Informing, persuading and enhancing reputation by owning science
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Spearheaded the joint R&D-product compliance task force that put pH Perfect® technology on the US fertiliser market
Developed efficacy reports1 that got pH Perfect registered in Calif. and Ore., paving the way for broader acceptance
1 Excerpts shown above are the title page and pages 1, 3, 8, 11 and 13 of the public, non-confidential efficacy report.
Led a team of scientists and communication professionals that published a white paper on pH2 to interest prospects
2 Shown above are all pages from the white paper on pH.
Developed a series of branded white papers and efficacy reports3 designed to serve as sales-funnel gateways
3 Excerpts shown above are random pages from the English versions of additional white papers and efficacy reports.
Translated the bulk of the white papers and efficacy reports into nine different languages4
4 Excerpts shown above are pages from white papers and efficacy reports in eight of the nine languages, excluding French.
Produced a cross-referential report5 on the current research into the possible therapeutic uses of cannabinoids
5 Excerpts shown above are pages 2, 3, 7, 9, 11, 13, 15 and 18.