02. Business Measurement Systems: Information Relevance Pertemuan 03-04
Information and data relevance to business
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Information and Data - Relevance to Business
Prepared by Sharath Bhujani Oracle India
IASA India
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Agenda IASA India
•Evolution: Long Story Short •Data Warehouse: Terms & Concepts •Architecture Overview •OLTP Vs Data Warehouse •Data Modeling •Data Warehouse Challenges
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Data Warehousing - Evolution
• Terms, dimensions, and facts were developed way back in 1960s. • The concept of data warehousing dates back to the late 1980s. • Using operational data for decision making became a necessity. • Access to valuable information in the quickest possible time was
key to success. • There was a need for an architectural framework to move data
from operational systems to a decision support environment. • Forefathers: Bill Inmon and Ralph Kimball
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Data Warehouse: Definition
“A data warehouse is a subject-oriented, integrated, nonvolatile, and time-variant collection of data in support of management’s decisions.”
— W.H. Inmon
“An enterprise-structured repository of subject-oriented, time-variant, historical data used for information retrieval and decision support. The data warehouse stores atomic and summary data.”
— Oracle’s definition of a data warehouse
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Data Warehouse: Terms & Concepts
• Fact • Dimension • Data Mart • Conformed Dimension
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Architecture Overview
Metadata repository
Source systems
Staging area
Presentation area
Access tools
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OLTP Database vs Data Warehouse
OLTP Database Data Warehouse
Transactional data (current) Data analysis (historical)
Stores detailed data Stores summarized data
Data is dynamic (insert, update) Data is largely static (no updates)
Transactions are repetitive Ad hoc reporting
Application-oriented design Subject-oriented design
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Data Warehouse Challenges
• Changing business needs vs changing IT infrastructure • Dealing with unstructured data
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Agenda IASA India
•Data Warehousing & Big Data •Big Data Information Architecture •Oracle Integrated Hardware & Software Solution •Change / Evolution
Big Data
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Data Warehousing and Big Data
• What is Big Data? • Big Data characteristics: Volume, Velocity, Variety. • Big data and data warehousing share the same basic goals. • Type of data: big data Vs data warehouse • Bringing Big Data into Enterprise Data Warehouse.
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Enterprise Unstructured Data Growth
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Traditional Information Architecture Approach
Big Data Information Architecture Approach
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Data Modeling – Structured Vs Unstructured
Dimensional Modeling - Star Schema
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Data Modeling – Structured Vs Unstructured
Key Value ID 172
Name Sony LED TV WXYZ Category 1 TV Category 2 LED TV Model WXYZ Make Sony
A row from ‘Product’ table ID Name Category 1 Category 2 Model Make
172 Sony LED TV WXYZ TV LED TV WXYZ Sony
Dimensional Modeling - Star Schema
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Oracle’s Integrated Hardware & Software Solution
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Oracle Engineered Systems
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Oracle Integrated Software Solution
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Oracle Big Data Appliance With the recent introduction of Oracle Big Data Appliance, Oracle became one of the first vendor to offer a complete and integrated engineered solution to address the full spectrum of enterprise big data requirements. Oracle’s Big Data strategy: Evolve your current enterprise data architecture to incorporate big data and deliver business value.
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Change / Evolution
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Analyzing Data - New Possibilities
Traditional Data Sources – Reporting
New Data Sources - Predicting
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How Big Data Can Bring Chance: Insurance Domain
Acquire: • Driving habits, breaking pattern, average driving distance etc.
Organize: • Derive information on your driving habits, breaking pattern
etc.
Analyze: • Analyze derived data with other information such as traffic
conditions & your profile data. Perform risk analysis etc.
Decide: • Decide on the premium i.e. you can have a personalized
insurance plan.
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Thank you
• Evolution: Long story short • Data Warehouse Architecture • OLTP Vs Data Warehouse • Data Warehouse Challenges • Big Data Information Architecture • Tools for Big Data • Change / Evolution
Conclusion