MEGATRENDS

InfluencersMEGA

TRENDS

Global Org

Maven US: Atlanta, LAMavenHQ : Toronto, CanadaMaven Europe: France, AmsterdamMaven Asia Pacific: SingaporeMaven South America: SoonMaven NY: Soon

POPULATION: 7B

In Developing countries 50% of the population is under 25

World’s largest distribution channel

INTERNET: 2B

SOCIAL MEDIA: 1B CONNECTED

TRANSLATING TO OVER 700M POTENTIAL CONNECTIONS.

AGES UNDER 25 WORK IN SOCIAL MEDIA AGES OVER 25 COMMUNICATE IN SOCIAL MEDIA.

LARGEST COMMUNITY OF TRACKABLE DIGITAL RELATIONSHIP IN HISTORY.

COCA-COLA HAS 37M LIKES,

Digital

Relationships

0:00 2:00 3:00 4:00

9

53 55

95

22 20

45

55

ANALYTICS & DATA = SUCCESS

BLOGGER CONVERSION RATE

EMAIL CONVERSION RATE

THE #1 DETERMINANT OF SUCCESS OVER THE PAST 10 YEARS WAS HOW COMPANIES USED DATA TO PREDICT OUTCOMES

IN A SAMPLING OF TOP VENTURE CAP’S:

MARKETING CHANNEL METRICS

TRADITIONAL VS DIGITAL WEALTH TRANSFER

2008

+/- $15 TRILLION DOWNTURN1 TO 1 INTERACTIONS

FACEBOOK: 950M USERS1 TO 200+ INTERACTIONS

= 16T CONNECTIONS

$50B FACEBOOK, $10B LINKED-IN

1 TO MANY

BUILDING A SOCIAL ECOSYSTEM1. MavenSocial is empowering the “Social

Ecosystem” with tools designed to identify the 20% of influencers that impact 80% of opinion.

2. Understanding “Earned/Owned/Paid” and how they impact the brand.

3. Measuring Brand Engagement are the keys to the “Social Ecosystem”.

2. A SocialCRM facilitates by capturing digital conversations & engagement into one Social CRM ecosystem powering valuable product brands.

Purchase  Modelling

Consumer Segmentation

Strategy for Engagement

Personalized Messaging

Social Context

eMailPersonal Landing PagesSocial EngagementDynamic OffersBehavioural TargetingLoyalty Marketing{

Internal/External  API’s  &  Data

Brand Influence Score

Demographics

Segmented:Earned/Paid/Owned

Responses to

Messaging

Social Profile

THE INFLUENCER IN A SOCIAL CRM

SOCIAL CRM

Pers

onal

ized

Mar

ketin

g M

essa

ge

Landing Pages

Direct Mail/eMail

Twitter

SCRM is collecting customer data

with Social Context

CRM is collecting customer data & targeting

specific customers.

Customers share their

experiences with millions online.

Company’s contact customers directly.

Customers expect brands to respond quickly on their

preferred platform.

Customer service operates with hrs, dictated

by company.

Social Customer Interacts with companies DifferentlySocial CRM is the response to this phenomenon.

Customers converse &

engage; 1-2+ Engagement

SocialCRM

Marke

ting Sales

Feed

back

Service & Support

Direct Marketing

& Advertising Engage 1-1

Traditional CRM

Marke

ting

Sales

Feed

back

Service & Support

Not sales driven, conversation driven

Consumers are empowered we respond

MAVEN ENGAGEMENT

MAVEN SOCIAL LEVERAGES;

INTERNET DISTRIBUTION

SOCIAL MEDIA TO SHARE MESSAGING PEER TO PEER

DATA/ANALYTICS TO UNDERSTAND ECONOMIC IMPACT (ROI) OF MARKETING CAMPAIGNS

INFLUENCE DATA TO DETERMINE THE IMPACT OF MAVENS ON YOUR BRAND BRAND

CASE STUDYMAJOR TELCO

CAMPAIGN WORKFLOW

Telco Telco Telco

COST PER OPT-IN

Channel Visitor Opt-inConversion(Visitor to

Opt-in)Cost Per Opt-in

Earned 6,516 1,037 16% $11.57Owned 3,419 530 16% $64.15Paid 3,176 55 2% $145.45Total 13,111 1,567 12%

Typical rates are between 10%-20%, rates above 15% are above avg.

Paid Fees: Bloggers $12k, Paid Ads $8k, Bill Inserts $34k

*Note: Based on Opt-ins

Strangers

Paid3%

Google, Facebook,

Network Ads

Customers

Owned33%

Direct Mail Inserts

Referrals/Fans

Earned64%

Influencers, Bloggers, Sharing and other Organic opt-ins

March 1 First Period Second Period Third Period May 160

409

777

9671037

0

37

3737 55

0

217

471518 530

Owned Media

Paid Media

Earned Media

Earned Media

We Leveraged Owned Media to drive Earned

Media with the help of influencers

*Note: Based on Opt-ins

Projected$30,052

Revenues Earned Media

Projected$15,360

Revenues Owned Media

INFLUENCER: OVERVIEW

13% (202) OF OPT-INS CAME FROM TOP 20

Influencer Score: 66

Brand Impact: 20 (50%)Brand Engagement: 32 (80%)Followers: 14 (70%)

Kevin Linkie: Male, Oshawa, Beauty, Social Media, Social, 35-44

Viral Impact

MAVENSCORE: SOCIAL CRM

SENTIMENT SCANTotal reach of 10,557

Telco  Brand  has  no  Pla<orm  or  voice  on  

Social  Media

Scan over TorontoKeywords: home security, home automation, ip home security

jamilkhoja2%

WolfPJW2%CDICanada

3%assetcomputer1%

lyndonJJ13%

Moldtoronto1%

jldavid50%

jpnKevin_T10%

PinkDoveMultime1%

Drefresh1%

BCAgroup15%

HydroMobility1%

CONTENT SCANTotal reach of 10,557

ATT99

CDA1

Total reach of 10,557Competitor Content comes up

99% of the timeKeywords: home security, home automation, ip home security

Scan over Toronto

Telco  Brand  has    li@le  content  on  Social  Media

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