TO SOCIAL MEDIA

PUTTING ON THE RITZ BY DAVE DABBAH

THE NEW ROAD

PUTTING ON THE RITZ

The Ritz Carlton

gets social

media. Do you?

What is the most important thing you need to know about social media?

THE RITZ WAY Q1

GREAT CONTENT IS JOB ONE

Content comes

first! Shock the

world!

1. Make Your Content Memorable - use farm animals, aliens, etc2. Content speaks to Specific Channels - Facebook, Twitter, Linkedin, Blog, etc3. Pretend your programming a TV Network (we create our own channels - different types of programs)4. Develop Content that your audience will find useful5. Please, please…be creative…. 6. #RCMemories

Should your social media team be on offense or defense?

THE RITZ WAY Q2

PLAY BOTH ENDS OF THE COURT

1. Always be working on new programs & concepts…be innovative.2. Drive social media momentum by being creative…..creative = viral 3. Find issues before your viewers do 4. Make rapid changes to your social media program to reflect current events.

Hoop it

up man!

How do you protect your brand in a world of instant mistakes?

THE RITZ WAY Q3

THE INTERNET IS A BIG PLACE

What you don’t

know can only

hurt you!

Monitor the channels that matter to your world!

Should we take chances with our social media?

THE RITZ WAY Q4

PEOPLE WANT TO FEEL

Please don’t do

boring social

media.

Make your audience laugh, cry or yell!

What should we really measure with regards to social media?

THE RITZ WAY Q5

MEASURE IT ALL BUT?

Please don’t do

boring social

media…

Only use what is important to your brand.

Social media stats are leading indicators

DROP ME A LINEDave DabbahGM/Hawq.com dave @ hawq.com 650.248.8426