Infographic: A Marketer's Road Map

In 2014, 69% of CMOs recognized the need to align with IT versus 56% in 2012 — Source: Accenture APRIL 2015: MARKETING INVESTMENTS By Judith Aquino and Lorri Cosentino A Marketer’s Customer experience has become the new battleground as marketers look for more ways to differentiate their products and services. And companies have a slew of tools and platforms to choose from to provide engaging experiences. Here’s a quick look at the areas where marketers are expected to make increasing investments to engage consumers. Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014 — Source: Carat 89% of marketers expect to compete primarily on the basis of customer experience by 2016 — Source: Gartner U.S. advertisers' spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending — Source: Forrester The spending increase on mobile ads is expected to level off, dropping from a 72% uptick in 2014 to 45% in 2015, and 36% the following year — Source: Magna Global

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Transcript of Infographic: A Marketer's Road Map

Page 1: Infographic: A Marketer's Road Map

In 2014, 69% of CMOs recognized the need to alignwith IT versus 56%in 2012 — Source: Accenture

APRIL 2015: MARKETING INVESTMENTS

By Judith Aquino and Lorri Cosentino

A Marketer’s

Customer experience has become the new battleground as marketers look for more ways

to differentiate their products and services. And companies have a slew of tools and

platforms to choose from to provide engaging experiences. Here’s a quick look at the areas

where marketers are expected to make increasing investments to engage consumers.

Marketers are expected to spend $540billion globally on advertising this year, a

4.6% increase over 2014 — Source: Carat

89% of marketers expect to compete primarily on the basis of customer experience by 2016 — Source: Gartner

U.S. advertisers' spending on digital advertising will overtake TV in 2016 and hit $103 billion in2019 to represent 36% of all adspending — Source: Forrester

The spending increase on mobile ads is expected to level off, dropping from a 72% uptick in 2014 to 45% in 2015, and 36% the following year — Source: Magna Global

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