50 tips museum presentation
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![Page 1: 50 tips museum presentation](https://reader037.fdocuments.in/reader037/viewer/2022102823/54702af0af79597f648b45ba/html5/thumbnails/1.jpg)
Top 50 Tips for Integrated Marketing in the Age of
Social Media
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The New Consumer
• Well versed in online research
• Prefers visual stories over text
• Wants facts over selling points
• Connected
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The New Consumer
• Doesn’t trust traditional advertising• Trusts opinions by word-of-mouth over
marketing messages, and has access to it• Needs immediate call to action
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The New Consumer
• Expects immediate response• Wants to be engaged and have a say• Wants to know all facts, and make
educated decisions• Accesses non-traditional media as much
as traditional news outlets, if not more
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A New Approach to Marketing• Inform & educate – don’t sell
• Develop visual messages
• Ask opinions and suggestions
• Build a system of quick response
• Enable online word-of-mouth
• Capture interest and commitment immediately
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Social Media
Communication
Blogs Social Networking
Micro-Blogging
Multimedia
Photo Sharing
Video Sharing Presentations
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Social Media Plan
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Social Media PlanKnow your Objectives
Attendance – Membership – Volunteers - Engagement
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Social Media PlanKnow your Audience
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Social Media PlanDetermine Calls to Action
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Social Media PlanTools and Resources
Choice of Platforms • Knowledge • Staff
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Social Media PlanExecute & Experiment
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Social Media PlanMeasure
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Social Media PlanAdapt
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Brand Integrity
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Brand IntegrityMultiple Platforms - One Message
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Brand Integrity
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Message Development
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Message DevelopmentAudience-Driven Content
All Audiences
• Donors• Members• Businesses• Employees• Volunteers• Elected Officials
• Neighbor• Media Representatives• Vendors• Employers
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Message Development
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Message Development
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Message Development
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Blogging 101
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Blogging 101
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Blogging 101
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Blogging 101
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Blogging 101
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Blogging 101
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Protect Your Organization
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Protect Your OrganizationAppoint a Social Media Coordinator
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Protect Your OrganizationDevelop a Social Media Policy
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Protect Your OrganizationMonitor
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Protect Your Organization
20Would you be comfortable with your blog post published on the front page of the New York Times?
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Protect Yourself
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Protect YourselfSocial Media = Virtual Cocktail Party
PoliticsReligion
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Protect Yourself
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Time Management
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Time ManagementSet Goals, and Enter to Execute
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Time ManagementDefine the Purpose of Your Networks
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Time ManagementLimit Your Time
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Time ManagementBe a Resource, Not a Chatterbox
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Time ManagementPublish Once, Appear Everywhere
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Time ManagementEnable blog subscription
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Syndicate and Integrate
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Syndicate
Syndication Link
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Syndicate
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Integrate
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Integrate
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Drive Traffic to Social Media Platforms
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Drive Traffic to Social Media Platforms
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Drive Traffic to Social Media Platforms
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Drive Traffic to Social Media Platforms
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Drive Traffic to Social Media Platforms
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Drive Traffic to Social Media Platforms
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Platform Choices
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Platform ChoicesFacebook Page Vs. Profile
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Increase Online Visibility
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Start a Blog
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Increase Online Visibility
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Increase Online VisibilityEmbed Images and Videos
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Increase Online VisibilityEnable Sharing Options
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Increase Online VisibilityParticipate in Groups
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Media Relations/Publicity
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Media Relations/Publicity
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Call to Action
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Call to Action
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Fundraising Integration
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Fundraising Integration
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Fundraising Integration
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Career Development
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Career Development
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Responsiveness
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Responsiveness
Email Auto-Reply
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Responsiveness
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Access to Information
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ResponsivenessSocial Media Integration
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