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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Alvin TanNetID Atan750Group Number: 249Website Link: http://infosys110group249.blogspot.co.nz

Tutorial DetailsTutor: Day: Time:Kirsten Thursday 9am – 10am

Time Spent on Assignment: 20 hours Word Count: 1525

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ANTI CREEP SECURITIES INTRODUCTION

There is a high increase in the amount of stolen vehicles across New Zealand, in the past 6

months there have been almost 2700 stolen vehicles reported to the NZPolice(2014). This

can be a huge inconvenience for the owners as well as the police as they need to direct their

time to find the stolen vehicle. Our product, the “badge tracker” consists of a tracking

device placed behind the logo of a car making it discrete. When the stolen car is on the

move, it is tracked through GPS, and its exact location is sent to the car owners phone. This

makes catching the thief much faster and easier.

3. BUSINESS SECTION

3.1 Vision

To bring automotive security to the next level by providing a discrete tracking device made

specific for each and every car based on our customers individual needs.

3.2 Industry Analysis: Automotive GPS Tracking Industry

Industry: Automotive GPS Tracking Industry

Force: High/Low: Justification:

Buyer power: High There are current products existing in the market,

which offer the same functionally although they

differ in design. According to

Top10Reviews(2014). Examples of these products

are, Navman Wireless, Mongoose GPS Tracker

and AVS GPS Tracker. This increases buyer power,

as they have many choices whom to buy from.

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Supplier power: Low This industry relies heavily on telecommunication

companies to manage its communications. There

are currently many choices of telecommunication

companies according to inc(2014). Giving us a

vast variety of companies to choose from.

Internet Service Providers supplies the Internet

connection we require, According to ISPfind (n.d)

There is quite a decent list of ISP to choose from.

Therefore supplier power in this industry is low.

Threat of new entrants: Low This industry has many barriers of entry. They are

technological, monetary and a communication

barriers. According to navman(2014) The use of

satellites, communication and software are

essential in this industry, satellite systems tend to

be very complex and costly. The need for a

communication company to process all the data

transmitted from the satellite is also important.

As well as software to sort and display the

vehicles location.

Threat of substitutes: High There are many ways to secure a car according to

NZPolice(2014), for example, Car Alarms; Ignition

cut switches, Steering wheel locks and

Transmission lock. These all differ in functionally,

but all serve the overall purpose of securing the

automotive, and can easily be substituted for one

another.

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Rivalry among existing

competitors:

High There are well-established companies in the same

industry, which offer a similar product; these are

AVS, Mongoose, NavMan. According to

Top10Reviews(2014) There are a huge range of

GPS tracking devices in the same market. Leading

to high rivalry in this market.

Overall attractiveness of the industry: This industry is unattractive; there is already a

competitive market with large companies as their brand leaders. The market is also difficult

to enter due to high barriers of entry, entering of this industry would not be a wise decision

for new businesses.

3.3 Customers and Their Needs

Our product is targeted at automobiles manufactured before 1997, as AA (2014) insurance

data shows that they are twice as likely to be stolen than cars manufactured after 2005, this

is due to the fact that older import cars have poor security systems, making them an easy

target for thieves.

Our customers need to be able to find their stolen vehicle quickly for numerous reasons.

Their vehicle may be used to assist in crime, damaged in the process of “joy riding”,

dismantled for parts, or even sold.

3.4 The Product and Service

Our tracking device is unique as it is discrete and hard to identify. Our device is designed to

receive and process data when the stolen vehicle is on the move. This data is sent to the

owner’s phone, displaying the exact location of the stolen vehicle.

Our device allows our customers to be able to know the exact location of their stolen vehicle

and be able to reach it quickly. Unlike the other tracking devices in the market, which tend

to be bulky, easy to find and remove. Ours is small and carefully placed behind the car

badge where thieves aren't interested to look due to the low monetary value of the badge.

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3.5 Suppliers and Partners

Anti Creep Securities unique tracker cannot function without the help of telecommunication

companies to process the communication between the stolen automobiles. Therefore we

have chosen Vodafone as a supplier, to manage our communications. A supply of Internet

connection is required to transfer information we received, we have chosen Orcon as an ISP

to supply us with the Internet connection we require to run our business. We have chosen

to partner up with NAC insurance as they specialise in insuring old import cars as well as

highly modified cars. We work with NAC and provide them our tracking device to put on

their customers cars, allowing them to easily track a stolen vehicle. Thus leading to less

claims and more business for us. Another of our partners will be the New Zealand Police

(NZPD); The NZPD would be able to promote our product to the community. This benefits

both parties, as the police can track and arrest the thief faster than before, and we will be

able to distribute more of our trackers.

3.6 Strategy: Focused High Costs

Our product is mainly targeted at automobiles manufactured before 1997. So this would be

targeting a narrow market.

The design of our product is unique, and differs to the current products on the market. The

cost of our product will tend to be high; to cover the cost of research and development as

our tracker is much smaller than other trackers on the market.

The overall strategy is therefore Focused High Cost

3.7 Value Chain Activity: Technology Development (and R&D)

The most important value chain activity for this business is Technology development (and

R&D)

Common tracking devices in the same industry tend to be quite large, with the dimensions

of Width 190mm, Depth 70mm and Height 48mm (GPSTrackingNZ, 2014). Our tracking

device is the size of an average car badge with the dimensions of lengths 140mm and height

95mm. In order to produce a tracking device much smaller and discrete than the current

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Start

Order Raw materials

Develop Prototype

Test the Product

Does it work?

Develop Final Product

Packet, ready to be distributed

No

Yes

End

Ordering Processing Systems

Warehouse

Store Information

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ones, huge amounts of Research and development must be conducted in order for it to

succussed, new and smaller chips need to be produced as well smaller components, in order

for it to fit behind the car badge.

3.8 Business Processes

3.8.1. PRODUCT DEVELOPMENT PROCESS - Our product is carefully manufactured to ensure

there’re no malfunctions when tracking a customer’s vehicle, Faulty products can lead to a

huge loss of loyal customers. Each product is precisely tested to ensure all products are fully

functional, after a product passes our tests, it’s then moved on to being packaged and

distributed to our customers.

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3.8.2. UPDATING PRODUCT PROCESS – Customer feedback is important in improving our

products; we constantly process customer’s feedback, and use it as a guideline when we are

updating our or releasing new products, making sure we manufacture the best possible

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Customer Feedback Analysis Syste

Operations Managments

Store Information

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product which appeals to our customers. 3.9 Functionalities

3.9.1. PRODUCT MANUFACTURING PROCESS

Validate order details Store product details

3.9.2. UPDATING PRODUCT PROCESS

Acknowledge Customers Feedback Storing Updates

3.10 Systems

3.10.1. ORDER PROCESSING SYSTEM – Allows the validation of order details to be accurate

and efficient. Used to check if order details are correct as well as the status of the order.

This gives us time to look for alternative materials if orders are delayed, to ensure the

production of our tracker can continue.

3.10.2. INFORMATION PROCESSING SYSTEM – Information like our products updates and our

customer’s feedbacks are valuable sources to our business, these needs to be stored for

current and future uses. To ensure our information is easily retrieved and is secured, it

needs to be processed and stored in a server which is constantly backed up, or a data

warehouse.

3.10.3. CUSTOMER FEEDACK ANALYSIS SYSTEM – This system collects data and information

from all our customers and processes it. This gives us an understanding of what customers

look for or want in our products, allowing us to release new features and enhancements

based on the ideas of our loyal customers.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Product

Manufacturing

Process

1. Product Manufacturing Process

1. Validate order details

2. Store Product Details

Order Processing System

Information Processing Systems

Transaction Process Systems

Transaction Process Systems

2. Updating Product

Process

1. Acknowledging customers feedback

2. Storing Updates

Customer Feedback Analysis System

Information Processing Systems

Customer Relationship Management

Transaction Process Systems

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CONCLUSION

Anti Creep Securities provides discrete tracking devices, the uses of information systems and

information technologies are essential in our business. Satellites, smart phones and our

badge tracker all co-operate with one another to provide the overall purpose of tracking a

stolen automobile. The uses of systems such as transaction processing systems processes

and store our information. Customer relation management system allows us to gather

feedback from customers. Decision Support Systems helps decide how to update our

product to make it more attractive to our customers.

REFERENCES

1. Navman(2014) NavmanWireless. Retrieved from http://www.navmanwireless.co.nz/educational-resources/how-it-works

2. AVS(2014) AVS GPS TRACKING. Retrieved from http://avscarsecurity.com/gps-tracking/

3. Mongoose(2000-2014) Mongoose Automotive Technologies. Retrieved from http://www.mongoose.co.nz/products/gps-tracking.html?gclid=CIHLvfv5tL4CFceUvQodVnIA1Q

4. NZPolice(2014)NewZealandPolice. Retrieved from http://www.police.govt.nz/advice/personal-community/protect-property-vehicles

5. AA (2014) CarTheft. Retreived from http://www.aa.co.nz/drivers/speaking-up-for-drivers/theft /

6. Inc(2014) Top telecommunication companies. Retrieved from http://www.inc.com/inc5000/list/industry/telecommunications

7. ISPfind (n.d) NZisplisting retrieved from http://www.ispfind.co.nz

8. GPSTackingNZLTD(2014)Armada GPS. Retrieved from http://www.gpstracking.co.nz/armada.html

9. Top10Reviews(2014) 2014 Best GPS Tracker. Retrieved from http://gps-tracker-review.toptenreviews.com

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