LEVERAGING THE WEB

with

SOCIAL MEDIA, SEARCH AND

ONLINE MARKETING

AGENDA

1. Why Should You Care

2. Social Media & Search: -Four Important Steps

3. Assignments

4. Let’s Test Some Tools Out

Slides Available at www.Proofseo.com/ism

We love being connected…in fact we are addicted to it!

The Last 60 Seconds

• 694,445 searches on Google• 695,000 Facebook updates• 370,00 minutes of calls on Skype• 98,000 tweets• 12,000 new ads on Craigslist• 1,500 new blog posts• 600 new YouTube videos• 320 new Twitter accounts• 100 new LinkedIn accounts• 60 new blogs were created• 168 million emails sent

People Are Talking About You

The Social Media Framework

Any successful social media presence has three elements1:

1. Homebase – Your own website

2. Embassies – Facebook, Twitter

3. Outposts – Google Alerts, HootSuite

1Michael Hyatt’s Social Media Framework

STEP #1

Google Suggest

Google Trends

Twitter Advanced Search

Google Adwords Tool

Hoot Suite

#2 Create Quality, Engaging

Content

What Do People Care About?

• Why do people care about the ISM or Historical sites?

• What are they hoping to get (coupons, info, education, etc.)?

• What do they want in exchange for a slice of their attention?

Use Images, Videos, and InfographicsPeople love to share these.

# 3 Engage People

HOW DO YOU ENGAGE PEOPLE ONLINE?

Created by Michael Port, author of “The Think Big Manifesto”

AN EXAMPLE OF BUILDING A COMMUNITY

User Voice

YOU DON’T HAVE TO DO EVERYTHING

Measure#4 Measure

THIS IS THE HARD PART!!

What You Can Learn

• How someone found your site

• Which pieces of your content are the least and most popular

• The Demographics of Users

• How many people you influence

• Compare your facebook/twitter presence virus your competitors

• Which of your “tweets” are the most popular

#3 Assignments

Slide on Google grants

Ad Example

Update Your Google Places Page

Trip Advisor

Questions?

@Proof_SEO

Facebook.com/ProofSEO

Stacie@proofseo.com

Slides Available at www.Proofseo.com/ism