Infostudio Chocolate Bars
Transcript of Infostudio Chocolate Bars
CHOCOLATE BARSINFOSTUDIO 2008
INFORMATION TAXONOMY
REBECCA YOUNG
CHOCOLATE BARSINFOSTUDIO 2008
INFORMATION TAXONOMY
REBECCA YOUNG
Chocolate Bar Brand
Company (who owns what/largest product line)
Chocolate wrapper’s main colour (what colours are used and why?)
Sugar /per 100g (what's bad for us)
Chocolate Type (what is the most popular chocolate type?)
Country ‘Made in’ (interesting to know, made in Australia or imported?)
Fat Total (what’s bad for us)
Brand Case Type (interesting to know, why different letter casing are chosen? What's popular, and for what reason?)
Main Ingredients/contents (what’s popular, different types of ingredients)
Identifiable (how are they distinguished? How popular?)
Characteristics
Links to:
Popularity/likeability of brandUnique brand/lookEffective advertising
‘Identifiable’ rating is based on a survey,conducted on the general public
Identifiable
Photos
Visualization
Relationship between: Fat total and Sugar total
PicnicS: 36.1gF: 33g
S= Sugars/100g F= Fat Total
Turkish DelightS: 55.5gF: 9.1g
Does low in fat = high in sugar? (& vice versa)Does it always occur in this linear fashion?
Analysis: majority are positioned in the centre
Visualization
Which brands are owned by who? / how identifiable they are
Analysis: What’s recognisable?KitKat, Cherry Ripe, Picnic, Flake, Cadbury diary milk series (fruit&nut)
• Based on shape/size/texture -> uniqueness/popularity
Research/sources
Source: Australian Convenience Store News ACNielsen Report 2004
[http://www.c-store.com.au/magazine/archive/2004/sept04_5.html]