TOOTHPASTE

PRESENTATION BY :-MEGHMALA

CHOWDRARYSHUVENDU KUMAR

DASSUVAJIT ROY

SOURAV NAYAKMD NEJAM

3 KEY PLAYERS IN INDIAN MARKET

52%23%

11%

MARKET SHARE

COLGATE

HUL

DABUR

PRODUCT 1: COLGATE

COMPANY NAME PRODUCT NAME

TAGLINE: NUMBER 1 RECOMMENDED BY DENTIST

CELEBRITY ENDORSEMENT

PRODUCT 2: CLOSE UP

COMPANY NAME PRODUCT NAME

TAGLINE: TAAZGI JO PASS LAYE

CELEBRITY ENDORSEMENT

PRODUCT 3: PEPSUDENT

COMPANY NAME PRODUCT NAME

TAGLINE: PROTECTION OUTSIDE FRESHNESS INSIDE

CELEBRITY ENDORSEMENT

TOP 5 GLOBAL PLAYERS

GLOBAL PLAYER 1: COLGATE

COMPANY NAMEINDUSTRY PERSONAL CAREFOUNDED 1806HEADQUARTERS NEW YORK, USAKEYPEOPLE IAN M COOK (CEO)SLOGAN “WORLD OF CARE”

GLOBAL PLAYER 2: CREST

COMPANY NAME INDUSTRY CONSUMER GOODSFOUNDED 1837HEADQUARTERS CINCINNATI, USA

KEYPEOPLE A G LAFLEY (CHAIRMAN,CEO)

SLOGAN “TOUCHING LIVES, IMPROVING LIVES”

GLOBAL PLAYER 3: SENSODYNE

COMPANY NAMEINDUSTRY PHRMACEUTICAL,

CONSUMER GOODS

FOUNDED 2000HEADQUARTERS BRENTFORD, ENGLANDKEYPEOPLE PHILIP HAMPTON

(CHAIRMAN)ANDREW WITTY (CEO)

SLOGAN “DO MORE, FELL BETTER, LIVE LONGER”

GLOBAL PLAYER 4: ARM & HAMMER

COMPANY NAMEINDUSTRY DENTAL, MEDICALFOUNDED 1867HEADQUARTERS NEW JERSEY, USAKEYPEOPLE JAMES R. CRAIGIE

(CEO)

GLOBAL PLAYER 5: CLOSE UP

COMPANY NAME INDUSTRY CONSUMER GOODSFOUNDED 1930HEADQUARTERS ROTTERDAM,

NETHERLANDSLONDON, ENGLAND

KEYPEOPLE MICHAEL TRESCHOW(CHAIRMAN)PAUL POLMAN (CEO)

REFERENCES

• http://business.mapsofindia.com• http://www.stlawrencedentistry.com• http://hul.co.in• http://colgateindia.in• http://pg.com

THANK YOU