Infographic design thinking: business vs tech channel truth, michael nowarra

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Transcript of Infographic design thinking: business vs tech channel truth, michael nowarra

Page 1: Infographic design thinking: business vs tech channel truth, michael nowarra

TheBrainwareSeries:DesignThinkingInTheChannel:DifferentPerspec6ve–NewInsights– Be;erSolu6ons–Re-inventedChannel

©MichaelNowarra,TheAllianceBlissConcept,2017

TechnologyorBusinessChannel?

AndtheChannelis–ABusinessChannel!WithProfoundEffectsonISV´sChannelPolicyandOrganisaLon.

ISVperspecLve

PARTNERperspecLve

BUSINESSfocusTECHNOLOGYfocus

...Mismatch...Misunderstanding

...FricLonLoss...Conflict...Halt...Agony

ContradictoryperspecLvesresultin...

It´sabout:-Technology-Products

-Func8on&Features

It´sabout:-BusinessAspects-BusinessValue

-People,Interests&Emo8ons

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