Increasing Business Impact

Focusing on value delivery

Getting in touch

@alaverdyan

narek@alaverdyan.comagile.am/nverdian

Business Impact

Delivering Value and delighting customers

Increasing MARKET SHARE

Themes

IT PRODUCT  MINDSET

From IT to Product “Mindset”

• Focusing on “THE BUSINESS”

• Order-taking technology team• Cost-center mentality:

constantly reducing costs

• Success = cost, schedule, scope

• Focusing on Customers

• Responsible engineering team• Profit Center Mentality:

Reinvest profit in Product

• Success = Delighted customers

credit:  Marty  Cagan  (www.svpg.com)

From IT to Product “Mindset”

What is IT?

From IT to Product “Mindset”

Cross-functional

Cross-discipline

Product development

IT PRODUCT  MINDSET

Themes

DEV  OPS

DevOps is NOT

a new role

a new profession

a new department

DevOps IS

Here’s the secret. I’ll tell you EXACTLY what devops means.

• Devops means giving a shit about your job enough to not pass the buck.• Devops means giving a shit about your job enough to want to learn all the parts and not

just your little world.

Developers need to understand infrastructure. Operations people need to understand code.

People need to fucking work with each other and not just occupy space next to each other.

credit:  John  E.  Vinicent (http://blog.lusis.org/)

a culture

DEV  OPSIT PRODUCT  MINDSET

Themes

KAIZEN

Continuous Improvement

Continuous Improvement: ToolsDelivering fast requires

new methods… and new tools!

Continuous Improvement: People

-­‐ Everett  Rogers

• No Perfect tool• No Tool that we keep forever!

DEV  OPSIT PRODUCT  MINDSET

KAIZEN

Themes

VALIDATED  LEARNING

Validated Learning

• Focusing on Minimum Viable Product

• Strip down all Extras• Making it compelling

TEST & LEARN

Split testing

A/B test

Split testing creates complexity

• 21 active a/b/.. Tests

• Different experiences

16,777,216

Reducing biggest waste

• 66% of what we deliver adds no incremental value

Bare MVPStripped down MVP

Compelling MVPFake MVP ?

From teams to streamsExperimentation

/ innovation teams

$$ $ $$$

- $ $

$$ $ $$$

- $ $

Core engineering teams

Split Tests, MVP-s, Time to market, failing fast, disruption

Stability, Quality, architectural vision, consistency, big tickets

KAIZEN VALIDATED  LEARNING

DEV  OPSIT PRODUCT  MINDSET

Themes

Where could this all take you … ?

• Shift of focus: “Can this be done” - > “Should this be done”

• Seeing better converting customers improves confidence

• Improved confidence creates an environment of definitive action

• Experimentation discourages vagueness and keeps everyone on point

A team that loves finding better ways to delight customers - > Increasing market share

Cultural Evolution

Get better, in delivering more value…

e-Commerce in 2016 and beyond