IndiGo Final

8/3/2019 IndiGo Final

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A private low cost airline based in Gurgaon,Haryana, India.

Founded by Anshul Arora, Tarun Malik and RahulBhatio.

Started its operations on 4 August 2006, with aservice from New Delhi to Imphal.

Parent company is Gurgaon-based InterGlobe

Enterprises Company slogan

GO INDIGO


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It has established itself as one of India's leadingairlines using its model of efficient, low-costoperations and by attracting customers with lowfares

This low cost carrier has grown leaps and boundsand is now a major player in the low cost space inIndia.

Operates to 30 destinations in India. The flights operating within India have no

Business class or First class sections. It offersonly Economic Class seating.


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Makes a profit of + $130 Million Focus cities: Bangalore, Chennai, Cochin, Pune,

Delhi, Hyderabad, Trivandrum, Mumbai, Kolkata,

Lucknow and Ahmadabad.


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It obtained a license to operate internationalflights after completing five years of domesticoperations. On 22 August 2011, it was announcedthat the airline planned to begin internationalservices on 1 September, initially on the NewDelhiDubai route, but over the following weeksexpanding to serve Dubai, Bangkok, Singapore,

Muscat and Kathmandu from New Delhi andMumbai.


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It is also the only India airline making a profit. Won the Skytrax Central Asia's best low-cost

airline award in 2011.


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IndiGo signed a Memorandum ofUnderstanding for an additional 180 Airbus A320aircraft including 150 with the New EngineOption (NEO) on January 11, 2011.


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Achieve global market by flying to America,Africa and other continents.

Also expand its network and provide connectivitywith other states of India.


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What service?1. Start Business class or First class

section


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How it can be used?There are different classes

of people in every country.Since IndiGo started flyinginternationally, its time to startFirst class section.


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Benefits1. More revenue


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2. More marketBefore there was only economic class. And there

are customers who only travel in Business section like

film stars,musicians,cricket players,businessmen,

politicians etc.


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Applicability

Before, the company was only having economicclass to provide cheap flight tickets.Now the company is growing, and it is not

applicable that the company will only be sellingeconomic class tickets.


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Business class means the tickets will be expensivethan the economic class but the services will bebetter.

Businessmen and celebrities prefer to use businessclass section for their journeys as it is morecomfortable and relaxing.


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2. Start flights to Maldives


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How it can be used?There are a lot of families and students living

in different states of India. Every year they goto their country for holidays. Now most of themuse Indian Airlines or Kingfisher, because theyare the only ones flying Maldives.


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BenefitsMore potential customers.Generate more revenue and therefore moreprofit.Mission of achieving global market will come

closer.


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Applicability

Maldivians choose to travel in Indian Airlines orKingfisher not because its cheap, but becausethey do not have any other choice.IndiGo is known for its low fare rates, which

people will use if it started flying to Maldives.


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Before, Maldivians have been using IndiGo onlyfor domestic flights, but if it starts flying

Maldives, then they will choose IndiGo for theirInternationalflights.


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Tanu AgarwalNeha Budhrani

Ramesh RaheemFathimath Leena AzimAishath Abdul Raheem

IndiGo Final

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