! Email regularly.
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
Just checking in!
@ininbox | @formstack | #formchat
Use autoresponders for hassle-free engagement.
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
1
2
@ininbox | @formstack | #formchat
Test attention-grabbing subject lines
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
Just checking in!
Register now!1
2
Not Spam!Not SpamIncrease traffic on your forms with this 100% free solution
Increase traffic on your forms with this 100% free solution
1
52%Complete
36% Open Rate10% Conversion Rate
Are you committing one of these 4 form
faux pas?
@ininbox | @formstack | #formchat
Send your email at the optimal time.
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
@ininbox | @formstack | #formchat
Ensure the click with effective calls to action.
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
Submit Registration1
2
Not Spam!Not SpamIncrease traffic on your forms with this 100% free solution
Increase traffic on your forms with this 100% free solution
1
52%Complete
36% Open Rate10% Conversion Rate
@ininbox | @formstack | #formchat
Part 4 - Drive Email Leads To Landing Pages
@ininbox | @formstack | #formchat
Complete the circle with a customized landing page.
PART 4: DRIVE EMAIL LEADS TO LANDING PAGES
@ininbox | @formstack | #formchat
Keep the landing page focused on one product or offer.
PART 4: DRIVE EMAIL LEADS TO LANDING PAGES
@ininbox | @formstack | #formchat
Make sure the landing page matches the email campaign.
PART 4: DRIVE EMAIL LEADS TO LANDING PAGES
@ininbox | @formstack | #formchat
Learn more about your subscribers with surveys.
PART 4: DRIVE EMAIL LEADS TO LANDING PAGES
Excellent
Fine
Not Great
Name*
How was your experience?*
First Name
Last Name
take a quick survey.
@ininbox | @formstack | #formchat
Questions?
CONCLUSION