with @AVV

Relevance, Value & Business at the Speed

of Social

#CBoCSocial

Oh How Times Have Changed...

TELL THEM

TELL THEM AGAIN

TELL THEM WHAT YOU TOLD THEMWorst Advice EVER!

@AVV #CBoCSocial

Business at the Speed of SocialAverage life of a tweet - 24 Minutes

4.75 billion pieces of content shared daily on Facebook

Every minute:

- Facebook users share nearly 2.5 million pieces of content.

- Twitter users tweet nearly 300,000 times.

- Instagram users post nearly 220,000 new photos.

- YouTube users upload 72 hours of new video content.

Apple users download nearly 50,000 apps.@AVV #CBoCSocial

Leading with ValueValue @ Every Click

Skill over Shill 100% of the time@AVV #CBoCSocial

The Numbers Game & Perpetuating a Myth

“Follow the leader”“Build a bigger army”“Strength in numbers”“More is better”“He who dies with the most toys wins…”

High numbers are a status symbol &

measure of success.

@AVV #CBoCSocial

Leaders Build Communities not Followings

100 engaged and loyal prospects, customers, partners or community members is better than 10000000000000000000000000 people who don’t care.

The “Circle of Trust”

People who know you will like you.

People who trust you, will do

business with you.

People who know you.

The general public

People who Trust you.

X

X

X

@AVV #CBoCSocial

Create & Empower Your Community

Don’t ASS U ME your Community Knows How to Support You

Invite ambassadors to help spread the word

Empower influencers to ...INFLUENCE

Provide tools, messaging and guidance

Recognize & reward contributors

@AVV #CBoCSocial

Your Ideal CommunityYour Ideal Community

- Who are your peeps? - Get clear on who you serve (hint: everyone is not the answer)- Provide value to that group 100% of the time- Like attracts like.

Homework:

Create your primary & secondary ideal community member personas

@AVV #CBoCSocial

Attract Engage Inform Convert / Invite

- Consistent social presence

- Profile info is designed to attract your ideal persona

- Follow ideal personas

- Relevant, open ended questions.

- Communications designed to provoke positive discussion

- Thank & acknowledge

- Follow up & follow through

- Relevant, timely articles.

- Information from reputable sources

- Stats, Infographics, photos.

- Breaking news, announcements.

- Attend- Share- Sign up- Try- Buy- Review- Weigh in

Build Your Community

Real-time HUMAN

Interaction

Be a Trusted Source

Call to Action / Invitation

@AVV #CBoCSocial

Social Listening & Observation Posts

Listen for:- Market needs / pain- Trends (technology &

industry)- Special requests- “Delight the

Community” opportunities

Observe for:- Influencers- New players- Tactics that work / &

don’t- Competitor success

& #fails

@AVV #CBoCSocial

Seek Opportunities to Amplify your Voice

- Thought Leadership

- Partnerships- Support- + more!

Newsjacking (not for the faint of heart)The process of leveraging trending news to elevate your brand message.

@AVV #CBoCSocial

The Art of NewsJackingit can go very wrong…

terribly wrong…

@AVV #CBoCSocial

The Art of NewsJackingit can go very right….

Power Outage @ Superbowl 2013

15,880 Retweets

6,200 Favourites

Unplanned, Organic, Opportunistic

Carpe Diem!

Fixing a Social #FailRespondOwnAcknowledgeReport Back

@AVV #CBoCSocial

WANT TO STAY RELEVANT AT THE SPEED OF SOCI@L?

Attract the RIGHT people

Be HUMANBe a

Trusted & Reliable Source

Extend the Invitation

DO THE WORK!

Thank youAsk me Anything!

Let’s Connect!@AVV