Top 5 Indian Brands on Facebook & Twitter
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www.indrashishghosh.com
Top 5 Indian Brandson
&
2011
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m80 MILLION +
Internet Users In India250 + Indian Brands Present
On Social Media
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The TopFive
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2.77 MN
2.74 MN
2.13 MN
1.82 MN
1.75 MN
Number ofFANS
(in millions)http://socialbrands.media2win.com/
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1 MTV India
• Fans: 2.77 MN
• Type: Product/ Service
Good use of profile Picture.
Pictures on top of pageWell utilized.
Relevant Page likes.
Effective engagement ofFans via occasional polls.
Useful timely information
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1 MTV India
• Fans: 2.77 MN
• Type: Product/ Service
Same landing page for fans and non fans (no fan gating).
Absence of welcome page.
3-4 wall posts per day.
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2 TATA Docomo
• Fans: 2.74 MN
• Type: Tele- communication
Good use of profile Picture.
Effective Fan gating.
Well utilized welcome Page.
Brand relevant content on wall.
Thoughtful promotion of offer on welcome page
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2 TATA Docomo
• Fans: 2.74 MN
• Type: Tele- communication
Pictures on top of wallseem random.
Posts only once or twicea day.
Content could be morefan engaging.
No likes by page itself.
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3 Vodafone Zoozoos
• Fans: 2.13 MN
• Type: Community
Good use of profile Picture.
A featured fan includedin profile picture.
Photos on top are relevantto the brand
Personalized style of writing.
Effective promotion throughwall posts.
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3 Vodafone Zoozoos
• Fans: 2.13 MN
• Type: Community
Absence of welcome page.
No likes by page itself.
Fan gating not utilized.
Wall posts could be more engaging.
Inconsistent posting on wall
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4 Mumbai Indians
• Fans: 1.82 MN
• Type: Sports Team
Good use of profile Picture.
Effective engagement of fans via posts.
Relevant Page likes.
Consistent updates on team.
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4 Mumbai Indians
• Fans: 1.82 MN
• Type: Sports Team
Pictures on top of wallcould be used better.
No call to action onwelcome page.
Only one post per day.
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5 Axe Angels
• Fans: 1.75 MN
• Type: Product/ Service
Good use of profile Picture.
Effective call to action(fan gating).
Links on welcome page.
Relevant to brand pictureson top of wall.
Good fan engagement through multimediaupdates
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5 Axe Angels
• Fans: 1.75 MN
• Type: Product/ Service
No likes by page itself.
3 -4 posts a day.
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Key Take Aways• Utilize the given space for profile picture.• Have a welcome page and an effective call
to action to like the page.• Engage fans by interesting content.• Post on wall 6 – 7 times a day•Make good use of the images above the
wall.• Have a personalized style of writing on
wall.• Have relevant page likes.
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The Top Five
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3.02 L
2.99 L
2.44 L
1.66 L
1.31 LNumber of
FOLLOWERS(in Lakhs)http://socialbrands.media2win.com/twitter/index.php
MTV India
Daily Health Tips
NDTV
Twitter India
Times Of India
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1 MTV India
• Followers: 3.02 L
• Type: Product/ Service
Good use of backgroundimage.
Effective use of hashtags
Exclusive tweets by celebs.
Good follower engagement via tweets.
9 – 10 tweets per day
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1 MTV India
• Followers: 3.02 L
• Type: Product/ Service
Could tweet more times a day
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2Daily Health Tips
• Followers: 2.99 L
• Type: Service
Website URL promoted inbackground image.
Useful information tweeted.
Links to relevant web pages tweeted
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2Daily Health Tips
• Followers: 2.99 L
• Type: Service
Background image could be branded better
Could leverage hashtags more effectively
Followers not retweeted often
Tweets only 2 -3 times a day
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3 NDTV
• Followers: 2.44 L
• Type: News
Frequent tweets giving real time news.
Links to relevant stories and articles in tweets
15 -16 tweets per day.
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3 NDTV
• Followers: 2.44 L
• Type: News
Could make better use of twitter background
Should leverage hashtagsmore effectively
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4 Twitter India
• Followers: 1.66 L
• Type: Digital
Relevant tweets abouttwitter in India
Effective use of hashtags
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4 Twitter India
• Followers: 1.66 L
• Type: Digital
Could use backgroundimage better
Irregular tweet frequency
Rare retweets of followers.
Fan engagement seems low
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5 Times of India
• Followers: 1.31 L
• Type: Media
Good use of backgroundimage.
Effective use of hashtags
Relevant tweets about current affairs and other news.
14 – 15 tweets per day
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5 Times of India
• Followers: 1.31 L
• Type: Media
Could engage followers more
Could leverage use of hashtags
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Key Take Aways• Utilize the background image effectively to
brand your organization.
• Tweet relevant information about your brand.
• Engage followers by asking questions via tweets.
• Tweet 10-15 times a day.
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Images in presentation courtesy of:
Lets Socialize
www.wallpaperhd.org , www.freebestwallpaper.com, www.efreebackgrounds.com, www.thehindu.com, trekearth.com
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