BY

KIRUTHIKA M

Chairperson : Y C Deveshwar

Directors : S S H Rehman, Nakul Anand,

A Singh, PV Dhobale,

K Vaidyanath, K N Grant,

A Baijal, B Vijayaraghavan

J P Daly, H G Powell,

P B Ramanujan, B Sen,

R S Tarneja,

CEO, Yogesh Chander Deveshwar

HISTORY OF ITC

ITC Limited or ITC is an Indian public conglomerate company headquartered

in Kolkata, West Bengal, India.

24 Aug1910 – ITC incorporated under the name of 'Imperial Tobacco Company of

India Limited'.

Name changed from Imperial to Indian tobacco company in the year 1970 then to ITC

limited in the year 1974.

1975 – The Co. launched its HOTEL BUSINESS which was named ‘ITC-Welcome

group Hotel Chola’.

1979 – ITC entered the Paperboards Business by promoting. Bhadrachalam

Papaerboards Limited, which today has become the market leader in India.

2000-10 - ITC entered into the Greeting, Gifting and Stationery products and FMCG

products

POSITIONING OF ITC

LIST OF PRODUCTS AND BRANDSCigarettes:

W. D. & H. O. Wills

Gold Flake Kings

Gold Flake Premium

Packaged Foods:

-Kitchen of india

-Aashirvaad,

Minto,

Sunfeast,

Candyman,

Bingo,

Yippee,

Sunfeast Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery,

Noodles and Snack Foods

Apparel:

Wills Lifestyle

John Players

Personal care:

Fiama di Wills

Vivel

Essenza di Wills

Superia

Vivel di Wills brands of products in perfumes, hair care and

skincare

Stationery:

Classmate and

PaperKraft brands

Safety Matches and Agarbattis:

iKno

Mangaldeep

Aim brands

ITC’s Hotel Business

ITC consists of over 70 hotels across India.

These include super deluxe and five star hotels, heritage palaces, havelis

and resorts and full service budget hotels.

The 440-room ITC Maurya, Delhi has played host to a galaxy of world

dignitaries, including Bill Clinton and Bill Gates.

Its Restaurant Bukhara voted the Best Restaurant in Asia and is the only

Indian restaurant to feature in the list of 50 Best Restaurants in the World.

Packaging

ITC's Packaging & Printing Business is the country's

largest convertor of paperboard into packaging.

It converts over 50,000 tonnes of paper and paperboard per

annum into a variety of value-added packaging solutions for the

food & beverage, personal products, cigarette, liquor, cellular

phone and IT packaging industries.

ITC’s Agri-Business

ITC's International Business Division (IBD) is the country's second largest

exporter of agri-products with exports of over Rs. 1000 Crores (Rs. 10 billion).

IBD domestic sales of agri-products are in excess of Rs. 1500 Crores

(Rs. 15 billion).

IBD currently focuses on exports of :

•Feed Ingredients – Soyameal

•Food grains - Rice (Basmati & Non Basmati), Wheat, Pulses

•Edible Nuts - Sesame Seeds, HPS Groundnuts, Castor oil

•Marine Products - Shrimps and Prawns

•Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits,

Organic Fruit Products, Fresh Fruits

•Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery and

other Seed Spices

E-CHOUPAL

e-Choupal is an initiative of ITC Limited to link directly with

rural farmers via the Internet for procurement of

agricultural and aquaculture products like soybeans, wheat,

coffee, and prawns etc.

The e-Choupal model has been specifically designed to tackle

the challenges posed by the unique features of Indian

agriculture, characterised by fragmented farms, weak

infrastructure and the involvement of numerous intermediaries,

among others.

The programme involves the installation of computers

with Internet access in rural areas of India to offer

farmers up-to-date marketing and agricultural

information.

Companies using e- Choupal network

ITC Pricing strategy:

The company follows the Going rate pricing that is

the price of the product depends uponthe competitors price.

The firm chooses pricing more or less the same as

Market leader.

ITC Promotional activities:

A particular budget is allocated for the promotion of

the products, the local promotion scheme is decided by the Area

Sales Manages, it give its suggestion to the District office and

that is forwarded to the Head Quarter in Kolkata.

Consumer Buying Decision

SWOT ANALYSIS

Competitors of ITC Ltd.

Golden Tobacco Limited

Godfrey Philips India Ltd.

VST Industries Ltd.(Vazir Sultan Tobacco Company)

RTCL Ltd. (Raghunath Tobacco Company Ltd)

Hindustan Unilever Ltd.

Marico

P&G