INDIAN MEAT INDUSTRY

Meat Sector

Meat & Meat products

Byproducts

Sustainable Livestock Production

Benefits of Meat Sector

Meat consumption - worldwide

Indian Meat Industry – an overview

• 5th in total meat production.

• Largest exporter of buffalo beef

• Income from export – $4.8 billion (2014)

• Meat consumption – 4.4 kg / year

• Employment – 18.4%

Per capita consumption of Meat - India

Species wise contribution to Meat Production

• 3rd largest producer of egg and 5th – broiler production

• Per capita consumption of eggs – 52 eggs

• Per capita consumption of poultry meat – 2.8 kg/person/annum

• Output of eggs – 4-6% and broiler – 8-10% growth per annum

• Employment for more than 100 million people

• Accounts for about 3% of GNP and 10% of total GNP from livestock

products.

Poultry industry

Production & consumption

Advantages • Highly cost effective• Easy to cook• Good for all age groups• Availability• Cheaper source of protein – help in solving problems of malnutrition • Comparatively healthier option• NO RELIGIOUS CONCERNS

Challenges • Rising Feed and raw material prices-increased production costs. • Emerging and Re-Emerging Poultry Diseases • Regional Imbalances in Poultry Production-low production. • Declining Share of Backyard/Small Scale Poultry. • Poor Poultry Marketing Infrastructure. • Limited acceptance of processed poultry products in the domestic markets. • Lack of awareness on effective animal nutrition and health practices among

farmers• Water and electricity – major issue in rural areas

Production, export & consumption – buffalo beef

Infrastructure • About 3600 registered slaughterhouses & 25000 unregistered illegal slaughter

places.

• The registered slaughterhouses are under the control of local authorities like

Municipal Corporations.

• Private slaughter houses – export oriented.

• 220 meat product processing company

• The meat more suitable for processing to value added products

• APEDA (Agricultural and Processed Food Export Development Agency) Under the Ministry of Commerce is the governing body which regulates the exports.

• 33 Export oriented modern combined slaughter houses and meat processing plants is registered with the APEDA.

• 35 Meat processing and Packaging units are present in India out of that 12 is registered wit APEDA

Strengths of Indian Meat Industry

• Livestock population• Disease resistance• Livestock in India – grown under green livestock production systems• No practice of administering anything to promote growth or fattening• Free from BSE, Rinderpest and CBPP certified by OIE• Buffalo meat is 93% lean and blends easily with other ingredients of value added

products.• Low in fat and cholesterol

• Employment opportunitiesMEAT

SECTOR

EMPLOYEMENT

FULL TIME PART TIME

Short comings

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Cont…• Largely Unorganized• Lack of Awareness about Meat hygiene• Infrastructure is Inadequate• Investment in Meat sector & Investment in livestock for Meat purpose breeding is

low• Animals are generally not bred for meat purpose• Farm animals Used for meat are Generally spent animals hence the Quality of

meat is affected• Religious taboos

• Organized meat industry• Improved slaughter house-hygienic meat• Scientific and hygienic slaughtering and is essential to produce wholesome meat• Well designed and scientific hall with Ante mortem and Post mortem Facilities

should be there.• Hygienic transport facility with hygienically maintained closed container to local

market where it is dressed and sold for immediate consumption.• Effective utilization of by-products and disposal of effluents and wastes.

Strategies for development of Meat Sector

Major commercial brandsCompany Major products Brands

Allana and sons, Mumbai Frozen buffalo meat Allana

Frigorefice Allana Ltd.Aurahgabad, Maharashtra

Canned meat products Allana

Al-Kabeer Export Ltd., Hyderabad

Frozen buffalo meatChilled / frozen buffalo and

sheep meat

Al-kabeer

PML Industries, Chandigarh Frozen Buffalo meat PML

Hind-Agro Industries Ltd., Aligarh, U.P

Chilled/frozen buffalo & sheep meat

Earcvo, Sibaco, Al-Najah, Freshco, Shahia and Al-Hind

Ventkateshwara group, Pune Poultry products Venky’s

Godrej Agrovet Ltd. Mumbai Poultry products Real Good Chicken

Supreme Suguna Food Company Ltd. Tamil Nadu

Dressed poultry, dressed up chicken

Sugies

Diamond chicken Products Ltd., Hyderabad

Ready to eat chicken products Diamond chicken