India’s leading Life Insurer leverages data to power its

marketing with Vizury Engage

www.vizury.com

The ClientThe client is India’s leading insurer with more than INR 1000 billion assets under management as on March 31, 2015. Total premium garnered for the financial year 2015 stands at INR 153.07 billion.For over a decade, the client has maintained its dominant position amongst private life insurers in the country with an array of products to match the different life stage requirements of customer and enable them to achieve their long term financial goals.

Challenge - 1Increase number of leads being generated through the website

User segmentation and Customized ad messaging• Onboarded customer data from online

and offline channels, created a unified view of the customer

• Advanced segmentation of Users based on behavioral data – new user, hot prospect and those who already bought a policy

• Targeted each segment differently with customized ad messaging on dynamic ad banners

Result

50% - reduced CPA

Challenge - 2Increase traffic generated to website by targeting new users who have never visited the website

Online-Offline data overlay and User profiling• The client’s user data from offline sources

was overlaid with Vizury’s third party taxonomy data to identify user profiles with high affinity towards purchasing different types of policies

• Profiles identified - Parents, High value shoppers, Travelers and Financial interest users

• These User profiles were then targeted with personalized ad messaging across channelsResult

5% – increase in new visitors to ‘Plan’ pages of website  

Pop-ups on ‘Plan’ pages to engage Users on website• Identified 2 ‘plan’ pages to show

‘pop-ups’ with detailed information about the ‘plan’ to prompt the user to spend more time on the website

• Example - for users who visited the ‘wealth plan’ page on the website which has a list of 7 specific plans that are available in this category, a popup which gives deeper insights on the plan was shown

Result8% – CTR

20% – Bounce rate on target page post clicking on pop-up

Download the full case studyhere

marketing@vizury.com

www.vizury.com

@VizuryOneToOne