Indian Facebook Performance Report - January 2014

India - January 2014Facebook Performance Report

www.socialpulse.co // [email protected] // #indiafbreport

http://socialpulse.co/

mailto:[email protected]

India Facebook Performance Report January 2014 // #indiafbreport

2Social media automation toolwww.socialpulse.co // [email protected]

Contents

Top 30 Facebook Pages by Engagement

Top 30 Facebook Pages by Fans

Top 10 Industries by Engagement

Top 10 Industries by Fans

Top 10 Industries by Fan Growth

Introduction

Airlines, Travel & Tourism

Alcohol

Automotive - Manufacturers

Banks, Insurance & Financial Institutions

Education

Electronics

FMCG - Snacks

Retail - Fashion

Telecommunications

TV Shows

Methodology

About Us

3

4

5

6

7

8

9 - 10

11 - 12

13 - 14

15 - 16

17 - 18

19 - 20

21 - 22

23 - 24

25 - 26

27 - 28

29

30



Social media automation toolwww.socialpulse.co // [email protected]

MTV Roadies Idea Cadbury 5 Star

Vodafone Zoozoos V D3 - Dil Dostii Dance MTV Unplugged (India)

Samsung Mobile India XOLO Panasonic India

mahindra scorpio Johnnie Walker

Spice Mobiles

MTV Splitsvilla .LQJˋVKHU

bewakoof.com .DXQ�%DQHJD�&URUHSDWL�2IˋFLDO Sony Mobile IN

Aircel India Mentos India

Nokia India

Oreo India

MTS India Jhalak Dikhhla Jaa

Taarak Mehta Ka ooltah Chashma Fastrack

Hyundai India Happydent India Audi India

2111

2515

2313

2717

2919

2212

2616

2414

2818

3020

231,131 79,032 40,711

144,399 71,790 39,241

184,695 72,693 39,700

130,608 56,354 37,799

95,336 47,376 37,246

227,955 74,871 39,935

133,467 58,183

37,478

38,701

157,162 72,135 39,459

109,623 53,515

79,191 40,782 33,422

1

5

3

7

9

2

6

4

8

10

Top 30 Facebook Pages by Engagement*

* 7RS��3DJHV�E\�$YHUDJH�(QJDJHPHQW��DYHUDJH�RI�WKH�VHYHQ�GD\�ȴJXUHV�WDNHQ�IURP�'HFHPEHU��WR�-DQXDU\��.

HDFC Bank

Madhubala - Ek Ishq Ek Junoon - Colors




Vodafone Zoozoos Bingo!

Fastrack Samsung India Mufti Jeans

Nokia India HTC India Nike Cricket

.LQJˋVKHU Cadbury Bournville IIPM

Panasonic India

Idea Tata Nano Hyundai India

Tata Docomo Pepsi Kurkure

MTV Roadies Cadbury Celebrations MTV Splitsvilla

Samsung Mobile India Audi IndiaSony Mobile IN

Aircel India Oreo India

Airtel India Lay’s India Intel India

2111

2515

2313

2717

2919

2212

2616

2414

2818

3020

16,607,248 4,885,299

8,168,497 4,314,017 3,154,732

9,752,353 4,513,556 3,197,869

6,730,825 3,963,434 3,094,891

5,406,271 3,824,906 2,993,294

13,481,430 4,785,454 3,223,523

7,503,344 4,217,129

3,053,074

3,117,424

9,442,672 3,191,0954,388,431

6,259,720 3,929,256

5,098,787 3,472,935 2,967,559

1

5

3

7

9

2

6

4

8

10

* 7RS��3DJHV�E\�QXPEHUV�RI�IDQV�RQ�-DQXDU\��

Top 30 Facebook Pages by Fans*

3,227,254

Cadbury Dairy Milk SILK - Have you felt Silk lately?




12,471

21,879

6,950

33,619

7,658

8,132

20,993

4,107

22,146

18,918

Electronics



Telecommunications

FMCG Snacks

Retail - Fashion

Alcohol

Education

TV Shows 49,285

Automotive Manufacturers

�$YHUDJH�ZHHNO\�HQJDJHPHQW�SHU�SDJH�IRU�WKH�7RS��SDJHV�E\�HQJDJHPHQW�SHU�LQGXVWU\��'HFHPEHU��-DQXDU\��

Top 10 Industries by Engagement*



Social media automation toolwww.socialpulse.co // [email protected] �$YHUDJH�IDQV�SHU�LQGXVWU\�IRU�WKH�7RS��SDJHV�E\�IDQV�SHU�LQGXVWU\��-DQXDU\��

Electronics


Alcohol



TV Shows

Retail - Fashion

Education

FMCG Snacks

956,353

1,709,702

581,458

2,752,384

7,658

644,387

1,674,280

412,263

2,672,517

1,668,350

2,817,357

Telecommunications

Top 10 Industries by Fans*



Social media automation toolwww.socialpulse.co // [email protected] �$YHUDJH�IDQ�JURZWK�SHU�SDJH�IRU�WKH�7RS��SDJHV�E\�IDQV�SHU�LQGXVWU\��'HFHPEHU��-DQXDU\��

Electronics


Education


Telecommunications

FMCG Snacks


Alcohol

TV Shows

35,397

5,752

11,757

79,300

39,911

23,925

46,796

11,483

62,429

100,626

Retail - Fashion

Top 10 Industries by Fan Growth*





Introduction

Welcome to the 2014 January Edition of the India Facebook Performance Report. The India Facebook Performance Report

researches, analyses, and recognises India’s top

performing Facebook Brand Pages.

You can access all future quarterly reports quickly

and easily by signing up for a free Social Pulse™

account: www.socialpulse.co

This report is the largest and most reputable

Facebook benchmarking tool in India and is

brought to you by leading social media automation

tool Social Pulse™. Since launching, our report

has reached over 1 million people, publically

recognising top performing Facebook pages and

the brands that are excelling in the digital industry.

Using data from Social Pulse™, and mathematical

and statistical foundations produced in

consultation with 95th Percentile Pty Ltd., the India

Facebook Report provides success benchmarks

to increase your understanding of the strategies

and tactics behind some of India’s most successful

Facebook brand pages.

Social Media in IndiaIndia is the second largest country on Facebook

with 92 million users. And usage is growing at a rate

almost eight times that of the US. Increased mobile

and Internet penetration has seen India become

one of the fastest growing markets for Facebook,

making it a necessary communications tool for

brands active in the Indian market.

For Indian brands, Facebook presents an

opportunity to showcase and grow their

operations to this extensive audience. With this

report we demonstrate how global and local

brands are penetrating the world’s largest social

media platform, with Electronics ranking as the

largest industry by total number of fans. The

UHSRUW�DOVR�UHȵHFWV�WKH�ZLGHU�WUHQG�RI�VRFLDO�media and television integration, with TV Shows

experiencing the largest fan growth as well as

being the most engaged industry.

Numerical BenchmarksThis report is not an opinion piece. It is here to

supply you with numerical benchmarks across

Indian brands on Facebook.

'DWD�IRU�WKLV�UHSRUW�ZDV�FROOHFWHG�IURP�RXU�GDWD�analysis and visualisation software, Social Pulse™

$QDO\WLFV�IURP�'HFHPEHU��WR�-DQXDU\��2014. You can review the methodology at the end

of the report for a clear understanding of each

metric.

Social Pulse™ (www.socialpulse.co��LV�D�VRFLDO�media automation system that provides analytics,

publishing, realtime customer service and

monitoring for social media.

You can access all future reports, benchmarking

tools, customisable reports, video presentations,

report ready graphics, analytics and more simply

by signing up for a free Social Pulse™ account:

www.socialpulse.co

Lucio Ribeiro0'�6RFLDO�3XOVHȠ

The full report can be downloaded at:

http://socialpulse.co/indiafbreport



www.socialpulse.co

www.socialpulse.co

http://www.socialpulse.co


9

The number of fans on January 1, 2014. $YHUDJH�RI�WKH�VHYHQ�GD\�ȴJXUHV�WDNHQ�IURP�'HFHPEHU��WR�-DQXDU\�� -DQXDU\��FRPSDUHG�WR�'HFHPEHU�� 5HODWLYH��LQFUHDVH�FRPSDULQJ�QXPEHU�RI�IDQV�RQ�-DQXDU\��FRPSDUHG�WR�'HFHPEHU�� $YHUDJH�(QJDJHPHQW�UHSUHVHQWHG�DV�D�SHUFHQWDJH�RI�WRWDO�)DQV� %UDQGVȇ�VKDUHV�RI�$YHUDJH�(QJDJHPHQW�RYHU�WKH�SHULRG�RI�'HFHPEHU��WR�-DQXDU\��

Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:

Airlines, Travel & TourismΖQGLD�)DFHERRN�3HUIRUPDQFH�5HSRUW�-DQXDU\��LQGLDIEUHSRUW


Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement

1 Goibibo 1,361,709 6,396 12,020 0.9% 0.5% 3.9%

2 Mahindra Adventure 1,308,067 3,070 -3,016 -0.2% 0.2% 1.9%

3 MakeMyTrip.com 1,293,154 14,101 22,555 1.8% 1.1% 8.7%

4 -HW�$LUZD\V 1,152,972 3,303 810 0.1% 0.3% 2.0%

5 Club Mahindra 1,125,113 19,276 41,102 3.8% 1.7% 11.9%

6 AirAsiaIndia 552,548 19,360 34,727 6.7% 3.6% 11.9%

7 )O\6SLFH-HW 542,979 3,418 5,355 1.0% 0.6% 2.1%

8 Skyscanner India 464,837 14,629 23,121 5.2% 3.2% 9.0%

9 HolidayIQ 461,190 19,296 7,289 1.6% 4.2% 11.9%

10 Thomas Cook India 401,179 1,491 -671 -0.2% 0.4% 0.9%

11 Lufthansa India 395,793 4,476 12,113 3.2% 1.2% 2.8%

12 HelloTravel 391,965 6,478 1,436 0.4% 1.7% 4.0%

13 )O\.LQJȴVKHU 372,351 499 612 0.2% 0.1% 0.3%

14 EaseMyTrip.com 342,884 6,848 8,219 2.5% 2.0% 4.2%

15 Expedia.co.in 307,856 995 887 0.3% 0.3% 0.6%

16 Incredible India 255,694 15,454 2,163 0.9% 6.1% 9.5%

17 IndiGo 252,845 9,380 17,987 7.7% 3.8% 5.8%

18 Cox and Kings India 217,808 4,343 11,753 5.7% 2.0% 2.7%

19 Sterling Holidays 214,731 1,785 206 0.1% 0.8% 1.1%

20 KLM India 213,493 8,048 31,001 17.0% 4.0% 4.9%

)RU�JOREDO�SDJHV��RXU�ȴJXUHV�DUH�FDOFXODWHG�XVLQJ�RQO\�WKH�IDQV�DVVLJQHG�WR�WKH�FRXQWU\�VSHFLȴF�SDJH�DOORFDWHG�WR�WKH�ΖQGLDQ�UHJLRQ�



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Posts from December 1, 2013 to January 1, 2014.


High Performing Posts



622 Shares

608 Shares

546 Shares195 Comments

303 Comments

394 Comments10,753 Likes

9,718 Likes

7,071 Likes

:DON�WKURXJK�WKH�&OLV�RI��WUHWDW�@ France.

Fly cheap: http://goo.gl/T3hbte

Which of our two resorts in Goa

is this photo from?

Here’s a fun and easy way to win

D�/XIWKDQVD��FDOHQGDU��-XVW�ȴOO�LQ�WKH�EODQN�LQ�WKH�IROORZLQJ�sentence: “I like the ‘Queen of ...

We like to thank you for our

achievement with special fares.

Fly to Kuala Lumpur, Bangkok

and onwards to more ...

:DON�WKURXJK�WKH�&OLV�RI��WUHWDW�@ France.

Fly cheap: http://goo.gl/T3hbte

Nice view of Mont Saint Michel,

France.

Fly cheap: http://goo.gl/1BXR7M

#FilmiPlaces - Guess where this

VXSHU�IXQ�VFHQH�IURP�<HK�-DZDDQL�+DL�'HHZDQL�ZDV�VKRW��:HȇOO�VHQG�a surprise gift to 2 lucky ...

Happy New Year

Incredible India

Skyscanner India

Incredible IndiaLufthansa India

Club Mahindra

Skyscanner India

Skyscanner India

AirAsiaIndia

MakeMyTrip.com



11



ΖQGLD�)DFHERRN�3HUIRUPDQFH�5HSRUW�-DQXDU\��LQGLDIEUHSRUW



1 .LQJȴVKHU 6,730,825 37,246 88,844 1.3% 0.6% 26.8%

2 Bacardi 1,137,189 13,617 7,817 0.7% 1.2% 9.8%

3 Signature 1,117,716 2,942 -2,480 -0.2% 0.3% 2.1%

4 6PLUQR 707,701 8,570 13,278 1.9% 1.2% 6.2%

5 Foster's India 539,189 5,267 7,394 1.4% 1.0% 3.8%

6 -RKQQLH�:DONHU 502,271 37,799 75,187 17.6% 8.0% 27.2%

7 Royal Challenge 424,864 292 -2,243 -0.5% 0.1% 0.2%

8 Teacher's India 326,827 906 40 - 0.3% 0.7%

9 It’s Miller Time 285,909 1,732 5,858 2.1% 0.6% 1.2%

10 -DFN�'DQLHOV�ΖQGLD 202,723 12,362 5,862 3.0% 6.2% 8.9%

11 Tuborg 186,914 10,661 34,498 22.6% 6.0% 7.7%

12 %ODFN�'RJ�(DV\�(YHQLQJV 180,562 1,264 3,137 1.8% 0.7% 0.9%

13 Breezer India 123,200 2,095 -725 -0.6% 1.7% 1.5%

14 Grey Goose India 101,605 2,570 -281 -0.3% 2.5% 1.8%

15 Chivas India 82,876 106 610 0.7% 0.1% 0.1%

16 Carlsberg India 81,136 140 128 0.2% 0.2% 0.1%

17 Captain Morgan 71,406 100 -474 -0.7% 0.1% 0.1%

18 Four Seasons Wines 31,180 513 -4,038 -11.5% 1.6% 0.4%

19 Hennessy Artistry India 27,103 66 -94 -0.4% 0.2% -

20 Indus Pride 26,543 749 2,824 11.9% 3.0% 0.5%

Alcohol




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How about a bottle of Black Label

‘the Everest of deluxe whiskies’ to

commemorate the last season of

the year?

So what shall it be?So what shall it be?

Exiled, Outlawed, Imprisoned

and Always Free. Bacardi,

#Untameable Since 1862.

#IrrepressibleSpirit

How about a bottle of Black Label

‘the Everest of deluxe whiskies’ to

commemorate the last season of

the year?

So what shall it be?

-RKQQLH�:DONHU�FHOHEUDWHV�FKDQJH�with the reinvention of the iconic

packaging for the world’s number

one Blended Scotch ...

-RKQQLH�:DONHU�FHOHEUDWHV�FKDQJH�with the reinvention of the iconic

packaging for the world’s number

one Blended Scotch ...

Exiled, Outlawed, Imprisoned

and Always Free. Bacardi,

#Untameable Since 1862.

#IrrepressibleSpirit

1,730 Shares

1,897 Shares

1,976 Shares574 Comments

503 Comments

196 Comments10,428 Likes

11,920 Likes

22,051 Likes

Bacardi

Johnnie Walker

Johnnie Walker

Johnnie Walker Johnnie Walker

Johnnie Walker

Johnnie Walker

Johnnie Walker

Bacardi

Alcohol



13






1 Tata Nano 3,824,906 5,825 -9,677 -0.3% 0.2% 1.5%

2 Audi India 3,191,095 33,422 95,986 3.1% 1.1% 8.8%

3 Hyundai India 2,993,294 79,191 326,849 12.3% 2.8% 20.9%

4 mahindra scorpio 2,650,191 56,354 35,564 1.4% 2.1% 14.9%

5 BMW India 2,453,036 22,974 35,419 1.5% 1.0% 6.1%

6 Volkswagen India 1,917,005 5,136 4,543 0.2% 0.3% 1.4%

7 Mahindra Xylo 1,902,246 11,657 29,721 1.6% 0.6% 3.1%

8 Mahindra Verito 1,525,222 14,925 38,677 2.6% 1.0% 3.9%

9 Mahindra XUV500 1,507,369 24,284 31,685 2.2% 1.6% 6.4%

10 Mahindra Bolero 1,422,198 31,512 26,713 1.9% 2.2% 8.3%

11 Mercedes-Benz India 1,210,423 13,960 13,911 1.2% 1.2% 3.7%

12 Tata Safari 1,178,557 7,227 9,636 0.8% 0.6% 1.9%

13 Hero MotoCorp 1,137,913 6,453 14,300 1.3% 0.6% 1.7%

14 Bajaj Pulsar 1,074,927 12,769 4,664 0.4% 1.2% 3.4%

15 Nissan 1,072,902 5,115 11,710 1.1% 0.5% 1.4%

16 Mahindra Thar 1,059,157 16,970 -74 - 1.6% 4.5%

17 Mahindra Scooters 1,041,514 6,996 23,253 2.3% 0.7% 1.8%

18 TVS Apache 1,019,107 4,769 8,711 0.9% 0.5% 1.3%

19 Skoda India 1,011,567 3,541 6,748 0.7% 0.4% 0.9%

20 Castrol Biking 1,001,415 15,286 -407 - 1.5% 4.0%





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1,439 Shares

Mercedes-Benz India

1,464 Shares

Mercedes-Benz India

1,810 Shares

Wish your friends a Happy New

Year with a unique twist using the

Chevrolet New Year Greetings

Application! Visit ...

Chevrolet IndiaBajaj PulsarWhat was the highest speed you

clocked in 2013? Picture courtesy:

www.instagram.com/amoruah

1,990 Comments

Chevrolet IndiaCan you guess the Chevrolet?

Hint: It comes with stylish

silver interiors and expressive

exteriors!

785 Comments

726 Comments

Find fun in all your destinations

this weekend with Hyundai!

Hyundai India

22,270 Likes

Mesmerize us with your

Winter weekend getaway clicks

#MightyMuscularScorpio

mahindra scorpio

37,149 Likes

Leave the city behind

and take a trip with your

#MightyMuscularScorpio

mahindra scorpio

41,448 Likes

Wish your friends a Happy New

Year with a unique twist using the

Chevrolet New Year Greetings

Application! Visit ...

Chevrolet India




15






1 ICICI Bank 2,618,420 30,327 41,712 1.6% 1.2% 12.2%

2 +')&�%DQN 2,021,161 47,376 211,036 11.7% 2.5% 19.0%

3 Axis Bank 1,957,477 25,637 83,103 4.4% 1.3% 10.3%

4 +')&�/LIH 1,846,655 28,525 103,032 5.9% 1.6% 11.4%

5 LIC India Forever 1,769,965 6,519 2,466 0.1% 0.4% 2.6%

6 5(/Ζ$1&(�0878$/�)81' 1,073,421 3,817 12,102 1.1% 0.4% 1.5%

7 Celebrate Life 901,746 1,766 4,554 0.5% 0.2% 0.7%

8 Bajaj Finserv 853,869 22,010 96,025 12.7% 2.7% 8.8%

9 Franklin Templeton India 832,301 14,455 31,815 4.0% 1.8% 5.8%

10 Ζ'%Ζ�%$1. 788,456 3,002 737 0.1% 0.4% 1.2%

11 Max Life Insurance - Khushiyon Ki Planning 639,630 3,167 5,164 0.8% 0.5% 1.3%

12 Citibank India 561,080 14,453 7,285 1.3% 2.6% 5.8%

13 SBI Card 537,909 8,479 27,806 5.5% 1.6% 3.4%

14 Tata Capital 500,705 25,198 131,637 35.7% 5.8% 10.1%

15 '63�%ODFN5RFN�0XWXDO�)XQG 438,567 5,484 20,140 4.8% 1.3% 2.2%

16 Aviva 413,339 4,732 9,343 2.3% 1.2% 1.9%

17 Icici Lombard 395,444 434 398 0.1% 0.1% 0.2%

18 Max Life Insurance â€“ Igenius 360,613 470 -508 -0.1% 0.1% 0.2%

19 YES BANK 316,317 2,814 10,424 3.4% 0.9% 1.1%

20 Federal Bank Ltd 299,979 758 -51 - 0.3% 0.3%





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621 Shares

This holiday season, spread joy

& good cheer. Seasons’ Greetings!

LIC India Forever

625 Shares

LIC India Forever

800 Shares

LIC’s “Yogakshema” building in

Mumbai, completes 50 years on

��WK�'HFHPEHU��

LIC India ForeverCitibank IndiaIf you had a full tank of FREE fuel

for your car, where would you go

on a road trip? Comment below

with your answer and ...

419 Comments

Citibank IndiaIf you get a Free Flight ticket,

where would you like to travel

and why. Comment below with

your answer and top 5 entries ...

381 Comments

233 Comments

Let’s get cracking with the

#WinterQuiz, start sending in

your answers in the comments

below & get a chance to WIN ...

Max Bupa

3,797 Likes

Travel surprises from yatra.com!

Save Rs.1000 on transactions of

Rs 6000 and above at www.yatra.

com using Citibank credit ...

Citibank India

3,960 Likes

Choose how you want to earn

your 4X turbo points on your

Indian Oil Citibank (Platinum/

7LWDQLXP��&UHGLW�FDUG��WUDYHO��

Citibank India

6,003 Likes

#School time #friendships are

the best memories of one’s life

and we all long for them! Tag one

such friend whom you miss the ...

IDBI BANK




17






1 IIPM 3,094,891 11,562 30,524 1.0% 0.4% 14.1%

2 Amity University 1,688,944 30,214 6,637 0.4% 1.8% 36.8%

3 Lovely Professional University 792,357 6,449 59 0.0% 0.8% 7.9%

4 %<-8V�&ODVVHV 606,854 7,243 26,365 4.5% 1.2% 8.8%

5 NIIT 254,352 1,104 2,826 1.1% 0.4% 1.3%

6 Tata Crucible 183,214 1,954 224 0.1% 1.1% 2.4%

7 Career Clicks 148,390 123 -307 -0.2% 0.1% 0.1%

8 -DJUDQ�-RVK 147,471 4,401 3,364 2.3% 3.0% 5.4%

9 Smartur 136,918 144 -91 -0.1% 0.1% 0.2%

106LNNLP�0DQLSDO�8QLYHUVLW\��'LVWDQFH�

Education.136,175 1,266 1,345 1.0% 0.9% 1.5%

11 BACHPAN... a play school 134,568 408 -221 -0.2% 0.3% 0.5%

12 Tata Building India 125,918 267 -1,028 -0.8% 0.2% 0.3%

13 ELS India 124,407 3,112 13,902 12.6% 2.6% 3.8%

14 Plancess 116,805 293 -226 -0.2% 0.3% 0.4%

15 Fiitjee India 111,823 6,018 11,308 11.3% 5.6% 7.3%

16 IIT Bombay 106,485 3,493 8,854 9.1% 3.4% 4.3%

17 Shiksha Cafe 100,544 460 990 1.0% 0.5% 0.6%

18 Pagalguy.com 82,152 2,875 9,927 13.7% 3.7% 3.5%

19 UPES 79,287 366 126 0.2% 0.5% 0.4%

20 IELTS - British Council India 73,706 386 455 0.6% 0.5% 0.5%

Education




#1

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202 Shares

Shadow puppets are fairly simple

to make! Capture your child’s

attention and teach them how to

make interesting shadow ...

EuroKids International

284 Shares

'LG�\RX�NQRZ�WKDW�WKH�)LUVW�+XPDQ�$UWLȴFLDO�+HDUW�JRW�implanted ? Read more : ...

Jagran Josh

311 Shares

Mothers, don’t you agree?

EuroKids International

907 Comments

It’s just common sense! Can you

answer this?

Lovely Professional University

745 Comments

Time to rattle your brains!


508 Comments

How many squares are there in

the picture?Can anyone guess

that?

976 Likes

LPU student awarded Rs. 1.2

Lakh Scholarship! We are proud

to announce that one of the

talented student of LPU has ...

992 Likes

Great opportunity for B.Tech,

M.Tech and MCA students

as Cognizant is coming for

recruitment to LPU again! ...


2,251 Likes

)LUVW�DW�/38��-DODQGKDU�'R�\RX�NQRZ�/38�ZDV�WKH�ȴUVW�RQH�WR�develop a ‘Practice aircraft’ at its

campus for the students of ...


Education

Lovely Professional University Lovely Professional University



19






1 Nokia India 9,752,353 157,162 315,852 3.4% 1.6% 23.4%

2 Samsung Mobile India 9,442,672 184,695 289,991 3.2% 2.0% 27.5%

3 HTC India 4,513,556 27,279 76,789 1.7% 0.6% 4.1%

4 Sony Mobile IN 4,388,431 39,935 4,413 0.1% 0.9% 5.9%

5 Samsung India 4,314,017 20,239 43,140 1.0% 0.5% 3.0%

6 Panasonic India 3,053,074 39,700 167,332 5.8% 1.3% 5.9%

7 Intel India 2,967,559 26,460 145,531 5.2% 0.9% 3.9%

8 LG India 1,817,792 9,147 5,621 0.3% 0.5% 1.4%

9 Sony India 1,772,417 10,229 13,783 0.8% 0.6% 1.5%

10 Micromax Mobile 1,707,853 13,020 20,047 1.2% 0.8% 1.9%

11 Windows Phone India 1,703,056 16,326 31,843 1.9% 1.0% 2.4%

12 Godrej Appliances 1,561,052 9,296 21,843 1.4% 0.6% 1.4%

13 'HOO 1,494,858 6,884 15,600 1.1% 0.5% 1.0%

14 XOLO 1,452,122 72,693 336,773 30.2% 5.7% 10.8%

15 HP India 1,293,597 2,364 1,548 0.1% 0.2% 0.4%

16 Philips India 1,245,240 987 -2,225 -0.2% 0.1% 0.1%

17 Lenovo India 1,098,226 3,341 3,535 0.3% 0.3% 0.5%

18 Videocon d2h 969,036 9,917 30,939 3.3% 1.0% 1.5%

19 Acer India 948,384 18,996 60,378 6.8% 2.0% 2.8%

20 Nikon India 851,837 3,708 3,269 0.4% 0.4% 0.6%

Electronics




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1,227 Shares

New Year is few hours away... let

the celebrations begin !! http://

on.fb.me/1fXlCUk

Panasonic India

1,291 Shares

We are super excited to

experience Aamir Khan as

“SAHIR - The Clown Thief” in the

upcoming Yash Raj Films’ ...

Dolby India

1,406 Shares

Lets cheerfully bid farewell

to 2013 and celebrate with

Panasonic !! http://on.fb.

me/1fXlCUk

Panasonic India

1,736 Comments

Party all night with

RXWVWDQGLQJ�ΖQWH[�'-�VSHDNHUV��#facebookcontest #partytime 1.

Tag you

Intex

1,356 Comments

#Christmas celebrations are in

full swing and it’s time to make

them more exciting! Share your

#Christmas ...

LG India

872 Comments

Can you guess the name of this

character?

Sony PlayStation India

25,547 Likes

Sleeker & thinner. Presenting

#Samsung #GALAXYGrand2

Samsung Mobile India

27,958 Likes

#GALAXYGrand2 is the

#EverydayGrand!

Samsung Mobile India

40,415 Likes

Watch the video by xBhp team on

'KRRP��7KH�*DPH�RQ�:LQGRZV�3KRQH��'RZQORDG�WKH�JDPH�#��

Windows Phone India

Electronics



21






1 Bingo! 4,885,299 19,708 59,362 1.2% 0.4% 4.7%

2 Pepsi 4,785,454 4,168 -8,624 -0.2% 0.1% 1.0%

3 Cadbury Celebrations 4,217,129 13,758 61,511 1.5% 0.3% 3.3%

4 Cadbury Bournville 3,963,434 7,555 3,545 0.1% 0.2% 1.8%

5 Oreo India 3,929,256 133,467 444,125 12.7% 3.6% 31.8%

6 Lay's India 3,472,935 6,214 3,549 0.1% 0.2% 1.5%

7&DGEXU\�'DLU\�0LON�6Ζ/.��+DYH�\RX�IHOW�6LON�

lately?3,227,254 6,918 22,716 0.7% 0.2% 1.6%

8 Kurkure 3,223,523 19,635 -7,340 -0.2% 0.6% 4.7%

9 Cadbury 5 Star 2,538,437 40,711 52,354 2.1% 1.6% 9.7%

10 NESCAFÃ‰ 2,508,648 4,786 11,898 0.5% 0.2% 1.1%

11 &DGEXU\�'DLU\�0LON 2,470,680 9,823 8,912 0.4% 0.4% 2.3%

12 Thank You Mom India 2,424,257 8,800 10,465 0.4% 0.4% 2.1%

13 0RXQWDLQ�'HZ�ΖQGLD 2,079,314 23,974 68,130 3.4% 1.2% 5.7%

14 Meri Maggi 2,001,502 9,546 30,772 1.6% 0.5% 2.3%

15 Kit Kat 1,971,886 13,845 23,592 1.2% 0.7% 3.3%

16 7UP India 1,785,130 8,678 7,119 0.4% 0.5% 2.1%

17 Cornetto 1,459,564 4,638 9,887 0.7% 0.3% 1.1%

18 Snickers India 1,409,855 4,154 6,780 0.5% 0.3% 1.0%

19 Mentos India 1,353,153 38,701 65,781 5.1% 2.9% 9.2%

20 Happydent India 1,340,974 40,782 61,376 4.8% 3.1% 9.7%

FMCG - Snacks




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Supreme Court verdict on

Section 377.

3,094 Shares

Nestle Milkmaid Sweet MomentsYou’ll never opt for store bought

Christmas cakes again with

our easy to follow recipe. The

romance of soaking the fruits ...

2,473 Shares

Nestle Milkmaid Sweet MomentsYou’ll never opt for store bought

Christmas cakes again with

our easy to follow recipe. The

romance of soaking the fruits ...

1,832 Shares4,444 Comments

�'LPDJ.L%DWWL-DOD'H��DQVZHU�bata de

Mentos India

4,501 Comments


Mentos India

4,849 Comments


Mentos India Amul

18,514 Likes

Abhay ne 5 star ke saath

jeeta Camera. You too can

#WinWith5Star Click here to know

PRUH��KWWS��ELW�O\��L�J'TV

Cadbury 5 Star

20,670 Likes

Kids craving chocolate cake?

This no-fuss eggless recipe will

guarantee that you’ll walk out of

the kitchen with a sinfully moist ...

Nestle Milkmaid Sweet Moments

23,891 Likes

Cadbury Bournvita“Sow a thought, and you reap an

act; Sow an act, and you reap a

habit; Sow a habit, and you reap a

character; Sow a character, ...

FMCG - Snacks



23





Retail - Fashion


1 Fastrack 8,168,497 53,515 122,698 1.5% 0.7% 12.2%

2 Nike Cricket 3,197,869 10,608 40,756 1.3% 0.3% 2.4%

3 0XIWL�-HDQV 3,154,732 16,593 34,319 1.1% 0.5% 3.8%

4 Reebok India 2,613,571 4,186 2,935 0.1% 0.2% 1.0%

5 Pantaloons 1,911,187 18,265 87,974 4.8% 1.0% 4.2%

6 Allen Solly 1,599,710 12,958 20,352 1.3% 0.8% 3.0%

7 Peter England 1,493,450 3,284 2,576 0.2% 0.2% 0.8%

8 Nike Football India 1,476,764 6,214 10,901 0.7% 0.4% 1.4%

9 Raymond - The Complete Man 1,272,173 18,947 9,913 0.8% 1.5% 4.3%

10 bewakoof.com 1,242,090 227,955 35,698 3.0% 18.6% 52.1%

11 Basics Life 1,075,365 10,445 3,248 0.3% 1.0% 2.4%

12 Flying Machine 1,038,282 2,608 1,509 0.2% 0.3% 0.6%

13 Wills Lifestyle 804,031 1,376 1,962 0.2% 0.2% 0.3%

14 Van Heusen India 771,525 6,777 20,063 2.7% 0.9% 1.5%

15 -RKQ�3OD\HUV 706,934 1,952 1,759 0.3% 0.3% 0.4%

16 LP - Louis Philippe 611,823 7,434 11,448 1.9% 1.2% 1.7%

17 Nike Running India 606,184 10,434 36,745 6.5% 1.8% 2.4%

18 %UDQG�)DFWRU\�2ɝFLDO 551,233 1,172 3,089 0.6% 0.2% 0.3%

19 Craftsvilla 541,733 14,871 -376 -0.1% 2.7% 3.4%

20 :UDQJOHU�'HQLPV 529,839 7,976 30,939 6.2% 1.6% 1.8%




#1

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3,622 Shares

$$3�HHFW��

bewakoof.com

4,643 Shares

Lol..

bewakoof.com

6,075 Shares

Kya kare? Naukari nai milti bhai :P

bewakoof.com

567 Comments

Tag someone who loves Neon

Shoes in the comments! That’s all

you have to do to WIN!

Gossip Shoes

598 Comments

+RQH\�6LQJK�WUROOHG��'

bewakoof.com

711 Comments

Congratulations to the winners of

WKH�'ULYH�IRU�3DVVLRQ�FRQWHVW��<RX�get to ride on the T-Rex on 22nd

'HFHPEHU�

Raymond - The Complete Man

14,519 Likes

'UHVV�XS�LQ�DQ�$OOHQ�6ROO\�GUHVV�and click a picture of you at your

best. Share your photograph with

us on #Twitter or #Facebook ...

Allen Solly

20,246 Likes

Mufti Jeans

34,705 Likes

Congratulations to the winners of

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Raymond - The Complete Man

Retail - Fashion



25





Telecommunications


1 Vodafone Zoozoos 16,607,248 144,399 281,018 1.7% 0.9% 32.6%

2 7DWD�'RFRPR 13,481,430 13,623 -24,424 -0.2% 0.1% 3.1%

3 Aircel India 6,259,720 58,183 246,996 4.1% 1.0% 13.1%

4 Idea 5,406,271 79,032 165,547 3.2% 1.5% 17.8%

5 Airtel India 5,098,787 13,726 19,310 0.4% 0.3% 3.1%

6 Reliance Mobile 1,428,305 2,695 3,599 0.3% 0.2% 0.6%

7 MTS India 1,412,579 72,135 318,799 29.2% 5.8% 16.3%

8 Vodafone India 809,361 7,270 29,143 3.7% 0.9% 1.6%

9 Spice Mobiles 547,398 37,478 171,259 45.5% 7.7% 8.5%

10 'LVK�79 508,256 7,372 21,516 4.4% 1.5% 1.7%

11 Videocon Telecom 316,868 583 144 0.1% 0.2% 0.1%

12 Loop Mobile 278,614 643 -293 -0.1% 0.2% 0.1%

13 YOU Broadband 248,388 1,346 5,301 2.2% 0.6% 0.3%

14 Virgin Mobile India 229,353 2,104 9,910 4.5% 0.9% 0.5%

15 TxtWeb 200,412 678 2,277 1.2% 0.3% 0.2%

16 FLY MOBILE 156,044 149 -2,094 -1.3% 0.1% -

17 Uninor 132,457 935 1,210 0.9% 0.7% 0.2%

18 Mobikwik 112,575 274 159 0.1% 0.2% 0.1%

19 T24 Mobile 111,504 131 -279 -0.3% 0.1% -

20 Tech Mahindra Business Services - TechMBS 104,765 159 -518 -0.5% 0.2% -




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855 Shares

This Zoozoo loves talking to trees.

'R�\RX�KDYH�D�XQLTXH�KDELW�WRR"�Share it with the Zoozoos by

posting it in the comments ...

Vodafone Zoozoos

1,210 Shares

'R�\RX�IHHO�ORVW�ZLWKRXW�\RXU�smartphone? Well he certainly

does! Meet him in our new ad

that’s #MadeFor smartphones ...

Vodafone Zoozoos

1,281 Shares

Vodafone ZoozoosIt’s ‘Rolling On the Floor Laughing’

day in the Zoozoo world! Here’s

how you celebrate it: a. Tell a joke

b. Fall down c. Laugh ...

506 Comments

Putting democracy to true test

PLJKW�EH�D�JRRG�ΖGHD�RU�QRW��-RLQ�our Twitter conversation and tell

us, if you think common ...

Idea

580 Comments

Nelson Mandela’s administration

inherited a country with a huge

disparity in wealth and services

between white and ...

Idea

1,748 Comments




Vodafone Zoozoos

20,713 Likes

The perfectionist of Bollywood,

Aamir Khan has established

himself over the years, as one of

the front runners of Hindi ...

Idea

21,181 Likes

7KLV�ZHHNȇV�ΖGHD�SUHVHQWV�.RHH�wiith Karan features the ‘Student

of the Year’ trio - Alia Bhatt,

Sidharth Malhotra and ...

Idea

102,551 Likes




Vodafone Zoozoos

Telecommunications



27





TV Shows


1 MTV Roadies 7,503,344 231,131 177,545 2.4% 3.1% 23.4%

2 MTV Splitsvilla 3,117,424 95,336 112,697 3.8% 3.1% 9.7%

3 .DXQ�%DQHJD�&URUHSDWL�2ɝFLDO 2,750,717 74,871 277,049 11.2% 2.9% 7.6%

4 Coke Studio at MTV 2,473,875 20,748 66,747 2.8% 0.9% 2.1%

5 6DW\DPHY�-D\DWH 2,302,233 18,069 88,361 4.0% 0.8% 1.8%

6 Taarak Mehta Ka ooltah Chashma 2,292,154 109,623 226,567 11.0% 5.0% 11.1%

7 9�'��'LO�'RVWLL�'DQFH 1,925,772 71,790 89,036 4.9% 3.8% 7.3%

8 My Indian Idol 1,667,947 15,161 39,253 2.4% 0.9% 1.5%

9 0DGKXEDOD��(N�ΖVKT�(N�-XQRRQ��&RORUV 1,282,570 130,608 221,001 20.8% 11.2% 13.3%

10 'DQFH�ΖQGLD�'DQFH 1,096,585 29,131 160,491 17.1% 2.9% 3.0%

11 BBC India 1,077,720 31,005 116,077 12.1% 3.0% 3.1%

12 079�8QSOXJJHG��ΖQGLD� 1,001,973 39,241 107,691 12.0% 4.2% 4.0%

13 -KDODN�'LNKKOD�-DD 852,645 39,459 164,675 23.9% 5.2% 4.0%

14 0LOH\�-DE�+XP�7XP 771,645 3,638 12,913 1.7% 0.5% 0.4%

15 India's Got Talent 600,860 17,439 69,002 13.0% 3.1% 1.8%

16 Balika Vadhu - Colors 585,686 28,737 35,865 6.5% 5.1% 2.9%

17 'ULYH�ZLWK�079 578,522 2,931 10,283 1.8% 0.5% 0.3%

18 Top Gear India 544,869 21,839 18,926 3.6% 4.1% 2.2%

19 Bournvita Quiz Contest 541,898 157 -1,158 -0.2% - -

20 Khatron Ke Khiladi 517,159 4,786 19,490 3.9% 0.9% 0.5%




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)/$6+%$&.��'LG�\RX�H[SHFW�Madhu to ever become a

superstar heroine? Check this

out: http://bit.ly/Top10Twists

1,166 Shares

'R�\RX�WKLQN�0DGKXEDOD�LV�WKH�TOP ACTRESS of COLORS TV?

Check out the top 5: http://bit.ly/

Top5Actresses Agree with us?

1,393 Shares

'LG�\RX�ZLVK�RXU�6XSHUVWDU�Madhu a Happy Birthday? Send

in your wishes now! http://bit.ly/

ColorsWebsite

2,919 Comments

Aakhir Bulbul ne Popatlal ko aisa

kya kaha jise sun kar Popat ke

hosh ud gaye? Any guesses?

3,845 Comments

#Throwback Thursday! Which

look of Madhubala do you think is

better? http://bit.ly/ColorsWebsite

4,994 Comments



ColorsWebsite

34,564 Likes

)/$6+%$&.��'LG�\RX�H[SHFW�Madhu to ever become a

superstar heroine? Check this

out: http://bit.ly/Top10Twists

39,680 Likes

'R�\RX�WKLQN�0DGKXEDOD�LV�WKH�TOP ACTRESS of COLORS TV?

Check out the top 5: http://bit.ly/

Top5Actresses Agree with us?

43,481 Likes



ColorsWebsite

1,042 Shares

TV Shows






Madhubala - Ek Ishq Ek Junoon - ColorsTaarak Mehta Ka ooltah Chashma







Methodology

Report PeriodThe India Facebook Performance Report covers

WKH�ZHHNV�IURP�'HFHPEHU��WR�-DQXDU\��2014.

Data CollectionThe data for this report was captured daily at 12

PLGGD\�IURP�'HFHPEHU��WR�-DQXDU\��The collection of data is automated through the

Facebook API to ensure that times collected are as

close to simultaneous as possible.

Global Pages)RU�JOREDO�SDJHV��RXU�ȴJXUHV�DUH�FDOFXODWHG�XVLQJ�RQO\�WKH�IDQV�DVVLJQHG�WR�WKH�FRXQWU\�VSHFLȴF�SDJH�allocated to the Indian region.

Fan Growth 7KLV�LV�WKH�GLHUHQFH�EHWZHHQ�D�EUDQGȇV�IDQV��OLNHV��RQ�'HFHPEHU��FRPSDUHG�WR�WKH�-DQXDU\��ȴJXUH��SUHVHQWHG�DV�D�ZKROH�QXPEHU�DQG�DV�a percentage.

Fans7KH�)DQV�ȴJXUH�LV�WKH�QXPEHU�RI�IDQV��OLNHV��FDSWXUHG�RQ�-DQXDU\��

Engagement Figure7KH�FROOHFWHG�HQJDJHPHQW�ȴJXUH�UHODWHV�WR�D�seven

day period ending on the collected date and time.

The average, taken daily, represents an average

ZHHNO\�ȴJXUH�RI�SHRSOH�WDONLQJ�DERXW�WKH�EUDQG��

Engagement Rate The widely accepted metric called the

“engagement rate” is the relationship between the

HQJDJHPHQW�ȴJXUH�DYHUDJH�DQG�WKH�IDQV��OLNHV��The engagement equation is:

The average engagement rate for each page was

FDOFXODWHG�E\�XVLQJ�WKH�GDLO\�HQJDJHPHQW�ȴJXUH�DQG�QXPEHU�RI�OLNHV�IURP�'HFHPEHU��WR�-DQXDU\��

Share of EngagementThis is calculated using the sum of each industry’s

top twenty brand pages’ average engagement,

for the period of the report, then calculating each

brand pages share of that sum.

Statistical CalculationsThe mathematical and statistical foundations of

this report have been produced in consultation

ZLWK��WK�3HUFHQWLOH�3W\�/WG��-RKQ�:DUG��

Selection of BrandsThe brands displayed are not a complete list

of those incorporated within the study, but

are representative of those brands leading the

way in each vertical. We expect and welcome

suggestions for additional brands for inclusion in

future reports. To submit your Facebook page for

consideration, please visit:


Engagement Figure

No. of Fans

= Engagement Rate %

Brand Engagement Figure

Industry Top 20

Engagement Figure

= Share of Engagement Activity %






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Indian Facebook Performance Report - January 2014

Social Media

Transcript of Indian Facebook Performance Report - January 2014