6-1 Chapter 2 Information Systems For Competitive Advantage Robert Riordan, Carleton University.
Information Systems Today, 2/C/e ©2008 Pearson Education Canada 1-1 Chapter 1 Why Information...
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Transcript of Information Systems Today, 2/C/e ©2008 Pearson Education Canada 1-1 Chapter 1 Why Information...
Information Systems Today, 2/C/e ©2008 Pearson Education Canada1-1
Chapter 1
Why InformationSystems
Matter
www.pearsoned.ca/jessup
Robert Riordan, Carleton University
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Why Learn about Information Systems
2
Value of IS Knowledge in Different Careers
• Use IS more than any other non IS field_____________
• Access to funds• Where to invest ----Can be heavily analyticalFinance• Sales force automation SFA• Geographic IS CRM_____________
• HRM , payroll, benefitsHR• SCM• CAD/CAM_____________
• Intranets• Digital rights management systems
Media & Communications
1-3
Information Systems Today, 2/C/e ©2008 Pearson Education Canada4
What is a system?
Start a chip company
6
What is an Information System?• Combinations of _____________, software, and telecommunications
networks that people build and use to collect, create and distribute useful data, typically in _____________settings.
Input of______
Resources
Input of______
Resources
Processing ________
Processing ________
Output ofInformation
Products
Output ofInformation
Products
Control of System PerformanceControl of System Performance
Storage of Data ResourcesStorage of Data Resources
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Information Systems: Turn Data into Information
1-7
Data Information• Raw material• _________ information• Generally has no _______
Examples
• Processed material• _________ information• Data given ________
Individual time cards for factory workers entered into the payroll system
Department Labour Report, Project Status Report, Employee Payroll Checks
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
What are Computer Based Information Systems?
1-8
- A ____________of technical components - Built and used by ____________ to collect, create,
and distribute useful data - Used typically in ____________ settings but are
evolving for personal use
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
How Levi’s Got Its Jeans into Wal-Mart
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
High Flyers
• What existing information systems can you Identify?
• What additional information systems would be beneficial?
10
High Flyers
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
What is the Data component of the IS?
1-11
InformationSystems
InformationSystems
HardwareHardware TelecommunicationsTelecommunications
PeoplePeopleDataData
SoftwareSoftware
• The raw inputs for entry into ___________systems• ____________, processed and stored by an IS to support user information needs
• Provides basis for qualitative/quantitative _________
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Information Systems Components: Hardware
1-12
InformationSystems
InformationSystems
HardwareHardwareTelecommunicationsTelecommunications
PeoplePeopleDataData
SoftwareSoftware
• The ____________ components of information systems
• Hardware components include processors, input and output devices, and ____________ devices
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Information Systems Components: Software
1-13
InformationSystems
InformationSystems
HardwareHardware TelecommunicationsTelecommunications
PeoplePeopleDataData
SoftwareSoftware
• The ____________ that operate the information system• System software controls the hardware (e.g. Windows XP) • ____________ software allows users to perform specific
tasks to increase productivity (e.g. MS Word)
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Information Systems Components: Telecommunications
1-14
InformationSystems
InformationSystems
HardwareHardwareTelecommunicationsTelecommunications
PeoplePeopleDataData
SoftwareSoftware
• The communication mechanism of information systems• Allows two or more computers to communicate (Internet)• Utilizes standard protocols for IS communication
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Information Society Evolution
1-15
Agricultural Industrial
(Prior to 1890’s) (1890’s to 1960’s)
Informational
(1960’s to Present)
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Information Society Evolution: Terms and Issues
1-16
Knowledge Worker (Peter Drucker 1959)• ____________ s that create, modify and/or synthesize
information as a fundamental part of their job • They will require higher ____________ levels and received
higher compensation than workers in agriculture or manufacturing
• At least ____________ of all workers in Canada are knowledge workers
Knowledge Worker (Peter Drucker 1959)• ____________ s that create, modify and/or synthesize
information as a fundamental part of their job • They will require higher ____________ levels and received
higher compensation than workers in agriculture or manufacturing
• At least ____________ of all workers in Canada are knowledge workers
1960 2000
Knowledge Worker
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Information Society
1-17
New Economy (Wired Magazine - Late 1990s)• Similar to “knowledge society” but more ____________• Describes a society where people use their brains more
than their hands in their work and personal lives • Where ____________ s technology and other IT systems
will create ____________ competition for all products and services
• Other names: Digital Economy, Network Era, Internet Era
New Economy (Wired Magazine - Late 1990s)• Similar to “knowledge society” but more ____________• Describes a society where people use their brains more
than their hands in their work and personal lives • Where ____________ s technology and other IT systems
will create ____________ competition for all products and services
• Other names: Digital Economy, Network Era, Internet Era
1960 2000
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
The New Economy (NE): Societal Perspectives
1-18
Perspective 1: Sims –Taylor• The new economy creates risks for ____________• ____________ will be the first to be replaced by
automation with information technology
Perspective 1: Sims –Taylor• The new economy creates risks for ____________• ____________ will be the first to be replaced by
automation with information technology
Perspective 2: Rikfin• The over reliance on information technology has
caused society to act ____________• The result has been a loss of perspective
Perspective 2: Rikfin• The over reliance on information technology has
caused society to act ____________• The result has been a loss of perspective
Perspective 3: THE DIGITAL DIVIDE• Those with ____________ to information
technology have great ____________ over those that don’t
• IT access will further ____________ society
Perspective 3: THE DIGITAL DIVIDE• Those with ____________ to information
technology have great ____________ over those that don’t
• IT access will further ____________ society
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Executive Roles in Information Technology
1-19
CEOChief Executive
Officer
COOChief Operations
Officer
CFOChief Financial
Officer
CIOChief Information
Officer
• Manages Operations• Allocates Resources• Primary Consumer of IT
within the Organization
• Manages External Stakeholder Relationships
• Sets Strategic Direction• Defines High Level IT
Needs for the Future
• Manages Accounting & Finance• Forecasts Needs and Secures
Financial Resources• Allocates Budget for IT Expenditures
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Executive Roles in Information Technology
1-20
CEOChief Executive
Officer
COOChief Operations
Officer
CFOChief Financial
Officer
CIOChief Information
Officer
• Manages IT Organization and Operations• Forecasts IT Needs from Business Strategy• Sets Direction for IT Architecture and Organization• Plans, Designs and Delivers IT throughout the firm
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Three Distinct Competencies of IS Professionals
1-21
____________ Knowledge of hardware, software, networking, and security • Most IS professionals are not deep technical experts but
can direct/manage others with the required technical skills
____________ Knowledge of hardware, software, networking, and security • Most IS professionals are not deep technical experts but
can direct/manage others with the required technical skills
____________ Understand the nature of business including process,
management, social, and communication domains • Unique skills over those with only technical skills
____________ Understand the nature of business including process,
management, social, and communication domains • Unique skills over those with only technical skills
____________ Knowledge of approaches and methods, also possess
critical thinking and problem solving skills necessary to build and integrate large information systems
• Unique skills over those with only technical skills
____________ Knowledge of approaches and methods, also possess
critical thinking and problem solving skills necessary to build and integrate large information systems
• Unique skills over those with only technical skills
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
IS Impact on Organizations: New Opportunities
1-22
CRA creates a website and allows NETFILE
New Website
ActivateNETFILEImplementation Results
• ____________ ____________ in forms distribution, hotline support, data entry from access to info/materials on the website and NETFILE
• Allow for ____________ of resources to ____________ activities including conducting audits and resolving problems
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Levels of the Organization and Traditional Systems
1-23
• Management Information Systems
• Executive Information Systems
• Transaction Processing Systems
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Traditional Information System Functions
1-24
____________ Processing Systems
____________ Information Systems
____________ Information Systems
Decision SupportSystems
________ Systems
________ Area Information Systems
Process day-to-day business event data in an organization (Operational level)
Produce detailed information to help manage a firm or part of a firm (Managerial)
Provide very high-level, aggregate information to support decisions (Executive)
Provide analysis tools and databases to support quantitative decision making (Multiple)
Mimic human expert in a particular area and provide answers or advice (Operational)
Support the activities within a specific functional area of the firm (All)
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Other Information Systems - Not as Easy to Categorize
1-25
Office Automation System
____________ System
____________ Relationship Management
____________ Commerce
Enterprise ResourcePlanning _________
Support a wide range of predefined, daily work activities of individuals or groups (e.g. MS Word)
Enable people to communicate, collaborate, and coordinate with each other (e.g. email)
Support the interaction between the firm and its customers (e.g. sales force automation or call center technology)
Enable customers to buy goods and services from a firm’s website. (www.amazon.com)
Support and integrate all facets of the business (e.g. planning, manufacturing, sales, etc.)
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
IS Competitive Advantage Perspectives: Who is Right?
1-26
“________________________” - Carr 2003• As IT becomes more pervasive, technology
becomes more standardized and ubiquitous• The result is that the same technologies are
available to all competitors in an industry• This produces no competitive advantage
“The Engine that Drives Success: The Best Companies have the Models Because they Have the Best IT Strategies” - Lundberg 2004
• Companies with bad business models fail regardless of IT systems or other capabilities
• Companies with good business models use IT to execute successful business models and succeed
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Competitive Advantage: Dual Nature of Systems
1-27
IS gone wrong(DIA)
Strategic in Nature
Established Technology
Capable Suppliers
Structured Implementation
Capable IS Support
IS that works(FedEx)Evaluation Factors
No
No
FedEx Customer Website versus
Denver International Airport Baggage System
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
Organizational IT Roles
1-28
_________ IT Organization• Responsible for IT Planning• Coordinates implementations• Establishes organization’s IT
methods and standards
_________ Unit• Responsible for determining
IS business requirements • Supply budget and personal
resources for implementations
_________ Unit Support• Liaison between Central
IT and the Business Unit• Spends much time onsite
at the Business Unit• Reports to both orgs
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
The Future of Information Systems: Trends
1-29
_________ _________(Old School IS)• Large backlogs of user requests…very poor service• Arrogance and feeling of ownership and control of IT• Can’t do attitude…told users why they couldn’t do things• Resulted in a very poor relationship with users
__________________________ ____(New School IS)• IS is taking on an IT consulting role• “Service Mentality”…users are customers to be served• Proactively support and problem solve for their customers• Fundamentally believe that customers own the
technology
• Business managers became _________ savvy • Systems _________ and became easier to develop• Business organizations developed their own systems
THEN
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
IS Role in Change: Trends and Terms
1-30
_________ _________ _________ Reducing organizational headcount to meet the financial goals of the organization
• IS is viewed as the lever to provide the systems necessary to increase productivity
_________ _________ _________ Reducing organizational headcount to meet the financial goals of the organization
• IS is viewed as the lever to provide the systems necessary to increase productivity
_________ Transferring business functions outside the organization to increase service levels and/or reduce operating cost
• IS is not immune to this trend. Certain commodity IS technical jobs will be increasingly transferred overseas
• IS must find better methods to manage offshore work
_________ Transferring business functions outside the organization to increase service levels and/or reduce operating cost
• IS is not immune to this trend. Certain commodity IS technical jobs will be increasingly transferred overseas
• IS must find better methods to manage offshore work
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
The Future for IS
_________ for success include: continuous learning and growth, finding new ways to add value, flexibility, and developing unique skills
1-31
IS needs will continue to grow _________ developments advance
Although _________ will continue, there will be strong demand for IS professionals
There is a need for _________ that can speak the language of _________ and business and the _________ to manage projects and people
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
S1--Passwords & Password Etiquette
What makes a strong password •Make it ________8 or more characters in length•Do not use name, real name, or company name•No _________dictionary word in any language•Different from other _________you have used•Upper and lower case, numbers & Symbols•examples of good ones •Qw37>T1bb?at or 3B47qq<3>57b•Problem ____________________________________
33
Information Systems Today, 2/C/e ©2008 Pearson Education Canada
S1--Passwords & Password Etiquette cont.
One technique _________of each word of a memorable phrase•I was born in Lethbridge Alberta in 1980•__________________
•Better yet -- I was born before 12:00 in Lethbridge Alberta in 1980•__________________
•Once created, your password needs to be protected•Never _________ it down•Do not _________ with others, d_________ someone for theirs and never _________yours to someone else
•Swap chairs, don’t let someone else_________for you•___________________________, when others typing
34