Inception

» Production = Warner Bros $160 million» Exhibition

US = 62.7 million opening weekend (18.07.10)

US = 287.1million gross by 26.09.10 UK = 5.9 million opening weekend

(18.07.10) UK = 35.3 million by 26.09.10 World wide = 825 million- 3rd biggest in the

year, biggest non 3D movie.

» Production = Warner Bros $160 million» Exhibition

US = 62.7 million opening weekend (18.07.10)

US = 287.1million gross by 26.09.10 UK = 5.9 million opening weekend

(18.07.10) UK = 35.3 million by 26.09.10 World wide = 825 million- 3rd biggest in the

year, biggest non 3D movie.

Marketing a complicated idea

» ‘generally big summer releases are based on existing properties, for which people have a frame of reference’

»Emma Thomas producer and Nolan’s wife

» ‘generally big summer releases are based on existing properties, for which people have a frame of reference’

»Emma Thomas producer and Nolan’s wife

Why make it?

» Why did Inception get made then?» Why did Inception get made then?

Marketing campaign begins today…

» What did they do?

» How did they create a buzz?

» What did they do?

» How did they create a buzz?

Inception campaign

» Blog outreach campaign» Major and minor movie fan sites» Online comic book prequel» Facebook page for film» Mind crime game – viral spread» Greenscreen apps» Website

» Blog outreach campaign» Major and minor movie fan sites» Online comic book prequel» Facebook page for film» Mind crime game – viral spread» Greenscreen apps» Website

Examine the website… what can you do on it… how are they promoting the film?

Hollywood have been doing it for years?

» The Tingler (1959)» What did they do?

Set up certain seats in cinemas with buzzers

House on Haunted Hill – skeleton's flew above the seats in the cinema

» The Tingler (1959)» What did they do?

Set up certain seats in cinemas with buzzers

House on Haunted Hill – skeleton's flew above the seats in the cinema

Campaign part 1&2

» Posters » Teaser trailer 1» Teaser trailer 2

» Posters » Teaser trailer 1» Teaser trailer 2

Homework - What were the marketing campaigns

like for these films?» Avatar» The Dark Knight» Pirates of Carribbean» Harry Potter» Transformers

» Avatar» The Dark Knight» Pirates of Carribbean» Harry Potter» Transformers

Time Warner

How can they afford so much marketing?

How can they afford so much marketing?