INDIAN FISHING INDUSTRY

INDIA POSITION

Indian Fisheries

Global position 3rd in Fisheries 2nd in Aquaculture

 Contribution of Fisheries to GDP (%) 1.07

 Contribution to Agril. GDP (%) 5.30

 Per capita fish availability (Kg.) 9.0

 Annual Export earnings (Rs. In Crore) 7,200

 Employment in sector (million) 14.0

Resource :- http://nfdb.ap.nic.in/html/aboutus.htm

MARKETS FOR FISH/FISH PRODUCTS

Demand for fish and fishery products is increasing considerably

The projected demand for fish in the country by 2012 is 9.74 million tons

Projected Fish Demands in India by Year 2010-11

Consumption expenditure in different income groups

Why Indian consumer need Fish ? It is a rich source of protein and high quality food.

It provides nutritional security to the human food contribute.

The domestic demand for the fish and processed fish food is increasing very rapidly.

Day by Day Indian Consumer’s purchasing power increasing & they are looking for more quality food in this segment.

Indian Opportunity

Minimal competition for Domestic Market traditionally export

oriented

Quality and Traditional spoilage fears keep

consumer at bay-quality and Brand will make

impact

Increasing local demand specially in Hinterland

perceived as value added.

Implement best practices and efficient

cold-chain management reduce losses.

Some of the Crucial Problems Facing the Industry are…….

Inadequate infrastructure for proper processing, packaging, preservation and marketing of fresh/ chilled fish

Markets for selling fresh fish lack the basic requirements of cleanliness, sanitation and hygiene.

Poor arrangement of procurement and transporting of fish to the markets.

Some of the Crucial Problems Facing the Industry are…….

Fish quality inspection at producers' level and in fish stalls/markets is almost non-existent.

Much of the fish/ fish products do not meet required international standards of hygiene and quality suitable for exports.

Lack of sanitation and hygiene of fish meat packing /storage houses and fish meat/ processed fish products shops.

Domestic Market

Domestic Market

Largely ignored

Non-fish household fast changing over last two years

Losses enroute causes price differential ,

effecting market opportunity

Frozen seafood easily

accepted

Food Quality and Safety Requirements

if India has to compete in the free global economy, similar Quality standards have to be developed and adopted

consumer preference is increasing for “clean”, “safe”, “hygienic” “nutritious” and “properly packed, labeled and presentable” food items

The demand for properly processed and packaged fish/ fish products is increasing particularly in large towns and cities in India particularly in Supermarkets and fast food joints/restaurants.

Therefore, it is expected that in the next 5 -10 years, these products will have a big demand

in the domestic market.

SWOT ANALYSIS AND KEY FACTORS FOR SUCCESS

STRENGTHS

Gujarat have strong fish processing set up

There is a huge scope for processed fish in the domestic retail markets.

At present there is no organized retail fish marketing format in the country.

The demand for fish/fishery products in the country is increasing steadily and has an excellent potential for future growth.

The large and growing urban middle and upper middle class of India is financially strong and can afford to spend money on high value processed fish products.

WEAKNESSES

The standards for “quality” of processed fishery products have not been well established.

it is important to introduce the importance of hygienic handling right from the production stage itself.

Efforts are lacking at the national level to coordinate all activities like packaging and marketing of fishery products for the domestic market.

OPPORTUNITIES

The domestic food consumption pattern is changing rapidly towards ready to cook/ready to eat products.

At present fish in these forms is non-existent.

Fish produced from aquaculture is entirely sold in fresh/iced form. These are the varieties where there exists scope for research in processing and value addition.

Due to value addition, fish farmers and fishermen across the country will receive remunerative prices for their produce.

THREATS

The Indian retail departmental stores is already having ready to eat imported processed fishery products such as canned Tuna, Salmon etc

The marine fish catch is stagnating. Therefore it is imperative to utilize maximum amount of available resource with minimum wastage.

Value Addition for Fish/Fish Products

Improving fish handling and preservation facilities on board fishing vessels

Encouraging fishing boats to have insulated and refrigerated fish holds,

Ensuring quality of the ice,

Imparting training to workers of pre-processing and processing plants on various aspects connected with hygiene, sanitation, handling of raw material and production of value added products

Steps for market promotion of products.

PACKAGING OF SEAFOOD

Need for Packaging of Fish and Fish Products

Fish is an extremely perishable food and should be handled at all times with great care

Fish quality deteriorates rapidly and potential life is reduced if they are not handled and stored properly.

The quality/type of packaging materials and the method of packaging are, therefore, of great importance for preserving the quality of fish.

Need for Packaging of Fish and Fish Products

Reduce dehydration Reduce fat oxidation Provide for less bacterial and chemical

spoilage and be capable of being washed reasonably free of bacteria

Eliminate drip Prevent odour permeation Provide adequate mechanical strength to

reduce handling damages

Major Conclusions

India has a very large fish production, however the overall productivity is low. This can be improved by introducing scientific methods of management

Average per capita consumption of fish/ fish products in India is still low as compared with other developed countries. There is a good potential to develop production as the demand is increasing rapidly

“Quality of the product” and “consistency in supply of quality products” will be a major input to drive the growth of this sector.