Inbound Is ForEveryone (Even

Realtors)

The R-Blog By: Mary Cate Duffy

Inbound is marketingmade smarter

Consumers choosebrands that bringthem value

The average consumer does 79 days ofresearch and 80% start their researchprocess online

“If you have more money than brains, you shouldfocus on outbound marketing. If you have morebrains than money, you should focus on inboundmarketing.” – Guy Kawasaki

Your best advice shouldn’t be sitting in youroutbox to one person, it should be out there forpotential leads to see

Blogging.

Share who you are as a person, so other like-mindedpeople can reach out to you.

People like doing business withother people

“If you don’t have a good landing page, it’s likegoing fishing without a net: you might land a bigone on your hook, but you won’t be able to drag itonto the boat.” – Beth Morgan, KISSmetrics

You are 21 more likely to convert a lead ifyou contact them in the first five minutesvs. the first 30.

79% of consumerstrust online reviews

as much aspersonal

recommendations

“Marketing without analytics is likedriving without a steering wheel.” –Bryan Coe