Business plans

Business Plans…

…Need to be employed by anyone who is in business

…Set a strategy for future growth and can be used to attract investors and loans

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…Business Plans are also kept and developed over time by existing businesses, and even started over when new opportunities arise.

They aren’t just used by start-ups…

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ABSOLUTELY NO SET-STRUCTURE

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Business Plan Essentials:

I. Executive Summary

II. Business Strategy

III. Competition/Industry Analysis

IV. Operations

V. Marketing Strategy

VI. Team & Management Structure

VII.Financial Budgets & Forecasts

BUSINESS PLAN ESSENTIALS

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Executive Summary

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Executive Summary

• Introduction to business

• Competitive advantages

• Brief summary of the plan

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Executive Summary

• Introduction to business

• Competitive advantages

• Brief summary of the plan

TIPS

• Write it last!

• Congruency is key

• Clear and concise

• Research and quote facts, if

necessary

• Stay Positive

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There is no one in this world who does it the way we do it.

We are the only ones who do it this way.

I. Executive Summary

II. Business Strategy

III. Competition/Industry Analysis

IV. Operations

V. Marketing Strategy

VI. Team & Management Structure

VII.Financial Budgets & Forecasts

BUSINESS PLAN ESSENTIALS

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BUSINESS STRATEGY

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• Vision and Mission

Statement

• Values

• Major Resource Issues

BUSINESS STRATEGY

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COMPETITION/INDUSTRY ANALYSIS

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• Future of Industry

• Existing Leaders

• Other Competitors

COMPETITION/INDUSTRY ANALYSIS

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I. Executive Summary

II. Business Strategy

III. Competition/Industry Analysis

IV. Operations

V. Marketing Strategy

VI. Team & Management Structure

VII.Financial Budgets & Forecasts

BUSINESS PLAN ESSENTIALS

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OPERATIONS

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• Physical necessities of your

business

• Suppliers

• Laws and Regulations

OPERATIONS

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I. Executive Summary

II. Business Strategy

III. Competition/Industry Analysis

IV. Operations

V. Marketing Strategy

VI. Team & Management Structure

VII.Financial Budgets & Forecasts

BUSINESS PLAN ESSENTIALS

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MARKETING STRATEGY

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MARKETING STRATEGY

• Market Size (Statistical)

• Target Market

• Brand

• Sales

• Tactics

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I. Executive Summary

II. Business Strategy

III. Competition/Industry Analysis

IV. Operations

V. Marketing Strategy

VI. Team & Management Structure

VII.Financial Budgets & Forecasts

BUSINESS PLAN ESSENTIALS

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TEAM & MANAGEMENT

STRUCTURE

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TEAM & MANAGEMENT

STRUCTURE

• Skills, Experience, Training & Retention

• Advisers

• Management Systems

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I. Executive Summary

II. Business Strategy

III. Competition/Industry Analysis

IV. Operations

V. Marketing Strategy

VI. Team & Management Structure

VII.Financial Budgets & Forecasts

BUSINESS PLAN ESSENTIALS

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FINANCIAL BUDGETS

& FORECASTS

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FINANCIAL BUDGETS

& FORECASTS

• Revenue Model

• Cash Flow Forecast

• Balance Sheet Forecast

• Capital Expenditure Budget

• Break-even Analysis

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TIPS!• Make sure it’s real

information

• Do not exaggerate

• Be conservative

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