Indentifying your brand advocates by getting your customers to promote your brand
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Transcript of Indentifying your brand advocates by getting your customers to promote your brand
Identifying Your Brand Advocates
Identifying Your Brand Advocates:Getting Your Customers To Promote Your
Brand
• What Is A Brand Advocate?• Who Are Evangelists? • Have Your Heard Of “NetWeaving”?• Make Lasting Connections
The Power Of Brand Advocates ~
• Who Built These Brands? ~Facebook, Twitter, LinkedIn, Zappos, Amazon.com and more
• Habitual Recommenders• Zuberance survey
What Is A Brand Advocate ~
It’s Not
It Is
1.
2.
Fans & Followers
Loyal Customers
Who Are Evangelists ~
1. BE PERSONAL:
WHY DOES YOUR PRODUCT
MATTER TO USERS?
2. BE SMART: DEVELOP LOYALTY
3. BE EXCITING: NEVER STOP EVOLVING
4. BE
YOURSELF: DON’T
OVERLOOK YOUR
EMPLOYEES
4 Key Points To Live By
NetWeaving vs. NetWorking? ~
“The underlying theme of NetWeaving that I find so valuable is the reciprocity—doing good things for others can repay you many times over. I had seen it in my own business even before I heard the term. When I help others, good things seem to happen to me.” by Mike Sisco is the CEO of MDE Enterprises,
Business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions - either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites.
Make Lasting Connections ~
Customer AIs a high end remodeling contractor that needs a
photographer for his projects!
Customer CIs an Eye Physician who is
looking for a more diversified pool of patients
Customer DProvides personalized stamps,
marking systems and name badges across several markets
A
B C
D
Customer BIs a Real Estate Agent and Professional Home Stager.
Dianne D. Beaton, CGA, CAPSVisionary Diva/Owner
Visit Us At www.2difore.com