Industry Chat: Tech - Students · 2019-12-13 · Speak Fluent Tech: Recent Trends Increasingly...

Industry Chat: TechAugust 30, 2018

Dr. Samuel Jones

MBA CareerManagement

Tech is Transforming the World

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MBA Career Management

Agenda


Working with MBACM

Tech IndustryIntroductory Overview TrendsCompany Relationships Functions, Roles and Internships Career PathwaysIs Tech for You?

Hiring DataOffers, Timing, Compensation and SponsorshipCareer Switching

The Job SearchRecruiting Strategy and TimelineFocus Group Advice from SYs and EmployersProfessional Clubs / Research Centers / Semester in San FranciscoMBACM ResourcesNext Steps

Q & A

MBA Career Management Tech Team

Career Advice

• Self-assessment & decision making

• Industry Insight

• Networking

• Resumes, Cover Letter & Interview Prep

Corporate Relationships

• Develop employer outreach strategy with RRM

Programming

• Develop programs for students interested in tech

SAM JONES, SUE SLADENAND ESTHER CRUZCAREER ADVISORS

Corporate Relationships

• Strategize best recruiting approach for variety of employers

• Co-manage employer relationships with Career Advisor

• Manage recruiting events

Student Support

• Assist students with logistics of on-campus interview process, job board postings, etc.

ERICA MARKSRELATIONSHIP MANAGER

Collaborate with professional clubs and research centers: Tech Club, Data & Analytics Club, Wharton Customer Analytics Initiative (WCAI).


Case Example: How Can We Help?

Outreach

Relationships

Insights

EIS/Postings

Interviews

Internships


We Interned @ LinkedIn on a Marketing Team

Download


Job Search Competencies


Self-Assessment and Clarifying Goals

Process Management

Industry and Company

Research

Resume Writing

Personal Brand and Pitch

Cover Letter Writing and Email Outreach

Building a Target List

Networking

Interviewing

Offer Management

On-the-Job Success

Master the Competencies to Master Your Job Search

Industry Overview

Tech Industry Subsectors

Internet Search/Ad

Social Gaming


Software

Hardware

Big Tech(POST-IPO)

Telecom

eCommerce

Startups

Media

Healthcare

IB

Consulting

VC

Key: Tech Team | Other Teams

Speak Fluent Tech: Recent Trends

Increasingly positive about MBAs

Analytics = MBAs w/strong data skills

Internet Advertising Spend 2017 = $88B (+21%)

Viewing mobile video 10-min./day (2013) v. 30-min/day (2018)

Machine Learning Word Accuracy 95%

Customer Lifetime Value (LTV) = importance rising

Data-Drive Personalization

Data privacy concerns by individuals and regulators

Generation Z (1-20 yrs.) – “iGen”

3.6B Internet Users @ >50% of Population (2018)

CompanyCulture


Trends

Users to watch

Keeping Up with Trends…


Tech Crunch – The go-to blog about Technology

Silicon Alley Insider (Business Insider) – Tech blog with business perspective

Re/code – Tech news, reviews, and analysis

Mary Meeker’s Internet Trends 2017 – “State of the union” for the internet

Learn Educate Discover – podcast by Wharton alum

Note: Many sites offer a daily digest of headlines that will be emailed to you.

Tech Companies


MBA Roles in TechBusiness

Development

Corporate Development

Product Management

Strategy


Responsibilities: Partnerships– identify new partners , negotiate deals; expand relationships with current partners

Potential Titles: Strategic Partnerships, Corp. Dev., Strategic Partner Management, Partnership Sales

Responsibilities: Strategic Planning at the corporate or business unit level; understand and frame businessproblems

Potential Titles: Corporate Strategy, Strategic Initiatives,Strategic Planning & Analysis, Business Ops, StrategyManager

Responsibilities: Product Roadmap: requirements & features; work cross-functionally with engineers,marketing and salesPotential Titles are consistent; requirements for the job are not; Product Marketing Manager

Responsibilities: M&A – identify target acquisitions or investments; oversee deals

Potential Titles: Business Development, Corporate Strategy

MBA Roles in Tech

Marketing

Analytics • Responsibilities: generate insights, predict, analyze• Potential Titles: Data Scientist, PeopleAnalytics

Responsibilities: Link the product to the market ; evangelizethe products, identify competitive position, narrative and analytics

Potential Titles: Marketing Manager, Product MarketingMgr.

OperationsResponsibilities: Support procurement, manufacturing, fulfillment, and other logistics for product lines

Potential Titles: WW Operations, Sales Operations, Pathways Operations, Sales & Operations

SalesResponsibilities: Drive sales campaigns, develop product solutions for clientsPotential Titles: Account Manager, Lead Enterprise Geographic Online (Google Maps), Sales & Marketing, PartnerSales-Often organized by SMB, Enterprise; or EU, NortheastRegion

Other


• Corporate Finance• Leadership Development Programs – Activision, Amazon,

Box

Sample Tech Internships

Product Manager, Amazon MomCollaborated with development team and UX designers design the customer experience, identify and test key product features and develop business and technical requirements

Retail MBA Intern, Mobile CommerceLed market research initiative analyzing current usage of digital signs in Apple stores including competitive market analysis

Graduate Intern, Large Customer Sales – Education VerticalDevised a unified strategy for the Education Sales teams to spur adoption of Attribution, a more advanced method of online marketing


Career PathwaysBig Tech VC Big Tech Big TechStartup Big TechFounder

Christian Hernandez WG03

White Star CapitalManaging Partner

Facebook2009- 2013

Google2006-2009

Microsoft2003-2006

Helen Chiang WG05

MicrosoftGM, Minecraft

Microsoft Sr. Director 2012-2016

MicrosoftChief of Staff, Studios2011-2012

Archana Ravichandran WG08

MedalliaSr. Director, PartnerSolutions

Google2008 - 2015

Russ Laraway WG05

QuatricsVP, People

Candor (founder)2016-2018

Twitter2012 – 2016

Google2005 – 2012


Wharton MBA Alumni Survey 2017:Industry Changes

Industry Change from 1st to 2nd Place of Employment

1st Place of Employment

2nd Place of EmploymentConsulting & Professional

Servicesn=718

Consumer Goods/Retail

n=452Financen=1773

Healthcaren=413

Manufacturingn=312

Media & Entertainment

n=192Real Estate

n=242

Social Impact/Public

Sectorn=162

Technology & Telecoms

n=752Othern=742

Consulting & Professional Servicesn=1,293

345 124 221 79 66 46 14 41 180 128

(27%) (10%) (17%) (6%) (5%) (4%) (1%) (3%) (14%) (10%)

Consumer Goods/Retailn=388

48 186 22 6 18 13 7 9 26 30

(12%) (48%) (6%) (2%) (5%) (3%) (2%) (2%) (7%) (8%)

Financen=1,913

103 52 1,318 36 45 27 42 25 106 119(5%) (3%) (69%) (2%) (2%) (1%) (2%) (1%) (6%) (6%)

Healthcaren=317

20 4 17 227 8 1 1 8 13 18(6%) (1%) (5%) (72%) (3%) (0%) (0%) (3%) (4%) (6%)

Manufacturingn=294

37 20 27 14 123 1 7 4 20 36(13%) (7%) (9%) (5%) (42%) (0%) (2%) (1%) (7%) (12%)

Media & Entertainmentn=126

9 3 11 0 1 69 1 2 14 8

(7%) (2%) (9%) (0%) (1%) (55%) (1%) (2%) (11%) (6%)Real Estaten=193

8 2 20 3 2 1 136 2 9 5(4%) (1%) (10%) (2%) (1%) (1%) (70%) (1%) (5%) (3%)

Social Impact/Public Sectorn=103

12 1 18 4 0 1 3 46 4 10

(12%) (1%) (17%) (4%) (0%) (1%) (3%) (45%) (4%) (10%)

Technology & Telecomsn=561

56 15 48 22 16 10 5 7 336 28

(10%) (3%) (9%) (4%) (3%) (2%) (1%) (1%) (60%) (5%)

Othern=656

68 33 53 18 29 12 19 12 35 341(10%) (5%) (8%) (3%) (4%) (2%) (3%) (2%) (5%) (52%)


Is Tech For YOU?

SKILLS

• Product Road Maps

• Marketing

• M&A

• Biz Dev. / Sales

• Strategy

• Analytics

• Communication

• Able to read code

EXPERIENCEs

• Work with engineers

• Launched a product

• Customers

SKILLS AND EXPERIENCE

• Passion for Tech

• Comfortable with ambiguity

• “Smart”

• Know tech trends

• Influence w/o title

CULTURE

• More established

companies work 9am

– 6pm

• Are often provided

with meals, laundry

service, and

transportation

• Expectation that you

will log back on after

dinner

WORK/LIFE

Q&A with Google Staffing:http://www.youtube.com/watch?v=EOO79pNZBXc


Is Tech For YOU?

Passion for tech

CULTURE


Is Tech For YOU?

Comfortable with ambiguity

CULTURE


Sept. 19 Apr. 20

Is Tech for YOU?

CULTURE


Email about hiring plans

Open job application

Career Leader Tech Profile


CareerLeader Section Higher Results

Interests • Application of Technology• Creative Production

Career-Match• Info. Syst. Management• Marketing• Management of New Prod.• Project Management

Hiring Overview and Data

Two Strategies

MATURE – Be ready for when an opportunity is available.

• Structure and process• “Formal” Events• Stand out from the crowd

• On-Campus interviews• Heavy fall/winter recruiting

ENTERPRISE – Be ready if an opportunity becomes available.

• Unstructured• Multiple types of events• Build and leverage your

network

• Pitch solutions and make opportunities

• Year-round recruiting


How Companies Recruit in Tech

High

Mature / Structured

LowEnterprise /

Unstructured

Level of Wharton MBA Engagement

Company Recruiting Approach


Allocating Your Time Mature Enterprise

TIME


Timeline

Enterprise Recruiting Period

Focu

sed

Rec

ruiti

ng P

erio

dMature

Enterprise

Aug Sept Oct Nov Dec Jan Feb Mar Apr May

Job Search Competencies• Self-Assessment and Clarifying Goals • Industry & Company Research• Building a Target List• Resume Writing• Personal Brand and Pitch• Cover Letter Writing• Networking• Interviewing• Offer Management


Accepted Internship Offers

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

16.00

18.00

2010 2011 2012 2013 2014 2015 2016 2017 2018

% of all accepted offers


Timing of Tech Offers *Preliminary data as of 8/15/18

0

10

20

30

40

50

60

Intern WG19

Full‐Time WG18


PRE‐MBA OFFER JANUARY FEBRUARY MARCH APRIL MAY

Sample Intern Offer Timing

Big Tech + Start-up Internships:(158 offers ) / (62 Companies)


50% of Tech offers came from 5 Companies

0

5

10

15

20

25

30

Amazon

Goo

gle, Inc.

Microsoft Corpo

ratio

nFacebo

okPayPal

Activ

ision

Blizzard

Electron

ic Arts, Inc.

DocuSign

Linked

InSamsung

Electronics…

Adob

e System

s, Inc.

Airbnb

Cisco System

s, Inc.

Consen

Sys

IBM

Magic Leap

Ripp

leSquare

Twilio

Abra

Afresh Techn

ologies

Argo

AI

Arriv

o Co

rporation

Canvas Techn

ology

Carbon

Black

Carta

Chippe

rCircle (C

ircle Internet…

Civitas L

earning

Clarivate An

alytics

Cruise Autom

ation

Crun

chbase

eBay, Inc.

Fund

That F

lipGen

esisA

IGlassdo

orJuvo

Med

allia

Oath (Yahoo

, AOL)

Okta

Orie

nte

Payone

erPH

RASE Health

Pluralsig

htProo

fpoint, Inc.

Protocol Labs

Qualtrics

Quo

voSamsara

Sono

sStrip

eThum

btack

T‐Mob

ileUnity Techn

ologies

Upstart

VMware

Waycare

Wayfair

Wealth

fron

tWeedm

aps

Xertica

Zillow.com

Tech Internships by the NumbersOffers: 128 students held 158 offers

Distribution: offers are well distributed among many students

Top Hirers: Companies making the most offers (n=83)

# offers in hand # Students1 1052 173 54 1

Company # offersAmazon 25Google 25

Microsoft 9Facebook 8

PayPal 6Activision/Blizzard 5

Electronic Arts 5

Status #Accept 106Decline 18

Unknown 34

Lots of jobs


Lots of students get jobs

Companies hiring lots

ofstudents

106 TotalAccepted Offers

• 102 in US• 4 Globally:

• Ireland• Israel• Japan• Peru

102 AcceptedUS Offers

• 37% went to international students (n= 38)

38 Accepted Offers went to international

Students In US• 29 Offers = Post-IPO tech• 9 Offers = Pre-IPO tech

International Student Tech Placement (WG19 Interns)

KEY TAKEWAYS• Tech offers a lot of sponsorship in the US• International students can be sponsored by start ups• Tech companies outside the US often pay local

salaries• Global roles tend to be more sales and account

managers


AirbnbAmazonArrivo CorporationCanvas TechnologyCisco Systems, Inc.ConsenSysCruise AutomationDocuSigneBay, Inc.Electronic Arts, Inc.Google, Inc.LinkedInMagic LeapMicrosoft CorporationPayPalRippleSamsaraSquareTwilioWealthfront

Source of Technology Internship Offers: Class of 2019 *Preliminary data as of 8/15/18

32%

32%

16%

11%

4%3% 2%

Wharton Job ‐ On Campus Recruiting

Wharton Job ‐ Job Posting

Personal Networking Connections

Other

Wharton Alumni Contact

Trek Networking Connection

Career Fair


Career Switching% FT Accepted Offers – Reported “Industry Change”


Industry & Function change59%

Industry change only21%

Function change only14%

No Change at all4%

Same Function & Industry, but new title

2%

Tech Salary Statistics

0

20000

40000

60000

80000

100000

120000

140000

Full‐time* Intern

Base Salaryannual

monthly

Median Salaries

Full‐time (WG18) • 75%: $140,000• 50%: $130,000 + $40,000 sign on• 25%: $125,000

Internship (WG17)• 75%: $8,700• 50%: $8,100• 25%: $7,500


*RSUs: in addition to FT base salary, you can receive $~10K to $~300K in stock. Mean RSUs = $90K

The Job Search

Tech Calendar: Key Events for 1Ys

M T W R F S Sn

1825


M T W R F S Sn

9

Q2 begins (22)30

M T W R F S Sn

Tech Week (5-9)

M T W R F S Sn

Applications (1-4)

September October

November December

Jan. 10 FRP Begins9/18, 9/25, 10/9, 10/30 MBACM @ Tech Tue.

Tech Recruiting Steps and Timeline

Interviewing

Sept Oct Nov Dec Jan Feb March April May June

SELF- ASSESSMENT

INDUSTRY / CO. RESEARCH & JOB

SEARCH STRATEGY

RESUMEDEVELOPMENT

NETWORKING

COVER LETTER DEVELOPMENT, APPLICATIONS,

INTERVIEW PREP

INTERVIEWS

OFFER MANAGEMENT

PREPARE FOR & TRANSITION TO

INTERNSHIP

MatureEnterprise

Due to MBACM for review by September 10

FY Networking Expo October 29 + Tech Week November 6 ‐ 9NYC Networking Expo February 22

SF Networking Expo March 22FRP Applications Due early December


Focus Group - Advice From 2Ys

“I significantly reduced the real estate dedicated to finance and bumped up my extracurricular experience and leadership. I emphasized classes: tech, stats, data mining and that I learned to code in R and took a class in the engineering school to learn Java and Python.”

“I mostly used Twitter [to research companies], I have a list of50 people who are good for tech.”

“What I feel gave me an edge in recruiting is that I had casual conversations with a lot of people over and over.”

Resume

Research

Networking


Focus Group – Advice from Tech Companies in SF


Stereotypes: What to emphasize and what to avoid?

Wharton

+ Strong in operational innovation; students want to scale organizations; not just work in a niche group

+ Brand diversifying beyond Wall Street

+ More open to feedback and eager

+ Analytics

- Finance people in suits

MBAs

+ Able to wear multiple hats

+ Hard working

+ Analytics/critical-thinking/problem solving

- Often entitled and not always willing to “get into the weeds”, “chop wood” or “roll up their sleeves”

Wharton Resources

Career treks, Tech Week, Member Education• Tech Club• eClub• Data and Analytics Club• FinTech Club• Digital Health Club• Media and Entertainment

Club

STUDENT CLUBS

Educational programming, faculty and company connections• Wharton Customer

Analytics Initiative (WCAI)• Mack Center for

Innovation

CENTERS

Academic program for both first- and second-year students• Student community• Cultural immersion• Customized curriculum• Company exposure• Focused career support

SEMESTER IN SF

Fast Facts: • Become a first-year director in a club• Help to plan career treks• Subscribe to center newsletters• Apply to SSF for Fall or Spring


Tech Team Curated Resources

ONLINE WORKSHOPS BIG EVENTS• Tech Page• Monthly Coaching

Letters• Student Memos• Interview Questions• MBACM Company

Overviews• Alumni Insights

• Industry Chat• Big 6• Tech 50• Roles in Tech• Navigating the

Enterprise Job Search• Interview Prep

Workshop• Fireside Chats

• NYC Treks• West Coast Treks• Wharton Tech Week• Semester in SF

ROAD TO THE INTERNSHIP

ONE-ON-ONE• Office Hours• Scheduled

Appointments• Career Fellow Mock

Interviews

Self-guided Knowledge transfer

Experiential Personalized

Overview: The Big 6

Two Websites for Your Search

https://students.mbacareers.wharton.upenn.edu/>> Research Tools & Industry Overview >> Tech Industries


https://mba-wharton-upenn.admin.12twenty.com>> Resource Library >>Tech

Build Your Company List and Draft Your Resume


https://students.mbacareers.wharton.upenn.edu/>> Research Tools & Industry Overview >> Tech Industries

https://mba-wharton-upenn.admin.12twenty.com>> Resource Library >>Tech

How We Will Communicate with You

Class Emails• Friday delivery (typical)• Deadlines, workshops, and resources

Industry Alerts• Sunday delivery• Based upon industry preference• Application deadlines, jobs, and recruiting events

Advisor Emails• Monthly Coaching Letter• Industry-specific advice• Recommended resources• Reminders and deadlines


Monthly Tech Coaching Newsletter

Video message to Wharton

To sign-up: select technology as an industry preference in your CareerPath profile


RESUME WORKSHOP Q&A

Upcoming Workshops

NAVIGATING CAREERPATH & MBACM WEBSITE

• September 6 @ 12pm• Advisors share best practices, industry tips and

recommended resources, with open Q&A• Sign up in CareerPath

• September 17 & 18 @ 12pm• How-to demos for essential CareerPath functions

and intro to key web resources• Sign up in CareerPath


5 Most Asked Tech Questions in Interviews (n=1000)


1. Walk me through your resume. (Drill down questions into a few bullets)

2. What is a tech product that you love? How would you improve it?

3. Why do you want to work in technology?

4. Why our company?

5. Why this function?

Interviews Techniques• Motivational questions

• Behavioral questions

• Mini-case (situational)

• Formal case

Our team will conduct an Interview Prep. Session

6 Next Steps for Landing a Job Tech


1. Set up your CareerPath profile to ensure you are receiving our weekly and monthly tech communications

2. Read tech blogs for 20 minutes per day and listen to 2 podcast per week

3. Make a company target list (15)

4. Make a contact map (2 students and 2 alumni/personal contacts per company)•Use Offer Directory and 2Y resume book to find 2Ys•Use Wharton Connect + LinkedIn to identify other students and alumni•Timing:

- Reach out to other students in Q1- Reach out to alumni in Q2

5. Write your tech focused resume using the Tech Resume Guide. #DataSkills

6. Attend key presentations by our team: Big 6, Tech 50, Interview Prep. Session

Questions?

FAQ Tech Recruiting


1. Can I do two internships?•Sometimes•Cautionary tales: low performance, no offers•Recommend only if one is long (~10 wks) and one is short(~5wks)

2. Can I work in tech, if I do not have a technical background?•Yes•79% of students receiving FT tech offers were new to the industry

3. Do I have to intern in a company to get a job there?•It depends•54% of offers were to students who did NOT intern in the company

4. Can I recruit in Tech and another industry?•Yes, it is manageable

Contact Information


Wharton MBA Career Management50 McNeil Building, http://mbacareers.wharton.upenn.edu/student

General Email Inquires: [email protected]

Sam Jones, Career Advisor [email protected]

Sue Valerio-Sladen, Career Advisor [email protected]

Erica Marks, Recruiting Relationship Manager [email protected]

Tech Club Presidents Contact InfoJamila Ma [email protected]

Roxie Bartholomew [email protected]

Industry Chat: Tech - Students · 2019-12-13 · Speak Fluent Tech: Recent Trends Increasingly...

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Transcript of Industry Chat: Tech - Students · 2019-12-13 · Speak Fluent Tech: Recent Trends Increasingly...