II-SDV 2013 Finding Stories and Telling Stories: Two Sides of Data Visualization
Influencer marketing: Telling both sides to the story
43
INFLUENCER MARKETING: TELLING BOTH SIDES OF THE STORY
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Transcript of Influencer marketing: Telling both sides to the story
INFLUENCER MARKETING:
TELLING BOTH SIDES OF THE STORY
1. INFLUENCERS VS AMBASSADOR
2. WHY INFLUENCERS?
3. FAKE FOLLOWERS
4. MICRO INFLUENCERS
5. HOW TO FIND THEM
6. HOW TO BUILD A STORY
7. SHOULD I PAY INFLUENCERS?
INFLUENCERS VS AMBASSADOR
INFLUENCER
AMBASSADOR
INFLUENCER
AMBASSADOR
ESTABLISHED
CLIENT
INFLUENCER
AMBASSADOR
ESTABLISHED
CLIENT
(UGC)
WHY WORK WITH INFLUENCERS?
AUTHENTIC CONTENT
AUTHENTIC CONTENT
TARGET AUDIENCE
AUTHENTIC CONTENT
TARGET AUDIENCE
CHEAP
AUTHENTIC CONTENT
TARGET AUDIENCE
CHEAP
EFFECTIVE
AUTHENTIC CONTENT
TARGET AUDIENCE
CHEAP
EFFECTIVE
CREATIVE & ORIGINAL
FAKE FOLLOWERS
FAKE FOLLOWERS
SERIOUS ISSUE FOR AUTHENTIC INFLUENCERS
HOW TO SEE IF YOUR INFLUENCER HAS FAKE FOLLOWERS
1. LOOK AT THE ACCOUNTS THE INFLUENCER IS FOLLOWING
1. LOOK AT THE ACCOUNTS THE INFLUENCER IS FOLLOWING
2. CHECK LIKES AND COMMENTS
1. LOOK AT THE ACCOUNTS THE INFLUENCER IS FOLLOWING
2. CHECK LIKES AND COMMENTS
3. LEARN HOW TO USE “SOCIAL BLADE”
1. LOOK AT THE ACCOUNTS THE INFLUENCER IS FOLLOWING
2. CHECK LIKES AND COMMENTS
3. LEARN HOW TO USE “SOCIAL BLADE”
4. CHECK WHO IS FOLLOWING THEM
SOURCE:
MAGAZINE BY
BLOGGERShttp://in-fluencemagazine.be/
HOW TO GET RID OF THIS TREND OF BUYING FOLLOWERS
HOW TO GET RID OF THIS TREND OF BUYING FOLLOWERS
FAVOUR MICRO-INFLUENCERS AND LOOK AT THEIR ENGAGEMENT RATE
HOW TO GET RID OF THIS TREND OF BUYING FOLLOWERS
FAVOUR MICRO-INFLUENCERS AND LOOK AT THEIR ENGAGEMENT RATE
ENGAGEMENT > REACH
WHAT IS THE ADVANTAGE OF MICRO INFLUENCERS?
WHAT IS THE ADVANTAGE OF MICRO INFLUENCERS?
MORE FOR LESS, CREATIVE, MORE APPRECIATIVE, NOT OVERLOADED WITH BRAND COLLABS
LARGE INFLUENCERS HAVE AROUND 2,4% ER WHILE MICRO INFLUENCERS HAVE AROUND
HOW TO FIND INFLUENCERS
HOW TO FIND INFLUENCERS
BY HAND :)
HOW TO BUILD A STORY WITH INFLUENCERS
HOW TO BUILD A STORY WITH INFLUENCERS
A BRAND SUPPORTS THE ONLINE STORY OF THE INFLUENCER
MATCH THE AUDIENCE
IS YOUR BRAND’S TOV RELEVANT TO THEIR TOV?
CREATE A HUMAN RELATIONSHIP ❤️
WORKING WITH YOUNG INFLUENCERS?
BE PREPARED TO BABYSIT 😊
WORKING WITH YOUNG INFLUENCERS?
BE PREPARED TO BABYSIT 😊
AND MAKE SURE YOU GET AN OK FROM THEIR PARENTS FOR LONGER COLLABORATIONS (
SHOULD I PAY INFLUENCERS OR BLOGGERS?
YES, BUT IT DOES NOT ALWAYS HAVE TO BE MONEY
HANDS-OFF APPROACH
DELIVER A BRIEF
ALLOW THEM TO COMMUNICATE WITH THEIR AUDIENCE AS USUAL
QUESTIONS?
