Incwell business plan powerpoint
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INCWELL’S GUIDE TO BUSINESS PLANS
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Transcript of Incwell business plan powerpoint
INCWELL’SGUIDE TO BUSINESS PLANS
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
TABLE OF CONTENTS
• Outline the topics that will addressed in the business plan.
• List which page they are covered on.
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
EXECUTIVE SUMMARY• Describe in simple terms what your company does.
• Describe a current problem or need that exists in the market.
• What is your company’s competitive advantage that allows it solve that problem?
• What is the current status of the company, and what has it done and what will it accomplish.
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Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
COMPANY PROFILE• Provide a simple description of the business.
• Consider this the “About Us” section of your business plan• What is your company’s mission statement, its vision
statement, etc.
• What is the company’s goals and objectives.
• How do these relate to the mission statement and the problem or need you are trying to address?
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
MARKETPLACE• What is the primary market your company will be working
in.
• What is the current state of this market?• Size • Growth• Trends
• What problem will you be addressing in this market.
• Who is the target customer in this market?
• Provide details about these target customers.• Consumer or Business?• Will they be purchasing retail or whole sale?• What are their purchasing habits?
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
COMPETITIVE ANALYSIS• What is the current environment of the market.
• Who are the market participants?• How many buyers and sellers are there.• What is the pattern of sales?
• What is the nature of competition in this industry.
• Who are the market leaders?• How difficult is it to enter the market?• Will there be high switching costs?
• Who are your primary competitors?
• How will you differentiate yourself from your competitors?
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
STRATEGY/VALUE PROPOSITION• What is your businesses strategy?
• How will you add value for your customers?
• Why should the customer buy your product over a competitors?
• What are your key competitive capabilities, and how do they relate to your customers?
• What will you compete on?• Price• Quality• Customization
• What are your weaknesses?
• Knowing your weakness allows you better address them.
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
BUSINESS MODEL• How will your company make money?
• What will be your sources of revenue?• What other costs will be associated with your business?
• What will be your cost of sales?• What will be your operating costs?
• How will you finance your business?
• Debt vs. outside investment
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
PRODUCTS/SERVICES• Describe the products/services you will be selling?
• What are these products/services attributes?• If it is a technical product explain in further detail how it will
work.• Are there similar products on the market?• What Intellectual Property is tied to these products?
• What is the status of the I/P
• What products/services does your company plan to offer in the future?
• What is the timeline of future products?• Is further capital necessary?
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
MARKETING• What will your overall sales strategy be?
• Direct sales, licensing agreements, e-commerce?• What forms of advertising and promotion will be used?
• Social media, trade publications, online advertising • What is the geographic location for this market?
• What is the pricing strategy?
• Does this pricing make sense considering your target market?
• How do you plan on manage your ongoing and future customer relationships?
• Who are/will be your suppliers?
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
MANAGEMENT TEAM• Who is the current management team?
• Who is the CEO,CFO, CTO, CMO.• Include a very basic background, including relevant education
and experience.• What are the current roles and responsibilities of the
management team?
• What are their day to day responsibilities?• What particular skills and experience does your
management team possess that gives them a unique advantage?
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
FINANCIALS• Key Financial Statement Projections
• Income Statement• Balance Sheet• Statement of Stockholders Equity
• Growth Assumptions
• What will be the growth of your Users/customers• Breakdown of revenue sources
• What % of revenue comes from each source• Capital Requested
• What capital is being requested for what % of equity• List previous investment rounds and capital raised
• Exit Strategy
• Timeframe and Valuation
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
Table of Contents
Executive Summary
Marketing
Competitive Analysis
Business Model
Strategy/Value
Proposition
Product/Services
MarketplaceCompany
Profile
FinancialsManagement Team
