Michael De MonteCEO, Scribble Technologies10.16.2013

The 5 Rules of Real-Time Engagement

Rule #1 The Fundamentals of Storytelling

Despite the speed of social and

real-time engagement, the core elements of building a

narrative have not changed.

Rule #2 Technology is an Enabler

Technology has armed everyone with a platform for storytelling and everyone can add value to

the perspective of your narrative.

Rule #3Content is Currency

As communicators, our job is

to differentiate and rise above the noise.

Rule #4Community: An Immersive Experience

Quality content producers are orchestrators.

Rule #5 Rinse, Refresh, Repeat

Analyze, recalibrate and create a continuous cycle of valuable content.

Right Content + Right Audience + Right Time + Right Channel

= Real-Time Engagement Management

Michael De Monte

CEO, Scribble Technologies

@DeMonte