148,000,000Predictions Per Month
“We don’t need more cloud. We don’t need more mobile. We don’t need more social. We need more
data science.”
Marc Benioff Chairman & CEOSalesforce
Source: Fortune, January 22, 2015
$242 MillionInvested in B2B Predictive Marketing in the Last Year
What is the Future of Predictive?
Lat. 37.7Long. 122.4
Level 1
Pinpoint Your Location
Lat. 37.7Long: 122.4
Level 1
Predictive Scoring
Fit Score: 89Behavior: 64
Level 1
PlatformFit Score: 89Behavior: 64
Level 2
Turn-by-TurnDirections
Level 2
Proven Playbooks
Level 2
Applications
Filtering
Prioritization
Net-New
Nurture
Campaigns
Vik SinghCo-Founder and CEO
Level 1: Predictive Scoring
Level 2: Proven PlaybooksFit Score: 89Behavior: 64
What is Level 3?
Level 3
Intelligent Recommendations
Introducing
Infer Prospect Management
Prospect Management IncludesIntelligent
RecommendationsDynamic Profiles
Next Best Action
Madison
Visits Page Views
Exit Pages Conversions
Madison
Prospects Campaigns
Clicks Form Fills
Madison
Contacts Activities
Campaigns Opportunities
Madison
Firmographic Technology
Web Crawl Social Posts
Madison
Tickets Solutions
SLAs Surveys
Segments Personas States
Fit Score
Industry
Company Size
GeographyJob Title
Seniority
Interests
Buyer's Stage
Application Usage
Sales Engagement
Behavior Score
ProfilesAll Your Data In One Place
Activity
Synchronize on a Standard Strategy and Vocab
Assign Tasks
Synchronize Tags
TriggerEmails
PersonalizeAdvertising
FindNet-New
Turn Insight Into Action
Infer Prospect Management
The Brains of Your Operation
Infer Prospect Management
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Available to Customers + Select Prospects
November 4, 2015
Generally Available
Q1 2016
With Predictive Models
Stand-Alone Platform
Prospect Management
Prospect ManagementPredictive Platform
UnlimitedEdition
Actions & Effort Analysis
Intelligent Recommendations
Profile Management
Fit Model
✓ ✓ ✓✓ ✓✓ ✓
Behavioral Model
✓
✓✓✓ ✓ [+]
✓ [+]
Prospect Management Platform Intelligent
RecommendationsDynamic Profiles
Next Best Action